📌 Core Information
🔹 Job Title: Marketing Analytics Manager - Advanced Analytics - Canada
🔹 Company: Samsara
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting detailed data analysis to inform marketing strategy and optimize marketing channel mix.
- Collaborating with various teams to develop and execute the marketing analytics and data science roadmap.
- Building predictive models and refining AI-driven scripts to enhance account identification and enrichment.
- Communicating insights using data visualization and presentations to a range of stakeholders.
- Championing Samsara’s cultural principles and embedding them as the company scales globally.
ASSUMPTION: This role requires a strong balance between strategic vision and execution, as well as the ability to influence stakeholders and drive measurable impact.
📋 Key Responsibilities
✅ Conduct detailed data analysis to inform marketing strategy and optimize marketing channel mix.
✅ Collaborate with Marketing, Sales, and Data Engineering teams to unlock insights, automate processes, and scale marketing intelligence through advanced analytics.
✅ Develop and refine predictive models and AI-driven scripts to enhance account identification and enrichment.
✅ Communicate insights using data visualization and presentations to a range of stakeholders.
✅ Champion, role model, and embed Samsara’s cultural principles as the company scales globally and across new offices.
ASSUMPTION: This role involves working with cutting-edge LLM tools, web scraping, third-party data providers, and AI-driven automation to stay ahead in the marketing analytics field.
🎯 Required Qualifications
Education: M.S., or Bachelor's in Statistics, Computer Science, Math, Machine Learning, Economics, or other related quantitative fields.
Experience: 3+ years of relevant data science or advanced analytics work experience and 3+ years of experience building advanced analytical models/analysis to inform marketing strategy.
Required Skills:
- Expertise in marketing measurement (attribution, marketing mix modeling, lift studies).
- Expertise in coding languages and tools like Python, R, and SQL.
- Strong problem-solving, critical thinking, and communication abilities.
- Ability to manage multiple projects at the same time in a fast-paced business environment.
Preferred Skills:
- Experience working with cutting-edge LLM tools, web scraping, third-party data providers, or AI-driven automation.
- Experience analyzing B2B marketing strategies, channels, and lifecycle, identifying areas of opportunity and optimization.
- Experience building out Marketing Mix Models.
- Familiarity with web analytics, tracking platforms, CRM tools, and cloud-based data pipelines.
- Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies.
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience may also be considered for this role.
💰 Compensation & Benefits
Salary Range: $116,875 - $151,250 CAD per year. This range is an estimate based on industry standards for a Marketing Analytics Manager role with 5-10 years of experience in the tech industry.
Benefits:
- Health Benefits
- Remote and Flexible Working
- Samsara for Good Charity Fund
Working Hours: 40 hours per week, with flexibility for a hybrid or remote work arrangement.
ASSUMPTION: The provided salary range is an estimate and may vary depending on the candidate's location, job-related knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Samsara operates in the Software Development industry, focusing on the Connected Operations™ Cloud, which enables organizations to harness IoT data for actionable insights and improved operations.
Company Size: Samsara is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Samsara was founded in 2015 and has since grown to become a public company with a strong presence in North America and Europe.
Company Description:
- Samsara is the pioneer of the Connected Operations™ Cloud, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations.
- The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
- Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and public sector.
Company Specialties:
- Connected Operations™ Cloud
- Internet of Things (IoT) data
- Actionable insights
- Physical operations
- Sustainability
Company Website: http://www.samsara.com
ASSUMPTION: Samsara's focus on the Connected Operations™ Cloud and IoT data enables it to provide valuable insights and improve operations for various industries.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 5-10 years of relevant experience in data science or advanced analytics.
Reporting Structure: The Marketing Analytics Manager will report directly to the Head of Marketing Analytics and Data Science.
Work Arrangement: This is a remote position open to candidates based in Canada, with flexibility for a hybrid or on-site work arrangement if preferred.
Growth Opportunities:
- As Samsara continues to grow, there will be opportunities for career progression within the Marketing Analytics and Data Science team or other departments.
- The company encourages rapid career development and offers countless opportunities to experiment and master your craft in a hyper-growth environment.
- Samsara sets up its employees for success and provides the resources and support needed to achieve career growth.
ASSUMPTION: Samsara's focus on growth and employee development provides ample opportunities for career progression and professional growth.
🌍 Location & Work Environment
Office Type: Samsara has multiple offices worldwide, with this role being remote and open to candidates based in Canada.
