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Marketing Analytics Manager

Cox Enterprises
Full-time
On-site
Atlanta, Georgia, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analytics Manager

πŸ”Ή Company: Cox Enterprises

πŸ”Ή Location: Atlanta, Georgia, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Driving business results through data-driven marketing insights
  • Collaborating with marketing managers, agencies, and cross-functional teams
  • Developing and maintaining intuitive dashboards and visualizations
  • Performing recurring and ad-hoc analysis to inform business objectives
  • Advancing the team's analytical capabilities and applying advanced analytics

ASSUMPTION: This role requires a strong analytical thinker with experience in marketing analytics and data visualization to drive business results through data-driven insights.

πŸ“‹ Key Responsibilities

βœ… Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization

βœ… Develop and maintain intuitive dashboards and visualizations to support data-driven decision-making

βœ… Communicate findings to stakeholders and provide data-driven recommendations

βœ… Perform recurring and ad-hoc analysis to inform and support business objectives

βœ… Continually advance the team’s analytical capabilities, including incremental investment analysis, building diminishing return curves, test and learn, insights automation, and other sophisticated methodologies

βœ… Apply advanced analytics to provide insights based on historical trends and future forecasts

βœ… Support digital analytics data capture, data accuracy, and improve systems and tools

βœ… Validate the data in our reporting to ensure cross-system data are accurate and align to how the business defines them

ASSUMPTION: This role requires a proactive and detail-oriented individual who can work independently and collaboratively to deliver insights that drive marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in a related discipline

Experience: 6+ years of business analytics experience and experience with complex database systems, business intelligence tools, and related systems required

Required Skills:

  • Proficient in SQL writing and query optimization
  • Experience with web/digital analysis software such as Adobe Analytics and/or Google Analytics
  • Experience with reporting and data visualization in analytical tools such as Tableau, Power BI, and/or Domo
  • Excellent interpersonal, presentation, and collaborative skills to work effectively with teams throughout the organization

Preferred Skills:

  • Experience using Snowflake

ASSUMPTION: Candidates should have a strong foundation in marketing analytics, data visualization, and SQL to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $90,100.00 - $150,100.00 per year. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities.

Benefits:

  • 401(k) with a generous company match
  • Comprehensive healthcare
  • Life and disability benefits
  • Adoption assistance
  • Pet insurance
  • Discounts on travel and cars
  • Flexible vacation
  • Paid wellness
  • Paid time off
  • Bereavement leave
  • Time off to vote
  • Jury duty leave
  • Volunteer time off
  • Military leave
  • Parental leave

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager role with the given experience level. The final offer may vary based on the candidate's qualifications and the company's assessment of their fit for the role.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cox Enterprises is a leading communications, media, and automotive services company with a diverse portfolio of brands, including Cox Communications, Cox Automotive, and Cox Media Group. The company operates in a competitive market, focusing on innovation and customer experience.

Company Size: Cox Enterprises is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: 1898, in Atlanta, Georgia

Company Description:

  • Cox Enterprises is a family-owned business that values innovation, integrity, and sustainability
  • The company offers a wide range of products and services, including cable television, high-speed internet, voice services, automotive services, and media properties
  • Cox Enterprises is committed to diversity, inclusion, and community involvement

Company Specialties:

  • Communications
  • Automotive services
  • Media
  • Technology
  • Sustainability

Company Website: Cox Enterprises

ASSUMPTION: Cox Enterprises is a well-established company with a strong reputation for innovation and customer focus. The company's diverse portfolio of brands provides opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, overseeing marketing analytics and collaborating with cross-functional teams to drive business results.

Reporting Structure: The Marketing Analytics Manager will report to the Director of Consumer Marketing and work closely with marketing managers, agencies, and other stakeholders.

Work Arrangement: This role is a hybrid position, requiring employees to work on-site part of the week and remotely the rest of the time.

Growth Opportunities:

  • Advancement within the marketing analytics team or related departments
  • Expansion of responsibilities based on performance and business needs
  • Cross-functional collaboration and learning opportunities

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Cox Enterprises' headquarters is a modern, collaborative workspace with on-site amenities and a focus on employee well-being.

Office Location(s): 6305 Peachtree Dunwoody Rd, Atlanta, Georgia 30328, US

Geographic Context:

  • Atlanta, Georgia, is a vibrant, multicultural city with a thriving business environment
  • The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
  • Atlanta has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work part of the week

ASSUMPTION: Atlanta offers a dynamic work environment with a mix of urban and suburban settings, providing ample opportunities for both work and leisure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the marketing team
  • Final interview with the director or another senior leader

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Communication and presentation skills
  • Collaboration and teamwork
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant marketing analytics experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
  • Prepare examples of data-driven insights and recommendations from previous roles

ATS Keywords: Marketing Analytics, Data Visualization, SQL, Adobe Analytics, Google Analytics, Tableau, Power BI, Domo, Business Intelligence, Incremental Investment Analysis, Forecasting

ASSUMPTION: Cox Enterprises uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • SQL
  • Adobe Analytics
  • Google Analytics
  • Tableau
  • Power BI
  • Domo
  • Snowflake (preferred)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, with Snowflake being a preferred but not required skill.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Innovation
  • Customer focus
  • Inclusion
  • Sustainability

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you align with Cox Enterprises' commitment to innovation and customer focus?
  • Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
  • Can you provide an example of a data-driven insight you've shared with stakeholders that led to a significant business impact?

ASSUMPTION: Cox Enterprises values candidates who demonstrate a strong cultural fit, with a focus on innovation, customer focus, and collaboration.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with evolving priorities and tight deadlines
  • Managing multiple stakeholders and balancing competing priorities
  • Keeping up with the latest marketing analytics tools and trends
  • Navigating a large organization with diverse teams and departments

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to time management and communication.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing analytics roles, this position offers a unique blend of strategic and tactical responsibilities, with a focus on driving business results through data-driven insights
  • Cox Enterprises' diverse portfolio of brands provides opportunities for career growth and development not typically found in more specialized marketing analytics roles
  • This role offers a competitive salary and comprehensive benefits package compared to industry standards for a Marketing Analytics Manager position

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for career growth and development within a large, established organization.

πŸ“ Sample Projects

  • Developing a dashboard to track the performance of marketing campaigns across multiple channels and brands
  • Conducting an analysis of customer data to identify trends and opportunities for targeted marketing campaigns
  • Creating a predictive model to forecast future marketing trends and customer behavior

ASSUMPTION: These sample projects demonstrate the range of responsibilities and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role fit into the overall marketing strategy and roadmap for the company?
  • What are the most pressing challenges facing the marketing team, and how can this role help address them?
  • What opportunities are there for professional development and growth within the company?
  • How does Cox Enterprises support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant marketing analytics experience and skills
  • Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit
  • Prepare examples of data-driven insights and recommendations from previous roles
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.