📌 Core Information
🔹 Job Title: Marketing Analytics Senior Analyst
🔹 Company: Expedia Group
🔹 Location: London, UK & Madrid, Spain
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Analytics & Data
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (London & Madrid)
🚀 Job Overview
Key aspects of this role include:
- Driving commercial performance through data-driven insights
- Collaborating with global teams to optimize partner marketing strategies
- Developing scalable dashboards and performance tracking
- Analyzing market trends and campaign effectiveness to improve ROI
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of commercial performance metrics.
📋 Key Responsibilities
✅ Analyze partner marketing performance to uncover trends and campaign effectiveness
✅ Develop and maintain scalable dashboards to track marketing impact
✅ Conduct data-driven analyses to identify opportunities for improving partner marketing strategies and campaign ROI
✅ Synthesize complex data into clear, compelling recommendations for marketing teams and key stakeholders
✅ Collaborate with cross-functional teams to ensure alignment and drive data-informed initiatives
✅ Contribute to broader analytics efforts, leveraging data science and automation to enhance efficiency and optimize partner marketing performance
ASSUMPTION: This role involves working with large datasets and requires proficiency in data analysis tools like SQL and Tableau.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)
Experience: 2+ years of analytical experience in a data-rich commercial environment, such as online travel, e-commerce, or banking
Required Skills:
- Advanced analytical and technical expertise
- Strong commercial acumen and understanding of revenue drivers
- Excellent communication skills, with the ability to simplify and present complex data insights to both technical and non-technical audiences
- Solid grasp of statistical methods and their application to real-world commercial challenges
- Proven ability to work with large datasets using tools like SQL, R, or similar languages
- Proficiency in data visualization tools such as Tableau, with a talent for crafting clear and impactful dashboards
Preferred Skills:
- Experience with marketing campaign performance analysis
- Familiarity with online travel, e-commerce, or banking industries
- Knowledge of revenue management or trading performance analysis
ASSUMPTION: Candidates with a strong background in data analysis and a passion for solving complex business challenges will excel in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Estimated based on market rates for similar roles in London and Madrid)
Benefits:
- Travel perks
- Generous time-off
- Parental leave
- Career development resources
Working Hours: Full-time, typically 40 hours per week, with flexibility for the right candidate
ASSUMPTION: Salary range is estimated based on market rates for similar roles in London and Madrid. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Online travel and technology
Company Size: 10,001+ employees (Global), Medium-sized team in London and Madrid
Founded: 1996 (Expedia Group), 2001 (Expedia UK)
Company Description:
- Expedia Group is a global travel technology company that powers travel for everyone, everywhere
- Expedia Group brands include Expedia, Hotels.com, Vrbo, and more, serving millions of travelers worldwide
- Expedia Group's mission is to power global travel for everyone, everywhere, making it seamless, accessible, and memorable
Company Specialties:
- Technology
- Travel
- E-commerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: www.expediagroup.com
ASSUMPTION: Expedia Group is a well-established company in the online travel industry, with a strong focus on technology and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Senior Manager, Analytics within the Private Label Solutions (PLS) team
Work Arrangement: Hybrid, with a requirement to be in-office at least 3 days a week
Growth Opportunities:
- Potential to take on more responsibilities and advance within the PLS Analytics team
- Opportunities to collaborate with global teams and gain exposure to various levels of internal and external stakeholders
- Chance to innovate and create something new in one of the fastest-growing divisions in Expedia Group
ASSUMPTION: This role offers opportunities for career growth and development within the Expedia Group organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in central London and Madrid
Office Location(s): 407 St John Street, London, EC1V 4RW, UK & 65 Rue de la Victoire, Paris, IdF 75009, FR
Geographic Context:
- London: Vibrant, multicultural city with a thriving tech industry
- Madrid: Dynamic, cosmopolitan city with a strong focus on technology and innovation
Work Schedule: Full-time, typically 40 hours per week, with flexibility for the right candidate
