📌 Core Information
🔹 Job Title: Marketing Analytics Manager
🔹 Company: SentinelOne
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Analyzing marketing campaign performance across all channels to drive actionable insights
- Identifying trends and patterns in customer behavior and campaign performance
- Building and maintaining interactive dashboards for real-time insights
- Collaborating cross-functionally to support organizational needs
- Mentoring and teaching others within the team
ASSUMPTION: This role requires a strong analytical mindset, proficiency in data visualization tools, and excellent communication skills to effectively interpret and present complex data to non-technical stakeholders.
📋 Key Responsibilities
✅ Analyze the performance of marketing campaigns across all marketing channels, providing insights and recommendations for optimization
✅ Help understand leading and lagging indicators and what drives leads further down the funnel
✅ Build and maintain interactive dashboards to provide real-time insights to marketing stakeholders
✅ Analyze customer data to create effective segmentation strategies that enhance targeting for campaigns and promotions
✅ Maintain current Tableau reporting and evolve it with new data streams and tool evolution
✅ Create reports and dashboards in Salesforce for real-time reporting
✅ Build strong relationships across the organization and work cross-functionally to support the organization’s needs
✅ Self-directed, innovative thinker with strong attention to detail who needs limited guidance to frame business problems, develop and iterate on appropriate analysis in the face of ambiguity
ASSUMPTION: The role involves a significant amount of data analysis and interpretation, requiring a proactive and detail-oriented individual who can work independently and collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field, or equivalent work experience
Experience: 7+ years of experience in data analytics, with a focus on marketing and B2B a plus
Required Skills:
- Heavy experience with data visualization and reporting tools (e.g., Tableau, PowerBI, Excel, Salesforce, etc.)
- Proficient in SQL (BigQuery a plus)
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to present complex data in a clear and actionable manner to all levels
- Strong attention to detail and ability to work independently
- Must have a true aptitude and passion for understanding and translating complex data in a way that is simple and easily comprehensible, especially for non-technical audiences
Preferred Skills:
- Experience with data visualization and reporting tools beyond Tableau, PowerBI, and Excel
- Familiarity with marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Knowledge of marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: While the role requires a strong foundation in data analysis and visualization, a background in marketing or familiarity with marketing automation tools would be beneficial but not strictly required.
💰 Compensation & Benefits
Salary Range: $128,800 - $161,000 USD per year (based on location)
Benefits:
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO, Industry-leading gender-neutral parental leave, Paid company holidays, Paid sick time
- Employee stock purchase program, Disability and life insurance, Employee assistance program
- Gym membership reimbursement, Cell phone reimbursement, Numerous company-sponsored events
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is based on the company's pay transparency statement and may vary depending on the candidate's location. Benefits are comprehensive and competitive, reflecting the company's commitment to employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2013 (12 years ago)
Company Description:
- SentinelOne is the world’s most advanced, autonomous AI-powered cybersecurity platform.
- The company's Singularity platform revolutionizes security operations, solving use cases across Endpoint Protection, SIEM, Cloud Security, Identity Threat Detection, and 24x7 Managed Threat Services.
- SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own.
Company Specialties:
- Next-generation endpoint protection
- Endpoint detection & response
- Threat and malware prevention
- Exploit prevention
- Threat intelligence
- Antivirus
- Endpoint security
- Cyberthreats
- Artificial intelligence
Company Website: http://www.sentinelone.com
ASSUMPTION: SentinelOne is a well-established company in the cybersecurity industry, known for its innovative and advanced AI-powered security solutions. The company's mid-size employee base fosters a collaborative and dynamic work environment.
📊 Role Analysis
Career Level: Mid-Senior level (7+ years of experience)
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various marketing teams, sales, and other departments.
Work Arrangement: Remote OK, with flexible scheduling and unlimited PTO
Growth Opportunities:
- Potential career growth within the marketing department or related fields
- Opportunities to mentor and teach others, fostering a culture of knowledge-sharing and professional development
- Chance to work on cutting-edge technology and innovative solutions in the cybersecurity industry
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and professional skill development, within a dynamic and innovative industry.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from the company's headquarters in Mountain View, California)
Office Location(s): 444 Castro St, Suite 400, Mountain View, California 94041, US
Geographic Context:
- The United States offers a diverse range of professional opportunities and a large talent pool for collaboration and networking.
- The Mountain View, California office is located in the heart of Silicon Valley, providing access to a vibrant tech community and numerous amenities.
