📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: Cox Enterprises
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (ability to work remotely part of the week)
🚀 Job Overview
Key aspects of this role include:
- Driving business results and shaping data-driven decisions for Autotrader and Kelley Blue Book brands
- Collaborating with marketing managers, agencies, and cross-functional teams to provide meaningful analysis and insights
- Developing and maintaining intuitive dashboards and visualizations to support data-driven decision-making
- Performing recurring and ad-hoc analysis to inform and support business objectives
- Applying advanced analytics to provide insights based on historical trends and future forecasts
ASSUMPTION: This role requires a strong analytical thinker with a background in marketing analytics and experience with complex database systems, business intelligence tools, and related systems.
📋 Key Responsibilities
✅ Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization
✅ Develop and maintain intuitive dashboards and visualizations to support data-driven decision-making
✅ Communicate findings to stakeholders and provide data-driven recommendations
✅ Perform recurring and ad-hoc analysis to inform and support business objectives
✅ Continually advance the team’s analytical capabilities, including incremental investment analysis, building diminishing return curves, test and learn, insights automation, and other sophisticated methodologies
✅ Apply advanced analytics to provide insights based on historical trends and future forecasts
✅ Support digital analytics data capture, data accuracy, and improve systems and tools
✅ Validate the data in our reporting to ensure cross-system data are accurate and align to how the business defines them
ASSUMPTION: This role requires strong analytical, interpersonal, presentation, and collaborative skills to work effectively with teams throughout the organization.
🎯 Required Qualifications
Education: Bachelor’s degree in a related discipline
Experience: 6+ years of business analytics experience
Required Skills:
- Proficient in SQL writing and query optimization
- Experience with web/digital analysis software such as Adobe Analytics and/or Google Analytics
- Experience with reporting and data visualization in analytical tools such as Tableau, Power BI, and/or Domo
- Excellent interpersonal, presentation, and collaborative skills
Preferred Skills:
- Experience using Snowflake
ASSUMPTION: The required education and experience levels are flexible and can be substituted with relevant experience or additional education.
💰 Compensation & Benefits
Salary Range: $90,100.00 - $150,100.00 per year (base salary may vary based on factors such as location and selected candidate’s knowledge, skills, and abilities)
Benefits:
- 401(k) with a generous company match
- Comprehensive healthcare, life, and disability benefits
- Adoption assistance, pet insurance, and discounts on travel and cars
- Flexible vacation, paid wellness, and other paid time off benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager role with the given experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Cox Enterprises operates in the technology and internet industry, providing a wide range of technology solutions for businesses of all sizes, including voice, data, TV, cloud, fiber, internet, private networks, hospitality, small business, and managed IT services.
Company Size: Cox Business has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for growth.
Founded: 1898, with a rich history in the technology and communications industry
Company Description:
- Cox Business provides reliable, scalable products and services tailored to the unique needs of businesses, with a focus on customer satisfaction and proactive solutions
- The company offers a wide range of technology solutions, including voice, data, TV, cloud, fiber, internet, private networks, hospitality, small business, and managed IT services
- Cox Business delivers personalized support and dedicated expertise to ensure that technology works as hard as customers do
Company Specialties:
- Voice
- Data
- TV
- Cloud
- Fiber
- Internet
- Private Networks
- Hospitality
- Small Business
- Managed IT
- SD-WAN
- Cybersecurity
- Education
- and Government
Company Website: https://www.coxbusiness.com
ASSUMPTION: Cox Business is a well-established company with a strong reputation in the technology industry, offering a wide range of services and opportunities for career growth.
📊 Role Analysis
Career Level: This role is at the manager level, with responsibility for driving business results and shaping data-driven decisions for the Autotrader and Kelley Blue Book brands.
Reporting Structure: The Marketing Analytics Manager will report directly to the Consumer Marketing team and collaborate with marketing managers, agencies, and cross-functional teams.
