📌 Core Information
🔹 Job Title: Marketing Analytics Manager - Business Intelligence
🔹 Company: Samsara
🔹 Location: Canada - Remote
🔹 Job Type: Full-Time
🔹 Category: Business Intelligence, Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and managing reporting dashboards to track key account identification and enrichment processes.
- Surfacing business-critical KPIs and assessing sales and marketing performance.
- Partnering with Sales and Marketing teams as an advisor to optimize performance.
- Championing Samsara’s cultural principles and embedding them as the team scales.
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Build and manage reporting dashboards to track performance of key account identification and enrichment processes.
✅ Develop dashboards and analyses to surface business-critical KPIs and assess sales and marketing performance.
✅ Perform ad-hoc reporting and deep dives to uncover key insights across programs and initiatives to inform strategy and decision making.
✅ Communicate insights using data visualization and presentations to a range of stakeholders.
✅ Closely partner with Sales and Marketing teams as an advisor - ensure they understand the performance of their efforts and have actionable recommendations.
✅ Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
ASSUMPTION: The role may evolve over time as the company grows and the team's needs change.
🎯 Required Qualifications
Education: Bachelor's in Statistics, Computer Science, Business, Economics, or other related analytical fields.
Experience: 3+ years of relevant analytics or business intelligence work experience.
Required Skills:
- Expert in SQL and visualization platforms (Tableau preferred).
- Advanced Excel/google sheets skills including pivots, index matches, and ability to build complex formulas.
- Strong analytical and critical thinking skills with experience in data analysis.
- Excellent communication skills with the ability to synthesize and communicate results and tell compelling stories with data.
Preferred Skills:
- Sales and marketing experience including familiarity with MarTech tools.
- Experience with Conversation BI & Tableau AI Capabilities.
- Hands-on experience working with Databricks.
- Proficient in other coding languages such as Python, R, etc.
- Data Science, machine learning, or predictive analytics experience.
- Comfort working in an exploratory environment, testing and iterating on new data sources and methodologies.
ASSUMPTION: While not explicitly stated, proficiency in data visualization tools and familiarity with marketing KPIs are likely to be essential for success in this role.
💰 Compensation & Benefits
Salary Range: $116,875 - $151,250 CAD per year. This range is an estimate based on industry standards for a role of this level and location.
Benefits:
- Health Benefits
- Remote and Flexible Working
- Samsara for Good Charity Fund
Working Hours: Full-time, with a standard workweek of 40 hours.
ASSUMPTION: The salary range provided is an estimate and may vary depending on factors such as the candidate's location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Samsara operates in the Software Development industry, focusing on the Connected Operations™ Cloud for organizations that depend on physical operations.
Company Size: Samsara is a mid-sized company with 1,001-5,000 employees, providing a structured yet flexible work environment.
Founded: Samsara was founded in 2015 and has since grown to become a public company.
Company Description:
- Samsara is the pioneer of the Connected Operations™ Cloud, enabling organizations to harness IoT data for actionable insights and improved operations.
- The company serves tens of thousands of customers across North America and Europe in various industries, including construction, transportation, and manufacturing.
- Samsara's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.
Company Specialties:
- Internet of Things (IoT) data management
- Business intelligence and analytics
- Connected operations and fleet management
- Video-based safety and equipment monitoring
Company Website: http://www.samsara.com
ASSUMPTION: Samsara's focus on IoT data and connected operations makes it an attractive choice for candidates interested in working at the intersection of technology and physical operations.
📊 Role Analysis
Career Level: This role is at the mid-level of the career ladder, with opportunities for growth and advancement within the Marketing Analytics team and the broader organization.
Reporting Structure: The Marketing Analytics Manager will report directly to the Senior Manager of Marketing Analytics and work closely with cross-functional teams, including Sales and Marketing.
Work Arrangement: This is a remote position open to candidates residing anywhere in Canada, offering flexibility and work-life balance.
Growth Opportunities:
- As Samsara continues to grow, there will be opportunities for the Marketing Analytics Manager to take on more responsibility and advance their career within the team or the broader organization.
- The role may evolve over time as the company's needs change, presenting new challenges and growth opportunities.
ASSUMPTION: Success in this role will require a proactive approach to identifying growth opportunities and a willingness to take on new challenges as the company evolves.
