📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: GoTo Group
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and driving data strategy across marketing efforts
- Optimizing campaign effectiveness and customer acquisition
- Collaborating with cross-functional teams to align data-driven strategies with company objectives
- Monitoring and analyzing campaign performance to uncover actionable insights
ASSUMPTION: This role requires a strong analytical mindset and data-driven approach to ensure marketing strategies keep pace with business goals and market dynamics.
📋 Key Responsibilities
✅ Accountable for marketing budget ownership and P&L performance across the full funnel
✅ Monitor and analyze campaign performance across digital and offline channels, uncovering actionable insights and trends to guide strategic decisions
✅ Design and maintain dashboards and reporting tools that track key marketing OKRs and KPIs, ensuring alignment with business objectives
✅ Identify cost-saving opportunities by providing insights on reducing marketing costs while maximizing marketing performance
✅ Evaluate user behavior and campaign effectiveness to deliver strategic recommendations that enhance performance and customer engagement
✅ Partner closely with product, business, and Gojek’s data teams to ensure marketing analytics is deeply integrated with company-wide goals
✅ Maintain high standards of data accuracy across marketing platforms, ensuring adherence to data privacy regulations and industry best practices
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to effectively convey complex data insights to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Data Science, Statistics, Business Analytics, Marketing, or a related field
Experience: 5+ years of experience in analytics, marketing intelligence, or data-driven decision-making roles, preferably in tech, e-commerce, or FMCG
Required Skills:
- Proficiency in analytics and visualization tools such as SQL, Python, R, Tableau, or Google Data Studio
- Strong statistical and predictive modeling skills, including experience with A/B testing, forecasting, and attribution analysis
- Proven ability to translate complex data into actionable insights and communicate findings effectively to both technical and non-technical stakeholders
- Ability to work cross-functionally with marketing, product, and business teams to align data-driven strategies with company objectives
- Strong problem-solving and critical thinking skills, with a proactive approach to improving analytics capabilities
- Comfortable working in a fast-paced environment, with the ability to manage multiple priorities and drive data-driven decision-making
- Strong business acumen and critical thinking, with the ability to thrive in a fast-paced environment, prioritize effectively, and drive continuous improvement in analytics capabilities
ASSUMPTION: Candidates with a strong background in data analysis and a proven track record of driving data-driven marketing strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Analytics Manager role in Jakarta, Indonesia, with 5-10 years of experience, the estimated salary range is IDR 30,000,000 - 45,000,000 per year. This range may vary depending on the candidate's skills, experience, and the company's compensation structure.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on GoTo services
- Opportunities for professional development and growth
Working Hours: Full-time, typically 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: GoTo Group is a leading technology company in Indonesia, offering on-demand transportation, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms
Company Size: GoTo Group has over 10,000 employees and is one of the largest digital ecosystems in Indonesia
Founded: GoTo Group was founded in 2010 and has since grown to become a major player in the Southeast Asian market
Company Description:
- GoTo Group is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands
- It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure
- GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business
Company Specialties:
- On-demand transportation services
- Food and grocery delivery
- Logistics and fulfillment
- Financial and payment services
Company Website: https://www.gotocompany.com/
ASSUMPTION: GoTo Group's extensive range of services and large employee base provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing
Reporting Structure: The Marketing Analytics Manager will oversee a team of marketing analysts and will work closely with cross-functional teams, including Business, Product, Operations, and other Gojek Marketing teams
Work Arrangement: This role is on-site, with the expectation of working from the company's office in Jakarta, Indonesia
Growth Opportunities:
- Potential to advance to a senior-level or director role within the marketing department
- Opportunities to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop leadership skills by managing a team of marketing analysts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: The company operates a modern, collaborative office space in Jakarta, Indonesia
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city in Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse cuisine, and bustling nightlife
- Jakarta offers a mix of traditional and modern attractions, with numerous historical sites, museums, and shopping centers
Work Schedule: The work schedule is typically Monday to Friday, with the possibility of working additional hours as needed to meet project deadlines
ASSUMPTION: The work environment at GoTo Group is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the marketing team and other stakeholders
- Final decision and offer
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing strategy
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, decision-making, and leadership skills
ATS Keywords: Marketing Analytics, Data Strategy, Campaign Performance, Data-Driven Decision Making, Cross-Functional Collaboration, A/B Testing, Statistical Modeling, Attribution Analysis
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in data analysis and marketing strategy.
🛠️ Tools & Technologies
- SQL
- Python
- R
- Tableau
- Google Data Studio
- Microsoft Excel
- Google Analytics
- Facebook Ads Manager
- Google Ads
ASSUMPTION: Candidates should have experience with at least some of the listed tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empower Progress
- Make It Happen
- Make It Together
- Make It Last
Work Style:
- Collaborative
- Innovative
- Data-driven
- Fast-paced
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with large datasets and complex analytics tools?
- Do you have strong communication skills and the ability to translate complex data into actionable insights for non-technical stakeholders?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have strong data analysis and communication skills will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working with large datasets and complex analytics tools
- Communicating complex data insights to non-technical stakeholders
- Adapting to changes in the market and business priorities
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Data Analyst or Marketing Intelligence Manager, but with a broader scope and more strategic focus on driving data strategy across marketing efforts
- Industry-specific context: The quick commerce market in Indonesia is highly competitive, with a focus on customer acquisition, retention, and engagement
- Career path comparison: This role offers opportunities for growth into senior-level or director roles within the marketing department
ASSUMPTION: Candidates should have a strong understanding of the marketing analytics landscape and be familiar with industry-specific trends and best practices.
📝 Sample Projects
- Developing and implementing a new data-driven marketing strategy to optimize customer acquisition and retention
- Conducting a comprehensive analysis of campaign performance across digital and offline channels to identify opportunities for cost savings and improved ROI
- Designing and maintaining dashboards and reporting tools to track key marketing OKRs and KPIs, ensuring alignment with business objectives
ASSUMPTION: Candidates should have experience with similar projects and be able to demonstrate their ability to drive data-driven marketing strategies and improve campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company approach data privacy and security, and what role does this position play in maintaining compliance?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the marketing analytics landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GoTo Group careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in data analysis and marketing strategy
- Prepare for behavioral interview questions that focus on problem-solving, decision-making, and leadership skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
