📌 Core Information
🔹 Job Title: Marketing Analytics Senior Manager
🔹 Company: Bright Horizons
🔹 Location: Newton, Massachusetts (Remote)
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Enterprise Marketing department in evaluating marketing channel performance and driving growth across multiple lines of business.
- Leading detailed weekly reviews of overall pipeline health and identifying trends or changes that could impact growth potential or acquisition funnel efficiency.
- Managing reporting processes, building automated dashboards, and coaching the analytics team and other marketing staff.
- Partnering with digital product managers to identify user friction and lead conversion rate optimization (CRO).
- Embracing company values and HEART principles, and modeling leadership and teamwork.
ASSUMPTION: This role requires a strong background in digital marketing analytics, with a focus on Google Analytics and Google Tag Manager. The ideal candidate will have experience working with remote teams across the US, UK, and India during EST business hours.
📋 Key Responsibilities
✅ Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis.
✅ Lead detailed weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency.
✅ Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner.
✅ Lead ad-hoc analysis and consolidate findings into actionable insights.
✅ Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities.
✅ Coach the analytics team and other marketing staff on how to interpret data or self-serve using the data provided.
✅ In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses).
✅ Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO).
✅ Lead rigorous A/B testing and analysis.
✅ Develop attribution models to measure performance across many channels.
✅ Embrace company values and HEART principles. Model leadership and teamwork.
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing, Analytics, or related field
Experience: 5 years Marketing Analytics experience, with 3 years of experience with Google Analytics
Required Skills:
- Expertise in Google Analytics and Google Tag Manager
- Experience with Google Big Query and Google Search Console
- Proven success driving business impact through analysis in a corporate environment
- Proven success in managing complex multi-channel reporting and consumer funnel
- Strong communication and stakeholder management skills
Preferred Skills:
- Masters Degree
- Experience with BI tools and data visualization (Looker, Tableau, Qlik, or similar)
- Experience with behavioral analytics tools (FullStory, HotJar, or similar)
- Experience evaluating advertising and email channel performance
ASSUMPTION: While a Master's Degree is preferred, a Bachelor's Degree with relevant experience may be considered. The ideal candidate will have a strong background in digital marketing analytics and be able to demonstrate success in driving business impact through data-driven insights.
💰 Compensation & Benefits
Salary Range: $120,000 - $133,000 annually
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
- 9 paid holidays annually
- 40 hours of sick time per year
- 120 hours of vacation time per year
- 5% bonus
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Senior Manager role. Actual compensation offers may vary based on factors such as experience, education, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bright Horizons operates in the Education Administration Programs industry, providing high-quality education and child care services around the world.
Company Size: Bright Horizons has 10,001+ employees, making it a large enterprise with a significant global presence.
Founded: 1986, with over 35 years of experience in the education and care industry.
Company Description:
- Bright Horizons offers a range of services, including child care and early education, back-up care, and workplace education, supporting families and employers around the world.
- The company partners with over 1,000 top employers to provide proven solutions that support employees, advance careers, and maximize performance.
- Bright Horizons is committed to creating a positive work environment that supports the growth and development of its employees.
Company Specialties:
- Child Care and Early Education
- Back-Up Child Care
- Back-Up Adult/Elder Care
- Educational Advising
- Tuition Assistance
- College Coaching
- Workforce Consulting
- Employee and Employer Benefits
- Pet Care
Company Website: http://www.brighthorizons.com
ASSUMPTION: Bright Horizons is a well-established company with a strong reputation in the education and care industry. The company's size and global presence provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of expertise and experience in marketing analytics.
Reporting Structure: The Marketing Analytics Senior Manager reports directly to the Senior Director, Marketing Analytics.
Work Arrangement: This is a remote position available in the United States, with flexible hours and the ability to work remotely.
Growth Opportunities:
- Bright Horizons offers opportunities for career growth and development within the marketing department and across the organization.
- The company's large size and global presence provide opportunities for advancement and exposure to diverse business areas.
- Bright Horizons is committed to supporting the professional development of its employees through training and mentorship programs.
ASSUMPTION: The Marketing Analytics Senior Manager role offers opportunities for career growth and development within the marketing department and across the organization. The ideal candidate will be proactive in seeking out opportunities for professional development and growth.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Newton, Massachusetts (Remote)
Geographic Context:
- Newton, Massachusetts is a suburban city located approximately 7 miles west of Boston, offering a mix of urban and suburban living.
- The area has a diverse range of housing options, cultural attractions, and recreational opportunities.