🌍 Location & Work Environment
Office Type: Samsara has multiple offices worldwide, but this role is remote and can be performed from anywhere in Canada.
Office Location(s): Samsara's headquarters are in San Francisco, California, with additional offices in London, Atlanta, Mexico City, Paris, Amsterdam, Munich, Warsaw, Taipei, and Bengaluru.
Geographic Context:
- Canada is a large and diverse country with varying time zones, climates, and cultures. Working remotely allows for a high degree of flexibility and work-life balance.
- Samsara's remote work policy enables employees to work from anywhere in the country, providing access to a wide range of talent and reducing commuting time and costs.
Work Schedule: Full-time, with a standard workweek of 40 hours, but with the flexibility to adjust hours as needed to accommodate different time zones and personal schedules.
ASSUMPTION: The remote work arrangement may require strong self-motivation, time management skills, and the ability to work effectively in a distributed team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical skills, including proficiency in SQL, Tableau, and Excel
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Samsara's values
- Understanding of marketing KPIs and sales processes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the technical assessment or case study by brushing up on your SQL and Tableau skills and practicing data visualization.
- Research Samsara's company culture and values to demonstrate your fit and enthusiasm for the role.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: SQL, Tableau, Marketing Analytics, Business Intelligence, KPIs, Sales Performance, Marketing Performance, Data Visualization, Stakeholder Communication, Cross-Functional Collaboration, Remote Work
ASSUMPTION: Samsara's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- SQL
- Tableau
- Excel
- Python, R (optional)
- Databricks (optional)
- Conversation BI & Tableau AI Capabilities (optional)
ASSUMPTION: The specific tools and technologies required for this role may evolve over time as Samsara's tech stack changes and grows.
👔 Cultural Fit Considerations
Company Values:
- Focus on Customer Success
- Build for the Long Term
- Adopt a Growth Mindset
- Be Inclusive
- Win as a Team
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and actionable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a growth mindset and a willingness to learn and adapt?
- Are you able to communicate complex data insights in a clear and actionable way?
ASSUMPTION: Samsara's company culture emphasizes collaboration, data-driven decision making, and a growth mindset, making it an attractive choice for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- The role may require working with large and complex datasets, which can be challenging and time-consuming.
- As a remote employee, you may face unique challenges in building relationships and collaborating with colleagues in different time zones and locations.
- The role may require occasional travel to attend company meetings or events.
- The company is growing rapidly, which can present both opportunities and challenges as processes and teams evolve.
ASSUMPTION: Success in this role will require strong problem-solving skills, adaptability, and the ability to thrive in a dynamic and sometimes challenging environment.
📈 Similar Roles Comparison
- Compared to other Marketing Analytics Manager roles, this position may require more frequent communication with cross-functional teams and a greater emphasis on driving actionable insights.
- In the broader business intelligence and analytics industry, Samsara's focus on IoT data and connected operations sets it apart from many other organizations.
- Career progression in this role may involve moving into more senior positions within the Marketing Analytics team or transitioning into other areas of the business, such as sales or product management.
ASSUMPTION: While this role shares similarities with other Marketing Analytics Manager positions, its unique focus on IoT data and connected operations makes it a distinctive opportunity for the right candidate.
📝 Sample Projects
- Developing a dashboard to track key account identification and enrichment processes, enabling sales and marketing teams to optimize performance.
- Analyzing sales and marketing performance data to identify trends and opportunities for improvement, and communicating insights to stakeholders through data visualization.
- Collaborating with cross-functional teams to define and track KPIs, and regularly reviewing performance to ensure alignment with business objectives.
ASSUMPTION: The specific projects you'll work on in this role will depend on the company's priorities and the evolving needs of the Marketing Analytics team.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Marketing Analytics team and how this role fits into the team's structure and goals?
- How does Samsara support the professional development and growth of its Marketing Analytics team members?
- Can you provide an example of a time when the company successfully leveraged data insights to drive business decisions or improve operations?
- How does Samsara approach remote work and collaboration, and what resources are available to support remote employees?
- What are the most significant challenges facing the Marketing Analytics team in the coming months, and how can this role help address them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the technical assessment or case study by brushing up on your SQL and Tableau skills and practicing data visualization.
- Research Samsara's company culture and values to demonstrate your fit and enthusiasm for the role.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