- Working remotely allows for greater flexibility and work-life balance, while still offering the opportunity to collaborate with a diverse and global team.
Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited PTO
ASSUMPTION: The remote work arrangement offers applicants the flexibility to balance their personal and professional lives while still being part of a dynamic and collaborative team environment.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team
- Final interview with the Senior Marketing Manager
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences related to data analysis, marketing, and the specific responsibilities listed in the job description.
- Prepare for the technical assessment or case study by brushing up on your data visualization and reporting tools skills, as well as your understanding of marketing analytics concepts.
- Research SentinelOne's products, services, and industry to demonstrate your enthusiasm and commitment to the role.
ATS Keywords: Marketing Analytics, Data Visualization, Tableau, PowerBI, SQL, BigQuery, Salesforce, Campaign Performance, Customer Segmentation, Real-Time Insights, Marketing Campaign Optimization
ASSUMPTION: The application process for this role is likely to be competitive, requiring applicants to demonstrate strong analytical skills, relevant experience, and a clear understanding of the role's requirements and the company's mission.
🛠️ Tools & Technologies
- Tableau
- PowerBI
- Excel
- Salesforce
- SQL
- BigQuery
- Marketo (or other marketing automation platforms)
- Google Analytics (or other web analytics tools)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to analyze, visualize, and present marketing data.
👔 Cultural Fit Considerations
Company Values:
- Secure Tomorrow™: Protecting our customers' future by staying ahead of tomorrow's threats
- Act Like an Owner: Take responsibility, be accountable, and drive results
- One Team, One Dream: Collaborate, support, and celebrate each other's success
- Embrace Change: Adapt, innovate, and continuously improve
Work Style:
- Data-driven: Decisions are based on data and analytics to drive actionable insights
- Collaborative: Working closely with various teams to support organizational needs
- Agile: Adapting to changing priorities and evolving marketing strategies
Self-Assessment Questions:
- How do you align with SentinelOne's mission to Secure Tomorrow™ and protect our customers' future?
- How do you approach collaborating with various teams to support organizational needs, and how do you ensure your work style complements theirs?
- How do you adapt to changing priorities and evolving marketing strategies, and how do you ensure your work remains relevant and impactful?
ASSUMPTION: Applicants should carefully consider how their personal values, work style, and career goals align with SentinelOne's company values and culture to ensure a strong fit for both parties.
⚠️ Potential Challenges
- Working with large and complex datasets may require significant time and effort to clean, organize, and analyze
- Balancing the need for detailed analysis with the need for quick, actionable insights may be challenging
- Collaborating with various teams and stakeholders may require strong communication and interpersonal skills to manage expectations and ensure alignment
- Keeping up with the latest data visualization and reporting tools, as well as marketing trends and best practices, may require continuous learning and professional development
ASSUMPTION: Applicants should be prepared to tackle these challenges head-on, leveraging their strong analytical skills, attention to detail, and commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on data visualization and real-time insights, requiring a higher level of proficiency in relevant tools and technologies.
- In the cybersecurity industry, this role requires a deep understanding of marketing analytics and a strong commitment to staying up-to-date with the latest trends and best practices in data visualization and reporting.
- Career-wise, this role offers significant growth opportunities, both in terms of career advancement and professional skill development, within a dynamic and innovative industry.
ASSUMPTION: Applicants should carefully consider how their skills, experiences, and career goals align with the specific requirements and industry context of this role to ensure a strong fit for both parties.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and patterns, and developing data-driven recommendations to optimize marketing strategies
- Creating interactive dashboards to provide real-time insights into customer behavior and campaign performance, enabling better data-driven decision-making
- Developing segmentation strategies based on customer data analysis, enhancing targeting for campaigns and promotions and improving overall marketing effectiveness
ASSUMPTION: These sample projects illustrate the types of data analysis and interpretation tasks required in this role, highlighting the importance of strong analytical skills and a deep understanding of marketing analytics concepts.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organizational strategy?
- How does the company support the professional development and growth of its employees, particularly in the marketing analytics field?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role to track and optimize?
- What is the company's approach to data privacy and security, and how does this role contribute to ensuring the protection of sensitive customer data?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to the role, signaling to the interviewer that you are a strong fit for the position and committed to driving impact within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences related to data analysis, marketing, and the specific responsibilities listed in the job description.
- Prepare for the technical assessment or case study by brushing up on your data visualization and reporting tools skills, as well as your understanding of marketing analytics concepts.
- Research SentinelOne's products, services, and industry to demonstrate your enthusiasm and commitment to the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