Office Location(s): Samsara's offices are located in San Francisco, London, Atlanta, Mexico City, Paris, Amsterdam, Munich, Warsaw, Taipei, and Bengaluru.
Geographic Context:
- Canada is a diverse and multicultural country with a strong economy and a high quality of life.
- The remote work arrangement allows for flexibility and work-life balance, as employees can work from anywhere in the country.
- Samsara's global presence enables collaboration with team members from various backgrounds and time zones.
Work Schedule: The work schedule is flexible, with a focus on results and deliverables rather than strict hours.
ASSUMPTION: The remote work arrangement and flexible work schedule provide a good work-life balance and enable employees to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills in data analysis, modeling, and visualization
- Problem-solving and critical thinking abilities
- Communication and presentation skills
- Cultural fit and alignment with Samsara's values
- Strategic thinking and ability to influence stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the technical assessment or case study by brushing up on your data analysis and modeling skills.
- Research Samsara's company culture and values to demonstrate your cultural fit during interviews.
- Be prepared to discuss your approach to marketing analytics and data-driven decision-making.
ATS Keywords: Data Analysis, Predictive Modeling, AI-Driven Scripts, Marketing Attribution, Data Visualization, Python, R, SQL, Problem-Solving, Critical Thinking, Communication, B2B Marketing, Web Analytics, CRM Tools, Cloud-Based Data Pipelines
ASSUMPTION: Samsara's hiring process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Tableau
- Python
- R
- SQL
- Marketing measurement tools (attribution, marketing mix modeling, lift studies)
- Web analytics and tracking platforms
- CRM tools
- Cloud-based data pipelines
ASSUMPTION: Samsara uses industry-standard tools and technologies for data analysis, modeling, and visualization, as well as marketing measurement and automation.
👔 Cultural Fit Considerations
Company Values:
- Focus on Customer Success
- Build for the Long Term
- Adopt a Growth Mindset
- Be Inclusive
- Win as a Team
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to feedback
- Comfortable working in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have experience working with cutting-edge LLM tools, web scraping, third-party data providers, or AI-driven automation?
- Are you comfortable working in an exploratory environment, testing and iterating on new data sources and methodologies?
- Do you have experience analyzing B2B marketing strategies, channels, and lifecycle, identifying areas of opportunity and optimization?
- Are you comfortable managing multiple projects at the same time in a fast-paced business environment?
ASSUMPTION: Samsara's company culture emphasizes collaboration, data-driven decision-making, and a growth mindset, with a focus on customer success and long-term thinking.
⚠️ Potential Challenges
- The role requires a strong balance between strategic vision and execution, which may be challenging for some candidates.
- The fast-paced business environment may be overwhelming for candidates who prefer a more stable and predictable work environment.
- The role involves working with cutting-edge LLM tools, web scraping, third-party data providers, or AI-driven automation, which may have a steep learning curve for some candidates.
- The remote work arrangement may present challenges in terms of communication and collaboration, especially for candidates who prefer an on-site work environment.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for career growth, professional development, and impact on the global economy.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Data Analyst or Marketing Analytics Manager role in other companies, but with a focus on advanced analytics and AI-driven scripts.
- The B2B marketing focus and experience with B2B marketing strategies, channels, and lifecycle set this role apart from similar roles in other industries.
- Career progression in this role may lead to positions such as Senior Marketing Analytics Manager, Director of Marketing Analytics, or even Chief Marketing Officer in larger organizations.
ASSUMPTION: Samsara's focus on advanced analytics and AI-driven scripts sets this role apart from similar marketing analytics roles in other companies.
📝 Sample Projects
- Developing a predictive model to identify high-potential prospects and optimize marketing channel mix.
- Refining AI-driven scripts to enhance account identification and enrichment, improving the accuracy and efficiency of marketing campaigns.
- Conducting a comprehensive analysis of B2B marketing strategies, channels, and lifecycle to inform marketing strategy and identify areas of opportunity and optimization.
ASSUMPTION: These sample projects illustrate the types of initiatives a Marketing Analytics Manager at Samsara might work on, focusing on advanced analytics, AI-driven scripts, and B2B marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing analytics roadmap and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product, to drive growth and improve operations?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- How does Samsara support the professional development and career growth of its employees, particularly in the Marketing Analytics and Data Science team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions during the interview will help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, with a focus on data analysis, modeling, and visualization.
- Prepare for the technical assessment or case study by brushing up on your data analysis and modeling skills.
- Research Samsara's company culture and values to demonstrate your cultural fit during interviews.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
