P

Marketing Analytics Manager

Priceline
Full-time
On-site
Mumbai, Mahārāshtra, India

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Analytics Manager

πŸ”Ή Company: Priceline

πŸ”Ή Location: Mumbai, Maharashtra, India

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: January 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (2 days on-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving best deals to customers through key third-party distribution channels
  • Managing and optimizing channel strategy for increased bookings and profitability
  • Collaborating with cross-functional teams to execute strategic improvements
  • Designing and implementing A/B testing to optimize performance
  • Communicating channel performance and recommendations to senior stakeholders

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management. Success in this position will heavily rely on the candidate's ability to translate complex data insights into actionable strategies.

πŸ“‹ Key Responsibilities

βœ… Define and implement growth strategies for key third-party distribution channels

βœ… Lead and deliver strategic improvements through cross-functional collaboration

βœ… Design, implement, and analyze A/B testing to optimize channel performance

βœ… Present channel performance, outcomes, and recommendations to senior stakeholders

βœ… Build and maintain strong relationships with channel partners

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and stakeholder communication. The ideal candidate should be comfortable working with data, presenting complex information, and driving change through collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in a quantitative field (e.g., Mathematics, Economics)

Experience: 5+ years of experience in data analytics and 2+ years in digital marketing

Required Skills:

  • Strong statistical analysis and numerical reasoning abilities
  • Excellent interpersonal skills and ability to communicate complex concepts effectively
  • Proactive, impact-driven mindset focused on customer success
  • Strong statistical knowledge and analytical skills
  • Fluency in English (both verbal and written)
  • Experience with R or Python, SQL, BigQuery, Oracle, Tableau, and Excel

Preferred Skills:

  • Experience with meta-search channels (Google, Bing, Kayak, TripAdvisor, Trivago)
  • Knowledge of the online travel industry

ASSUMPTION: While the job description does not explicitly mention preferred skills, having experience with meta-search channels and knowledge of the online travel industry would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Mumbai)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan
  • Paid time off and holidays
  • Employee discounts on travel and other services

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2 days on-site)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Manager with 5-10 years of experience in Mumbai. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Priceline operates in the online travel industry, offering a wide range of travel-related services, including accommodations, flights, and rental cars. The company is part of Booking Holdings Inc., a global leader in online travel and related services.

Company Size: Priceline has 1,001-5,000 employees worldwide, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Priceline was founded in 1998 and has since grown to become one of the leading online travel agencies globally.

Company Description:

  • Priceline is a customer-centric company focused on making travel affordable and accessible to all
  • The company offers a wide range of travel services, including accommodations, flights, and rental cars
  • Priceline is committed to fostering a diverse and inclusive work environment

Company Specialties:

  • Online travel booking
  • Meta-search channels
  • Data-driven decision making

Company Website: http://www.priceline.com

ASSUMPTION: Priceline's focus on customer success and data-driven decision making creates an environment that values strategic thinking and analytical skills.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with opportunities for growth and leadership within the marketing analytics team and across the organization.

Reporting Structure: The Marketing Analytics Manager reports directly to the Senior Manager, Marketing Analytics, and works closely with cross-functional teams, including product, data, and marketing teams.

Work Arrangement: This role follows a hybrid work model, with employees working on-site for two days a week and remotely for the remaining days.

Growth Opportunities:

  • Advancement to senior management roles within the marketing analytics team
  • Expansion into other areas of the business, such as product management or general management
  • Development of leadership and mentoring skills through managing and coaching team members

ASSUMPTION: The growth opportunities for this role are primarily within the marketing analytics team and across the broader organization. Success in this role may lead to increased responsibilities and leadership opportunities.

🌍 Location & Work Environment

Office Type: Priceline's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 800 Connecticut Avenue, Norwalk, CT 06854, US (Global Headquarters) and Western Express Highway, Mumbai, Maharashtra, IN (Mumbai Office)

Geographic Context:

  • Mumbai is the capital city of Maharashtra and the financial, commercial, and entertainment capital of India
  • The city is known for its vibrant culture, diverse cuisine, and historical landmarks
  • Mumbai offers a mix of urban and suburban living options, with easy access to amenities and services

Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with employees working on-site for two days a week and remotely for the remaining days.