- Newton is well-connected by public transportation, with easy access to Boston and other nearby communities.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement provides flexibility and the ability to balance work and personal responsibilities. The ideal candidate will be self-motivated, organized, and able to manage their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the senior director
- Background check and offer extension
Key Assessment Areas:
- Technical skills in marketing analytics, with a focus on Google Analytics and Google Tag Manager
- Problem-solving and analytical skills
- Communication and stakeholder management skills
- Leadership and teamwork skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
- Be prepared to discuss your approach to marketing analytics, data-driven decision-making, and stakeholder management.
- Showcase your ability to lead a team and drive business impact through data-driven insights.
ATS Keywords: Marketing Analytics, Google Analytics, Google Tag Manager, Data-Driven Marketing, A/B Testing, Conversion Rate Optimization, Attribution Models, Stakeholder Communication, Team Leadership, Agile Methodologies, Marketing Data Hygiene, User Friction Identification
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the marketing department. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- Google Big Query
- Google Search Console
- BI tools and data visualization (Looker, Tableau, Qlik, or similar)
- Behavioral analytics tools (FullStory, HotJar, or similar)
ASSUMPTION: The tools and technologies listed above are subject to change based on the specific needs of the marketing department and the organization. The ideal candidate will be adaptable and able to learn new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and integrity in all that we do.
- Quality: We strive for excellence in all that we do.
- Collaboration: We work together to achieve our goals.
- Accountability: We take responsibility for our actions and their outcomes.
- Innovation: We continuously seek new and better ways to achieve our goals.
Work Style:
- Bright Horizons is committed to creating a positive work environment that supports the growth and development of its employees.
- The company offers a flexible work arrangement, with the ability to work remotely.
- Bright Horizons values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
Self-Assessment Questions:
- Do you align with Bright Horizons' company values, particularly integrity, quality, collaboration, accountability, and innovation?
- Are you comfortable working in a remote environment, with the ability to manage your time effectively and communicate with remote teams?
- Do you have experience leading a team and driving business impact through data-driven insights?
ASSUMPTION: Bright Horizons is committed to creating a positive work environment that supports the growth and development of its employees. The ideal candidate will be a strong cultural fit, with a commitment to the company's values and a willingness to collaborate and innovate.
⚠️ Potential Challenges
- The Marketing Analytics Senior Manager role requires a high degree of expertise and experience in marketing analytics, with a focus on Google Analytics and Google Tag Manager.
- The role may involve working with remote teams across the US, UK, and India, requiring strong communication and collaboration skills.
- The Marketing Analytics Senior Manager may need to manage competing priorities and balance multiple projects simultaneously.
- The role may require occasional travel for meetings and conferences.
ASSUMPTION: The Marketing Analytics Senior Manager role presents unique challenges and opportunities for growth and development. The ideal candidate will be adaptable, proactive, and able to manage their time effectively in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager role, with a focus on driving business impact through data-driven insights and leading a team of analysts.
- Unlike other marketing analytics roles, this position requires a strong background in Google Analytics and Google Tag Manager, with a focus on evaluating marketing channel performance and driving growth across multiple lines of business.
- This role offers opportunities for career growth and development within the marketing department and across the organization, with a focus on driving business impact and innovation.
ASSUMPTION: The Marketing Analytics Senior Manager role is unique in its focus on driving business impact through data-driven insights and leading a team of analysts. The ideal candidate will have a strong background in marketing analytics and be able to demonstrate success in driving business impact in a corporate environment.
📝 Sample Projects
- Developing an attribution model to measure performance across multiple marketing channels and driving growth across multiple lines of business.
- Leading a team of analysts to evaluate marketing channel performance and identify opportunities for optimization and growth.
- Partnering with digital product managers to identify user friction and lead conversion rate optimization (CRO) efforts.
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Marketing Analytics Senior Manager may be involved in. The specific projects and initiatives will vary based on the needs of the marketing department and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships within the marketing department?
- How does the marketing department collaborate with other departments, such as product and IT, to drive business impact and innovation?
- What are the key priorities for the Marketing Analytics Senior Manager role in the first 90 days?
- How does Bright Horizons support the professional development and growth of its employees?
- What are the key challenges and opportunities facing the marketing department and the organization in the coming year?
ASSUMPTION: The key questions listed above are intended to provide a sense of the types of questions the ideal candidate may want to ask during the interview process. The specific questions will vary based on the individual's unique background, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching Bright Horizons and the Marketing Analytics Senior Manager role, and be ready to discuss your approach to marketing analytics, data-driven decision-making, and stakeholder management.
- If selected for an on-site or virtual interview, be prepared to discuss your leadership and teamwork skills, as well as your cultural fit with the company.
- Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
