🔹 Job Title: Marketing Analytics Manager
🔹 Company: IQVIA
🔹 Location: Wayne, PA, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in marketing analytics and digital marketing best practices. The ideal candidate will have experience in enterprise B2B marketing or a B2B digital agency, with a focus on healthcare and/or life sciences.
✅ Gather, analyze, and interpret marketing data from diverse sources to track key marketing metrics and KPIs across all channels
✅ Develop comprehensive reports, scorecards, and dashboards to communicate campaign insights and optimization strategies to marketing teams
✅ Collaborate with portfolio marketers and demand generation teams to design and implement robust campaign tracking and measurement methodologies
✅ Analyze campaign performance data to identify areas for improvement and proactively optimize effectiveness for future planning
✅ Provide data-driven insights and recommendations to inform marketing strategies for portfolio marketers
✅ Develop and present monthly metric reports to the executive team and complete comprehensive quarterly ROI reporting with actionable enhancement recommendations
✅ Conduct campaign-level reporting and collaborate with Campaign Managers and Portfolio Marketers to improve campaign performance
✅ Track competitive tactical tools and their market effectiveness, providing insights into our performance against benchmarks
✅ Research and present new marketing techniques or concepts for team consideration
ASSUMPTION: This role requires strong analytical, problem-solving, communication, and interpersonal skills, as well as the ability to work independently and manage large data sets.
Education: Bachelor's Degree
Experience: 5+ years of experience in marketing analytics, including experience in enterprise B2B marketing or for a B2B digital agency
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and CRM systems is likely required for this role.
Salary Range: $75,600 - $189,000 per year
Benefits:
Working Hours: 40 hours per week, with the possibility of flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on the job title, experience level, and location. Benefits may include health insurance, retirement plans, and other standard employee benefits.
Industry: IQVIA operates in the healthcare and life sciences industry, providing clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries.
Company Size: IQVIA has over 10,000 employees globally, providing a large and diverse work environment.
Founded: IQVIA was founded in 2016, following the merger of Quintiles and IMS Health.
Company Description:
Company Specialties:
Company Website: iqvia.com
ASSUMPTION: IQVIA's large size and global presence offer opportunities for career growth and exposure to diverse projects and industries.
Career Level: This role is at the mid-level management career stage, requiring significant experience in marketing analytics and digital marketing.
Reporting Structure: The Marketing Analytics Manager will report directly to the Head of Marketing and work closely with portfolio marketers, demand generation teams, and other marketing stakeholders.
Work Arrangement: This role is on-site, with the possibility of flexible scheduling and remote work arrangements for specific tasks or projects.
Growth Opportunities:
ASSUMPTION: Given IQVIA's size and global presence, there may be opportunities for international travel and exposure to diverse markets and cultures.
Office Type: IQVIA's Wayne, PA office is a corporate headquarters, offering a professional and collaborative work environment.
Office Location(s): 2400 Ellis Rd, Durham, North Carolina 27703, US
Geographic Context:
Work Schedule: The standard workweek is Monday through Friday, with the possibility of flexible scheduling and remote work arrangements for specific tasks or projects.
ASSUMPTION: The work environment at IQVIA is likely to be fast-paced, collaborative, and data-driven, with a strong focus on innovation and continuous improvement.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Marketing Analytics, Digital Marketing, Campaign Measurement, Data Analysis, Google Analytics, Google Tag Manager, CRM Systems, Marketing Automation, Problem Solving, Communication, Interpersonal Skills, Organizational Skills, Data Integrity, Lead Scoring, Performance Tracking
ASSUMPTION: The interview process at IQVIA is likely to be comprehensive and data-driven, with a strong focus on assessing the candidate's analytical and problem-solving skills, as well as their cultural fit and alignment with the organization's values.
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the organization's standard practices.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with IQVIA's values and work style, as well as their ability to thrive in a fast-paced, data-driven environment.
ASSUMPTION: The role of Marketing Analytics Manager at IQVIA presents both opportunities and challenges, requiring strong analytical, problem-solving, communication, and interpersonal skills, as well as the ability to work independently and manage large data sets.
ASSUMPTION: Candidates should research similar roles at other organizations to better understand the unique aspects of this position and the industry-specific context.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached data analysis, interpretation, and presentation.
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of the organization's values and work style.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.