ASSUMPTION: Both London and Madrid offer exciting opportunities for personal and professional growth, with vibrant tech industries and diverse cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Phone/Video screen to assess cultural fit and basic qualifications
- Technical assessment to evaluate data analysis and visualization skills
- On-site or video interview with the hiring manager and team members to discuss the role and company culture
Key Assessment Areas:
- Data analysis and visualization skills
- Problem-solving abilities and commercial acumen
- Communication and presentation skills
- Cultural fit and alignment with Expedia Group values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on data analysis and commercial impact
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Expedia Group's culture
- Prepare for the technical assessment by practicing data analysis and visualization exercises using tools like SQL and Tableau
ATS Keywords: Marketing Analytics, Senior Analyst, Partner Marketing, Revenue Optimization, Data-Driven Decision Making, Commercial Performance, SQL, Tableau, Data Visualization, Market Trends, Campaign Effectiveness
ASSUMPTION: The application process for this role is likely to involve a technical assessment and multiple interviews to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- SQL
- R
- Tableau
- Excel
- Power BI
ASSUMPTION: Proficiency in SQL and Tableau is required for this role, with additional tools and technologies potentially used based on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- We are customer-obsessed
- We value diversity and inclusion
- We are one global team
- We embrace change, act with urgency, and take risks
- We innovate for the long run
Work Style:
- Collaborative and data-driven
- Fast-paced and dynamic
- Global and diverse
- Focused on delivering exceptional customer experiences
Self-Assessment Questions:
- How do you approach analyzing large datasets to uncover trends and insights?
- Can you provide an example of a time when you optimized marketing campaign performance using data-driven strategies?
- How do you ensure your work aligns with Expedia Group's values, particularly "We are customer-obsessed" and "We value diversity and inclusion"?
ASSUMPTION: Candidates who demonstrate a strong fit with Expedia Group's values and a collaborative, data-driven work style will excel in this role.
⚠️ Potential Challenges
- Working with large, complex datasets may require significant time and effort to clean and prepare for analysis
- Collaborating with global teams may involve working across different time zones and managing cultural differences
- Keeping up with the fast-paced nature of the online travel industry may require continuous learning and adaptation
- Balancing the need for data-driven decision-making with the need for quick, agile action may present challenges
ASSUMPTION: These challenges can be mitigated by strong communication, effective time management, and a proactive, collaborative approach.
📈 Similar Roles Comparison
- Compared to other marketing analytics roles, this position places a stronger emphasis on partner marketing and revenue optimization
- Within Expedia Group, this role is similar to other senior analyst positions but may offer more exposure to global teams and external stakeholders
- Career progression may involve moving into a more senior role within the PLS Analytics team or transitioning into a commercial or product management position
ASSUMPTION: This role offers unique opportunities for growth and development within the Expedia Group organization.
📝 Sample Projects
- Analyzing partner marketing performance to identify trends and optimize campaign ROI
- Developing and maintaining scalable dashboards to track marketing impact and facilitate data-driven decision-making
- Conducting market trend analysis to inform strategic planning and improve commercial performance
ASSUMPTION: These sample projects reflect the core responsibilities of the Marketing Analytics Senior Analyst role and provide insight into the types of tasks and initiatives the successful candidate can expect to undertake.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PLS Analytics team currently, and how can this role help address them?
- How does this role collaborate with other teams within PLS and across Expedia Group?
- What opportunities are there for professional development and growth within this role and the PLS Analytics team?
- How does Expedia Group support work-life balance for employees in this role?
- What are the key priorities for the first 30, 60, and 90 days in this role?
ASSUMPTION: Asking these questions demonstrates a proactive, engaged approach to understanding the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and achievements in data analysis and commercial impact
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Expedia Group's culture
- Prepare for the technical assessment by practicing data analysis and visualization exercises using tools like SQL and Tableau
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