ASSUMPTION: The hybrid work arrangement provides employees with the flexibility to balance their personal and professional lives while maintaining a strong connection to the company and their colleagues.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the senior manager and/or team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Strategic thinking and problem-solving abilities
  • Communication and presentation skills
  • Cultural fit and alignment with Priceline's values

Application Tips:

  • Highlight relevant experience with meta-search channels and data analysis
  • Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
  • Prepare examples of your work, such as data analysis reports or presentations, to showcase your skills

ATS Keywords: Marketing Analytics, Meta-Search, Data Analysis, Strategic Planning, Stakeholder Management, A/B Testing, Customer Success, Online Travel Industry

ASSUMPTION: The interview process for this role will focus on assessing the candidate's data analysis, strategic thinking, and communication skills, as well as their cultural fit with Priceline's values.

πŸ› οΈ Tools & Technologies

  • R or Python
  • SQL, BigQuery, Oracle
  • Tableau, Excel

ASSUMPTION: The required tools and technologies for this role are primarily data analysis and visualization tools. Familiarity with these tools is essential for success in this position.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Data-driven decision making
  • Collaboration and teamwork
  • Innovation and continuous improvement
  • Accountability and trust

Work Style:

  • Strategic and data-driven
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and action-oriented

Self-Assessment Questions:

  • How do you ensure that your data analysis and insights drive meaningful business impact?
  • Can you provide an example of a time when you had to manage a difficult stakeholder relationship, and how did you approach it?
  • How do you stay organized and focused when working on multiple projects simultaneously?

ASSUMPTION: Priceline values candidates who are customer-centric, data-driven, collaborative, and adaptable. Successful candidates will demonstrate a strong alignment with these values and a willingness to embrace Priceline's work style.

⚠️ Potential Challenges

  • Managing multiple stakeholders with varying priorities and expectations
  • Keeping up with the fast-paced and ever-changing online travel industry
  • Balancing the need for strategic planning with the need for quick decision-making and execution
  • Ensuring data privacy and security in accordance with relevant regulations and best practices

ASSUMPTION: The potential challenges for this role are primarily related to stakeholder management, industry dynamics, and data privacy. Successful candidates will demonstrate strong communication, adaptability, and a commitment to ethical data practices.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Analyst role, but with increased strategic responsibility and stakeholder management
  • Unlike other marketing analytics roles, this position focuses specifically on meta-search channels, requiring specialized knowledge and experience
  • Career progression in this role may lead to senior management positions within the marketing analytics team or other areas of the business

ASSUMPTION: This role is unique in its focus on meta-search channels and the level of strategic responsibility required. Successful candidates will have experience in data analysis, digital marketing, and stakeholder management, with a strong understanding of the online travel industry.

πŸ“ Sample Projects

  • Developing a predictive model to forecast channel performance and optimize resource allocation
  • Conducting a comprehensive analysis of customer behavior across meta-search channels to inform marketing strategies
  • Designing and implementing A/B tests to optimize channel performance and improve customer experience

ASSUMPTION: The sample projects for this role involve data analysis, strategic planning, and A/B testing. Successful candidates will have experience in these areas and be able to demonstrate their ability to drive meaningful business impact through data-driven insights.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing analytics team?
  • How does Priceline support the professional development and growth of its marketing analytics team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Priceline measure the success of its meta-search channel strategies, and what are the key performance indicators (KPIs) for this role?
  • What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: The key questions to ask during the interview focus on team dynamics, professional development, role priorities, performance metrics, and work-life balance. Successful candidates will use these questions to gain a deeper understanding of the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience with meta-search channels, data analysis, and strategic planning
  • Prepare examples of your work, such as data analysis reports or presentations, to showcase your skills
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.