Work Arrangement: Hybrid, with the ability to work remotely part of the week
Growth Opportunities:
- Potential to advance within the Consumer Marketing team or explore opportunities within the broader Cox Enterprises organization
- Chance to work on high-impact projects and drive meaningful change within the company
- Opportunity to develop and refine analytical skills through hands-on experience and collaboration with cross-functional teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop their skills in marketing analytics.
🌍 Location & Work Environment
Office Type: Hybrid, with the ability to work remotely part of the week
Office Location(s): 6305 Peachtree Dunwoody Rd, Atlanta, Georgia 30328, US
Geographic Context:
- Atlanta, Georgia, is the headquarters of Cox Business and offers a vibrant, multicultural city with a thriving tech industry
- The office is located in the Dunwoody area of Atlanta, with easy access to major highways and nearby amenities
- Atlanta provides a mix of urban and suburban living options, with numerous neighborhoods to choose from
Work Schedule: Full-time, typically 40 hours per week, with flexibility to work remotely part of the week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Consumer Marketing team
- Final interview with the Cox Business leadership team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Cox Business values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical work and data-driven insights to showcase during the interview
- Research Cox Business and the Consumer Marketing team to demonstrate your understanding of the company and its products/services
ATS Keywords: Marketing Analytics, Data Visualization, SQL, Adobe Analytics, Google Analytics, Tableau, Power BI, Domo, Business Intelligence, Data Accuracy, Analytical Thinking, Collaboration, Presentation Skills, Data Capture, Reporting, Insights Automation
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their analytical skills and cultural fit with Cox Business.
🛠️ Tools & Technologies
- SQL
- Adobe Analytics
- Google Analytics
- Tableau
- Power BI
- Domo
- Snowflake (preferred)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics positions.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Inclusion
- Innovation
- One Cox
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- How do my analytical skills and problem-solving abilities align with the requirements of this role?
- How effectively can I communicate complex data insights and recommendations to non-technical stakeholders?
- How well do I work in a collaborative, team-oriented environment, and how can I contribute to the success of the Consumer Marketing team?
ASSUMPTION: Cox Business values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's core values and work style.
⚠️ Potential Challenges
- Working with large, complex datasets and ensuring data accuracy across multiple systems
- Balancing the need for detailed analysis with the need for quick, data-driven decision-making
- Managing expectations and priorities from multiple stakeholders, including marketing managers, agencies, and cross-functional teams
- Keeping up with the latest trends and best practices in marketing analytics and data visualization
ASSUMPTION: This role presents unique challenges that require strong analytical skills, effective communication, and the ability to manage multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position offers a unique opportunity to work on high-impact projects for well-known consumer brands (Autotrader and Kelley Blue Book)
- Industry-specific context: The automotive industry is dynamic and competitive, with a strong focus on digital marketing and data-driven decision-making
- Career path comparison: This role provides a clear path for career growth within the Consumer Marketing team or across the broader Cox Enterprises organization
ASSUMPTION: This role offers a unique combination of industry exposure, brand recognition, and career growth opportunities that set it apart from similar marketing analytics positions.
📝 Sample Projects
- Developing and maintaining intuitive dashboards to track the performance of Autotrader and Kelley Blue Book marketing campaigns
- Analyzing historical trends and future forecasts to inform marketing planning and budget allocation for the Consumer Marketing team
- Collaborating with cross-functional teams to optimize the data capture and accuracy of digital analytics tools
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Marketing Analytics Manager will work on, focusing on data-driven decision-making, optimization, and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer Marketing team?
- How does this role fit into the broader marketing strategy for Autotrader and Kelley Blue Book brands?
- What are the most pressing challenges facing the Consumer Marketing team, and how can this role address them?
- What opportunities are there for professional development and growth within this role and the broader Cox Business organization?
- How does Cox Business support work-life balance for employees, particularly for those working in a hybrid arrangement?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical work and data-driven insights to showcase during the interview
- Research Cox Business and the Consumer Marketing team to demonstrate your understanding of the company and its products/services
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
