Marketing Analytics Specialist

📌 Core Information

🔹 Job Title: Marketing Analytics Specialist

🔹 Company: Zelis

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Analyzing and visualizing data from various sources to deliver actionable insights
• Ensuring data quality and implementing data governance best practices
• Building and maintaining reports and dashboards to monitor key marketing metrics
• Applying advanced data analysis techniques to support marketing goals
• Innovating and recommending new data sources, tools, and technologies to enhance analytics capabilities

ASSUMPTION: This role requires a strong analytical mindset and experience in marketing analytics or data science to succeed. The ideal candidate will be comfortable working with data from various sources and have a proven track record of driving marketing decisions through data-driven insights.

📋 Key Responsibilities

✅ Collaborate with the marketing team to deliver actionable insights by analyzing and visualizing data from CRM systems, social media platforms, and third-party sources

✅ Proactively improve data quality by identifying gaps, cleansing datasets, and implementing data governance best practices

✅ Build and maintain reports and dashboards to monitor key marketing metrics

✅ Use statistical analysis and predictive modeling techniques to analyze marketing data and develop customer segmentation strategies, propensity models, and other analytics solutions

✅ Recommend new data sources, tools, and technologies to enhance analytics capabilities

ASSUMPTION: This role requires a high degree of independence and self-motivation, as the Marketing Analytics Specialist will often work on projects with minimal supervision.

🎯 Required Qualifications

Education: Master’s degree in an analytics-oriented field (e.g., computer science, statistics, marketing analytics, business analytics)

Experience: 5+ years in a marketing analytics or data science role, with a focus on using data to drive marketing decisions

Required Skills:

• Advanced SQL skills
• Proficiency with Python, R, or other programming languages for data analysis
• Experience with data visualization tools such as Tableau or Power BI
• Familiarity with Hubspot, Salesforce, and LinkedIn Campaign Manager
• Strong analytical mindset with keen attention to detail
• Excellent communication skills, with the ability to effectively communicate data findings to both technical and non-technical stakeholders
• Proactive and resourceful self-starter

Preferred Skills:

• Experience with additional marketing tools such as LinkedIn Sales Navigator, ZoomInfo, or similar data sources
• Knowledge of statistical methods and predictive modeling techniques

ASSUMPTION: Candidates with experience in the healthcare industry or healthcare-specific marketing analytics may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a Marketing Analytics Specialist with 5-10 years of experience in Hyderabad)

Benefits:

• Hybrid Work Flexibility
• Comprehensive Healthcare Benefits
• Financial Wellness Programs
• Cultural Celebrations

Working Hours: 40 hours per week, with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Analytics Specialist with the required experience level in Hyderabad. Actual compensation may vary based on factors such as individual qualifications, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Services, specifically focused on healthcare financial experience modernization

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 2006, with a rich history of innovation and expertise in the healthcare industry

Company Description:

• Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers
• The platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs, and self-insured employers, and millions of healthcare providers and consumers in the U.S.
• Zelis India plays a crucial role in this mission by supporting various initiatives that enhance the healthcare financial experience, contributing to the development and implementation of innovative solutions, and maintaining high standards of service delivery

Company Specialties:

• Healthcare payments
• Payment integrity
• Payment accuracy
• Healthcare bill review
• Electronic payments
• Network optimization
• Provider network modeling
• Healthcare navigation
• Healthcare access

Company Website: https://www.zelis.com

ASSUMPTION: Zelis is committed to fostering a collaborative work culture, leadership development, and global exposure, creating a dynamic environment for professional growth. The company also offers comprehensive healthcare benefits, financial wellness programs, and cultural celebrations to promote a holistic workplace experience.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the Marketing Analytics team and the broader organization

Reporting Structure: This role reports directly to the Marketing Analytics Manager and works closely with various teams, including marketing, sales, and product

Work Arrangement: Hybrid, with a combination of on-site and remote work options available

Growth Opportunities:

• Advancement within the Marketing Analytics team, such as a Senior Marketing Analytics Specialist or Marketing Analytics Manager role
• Expansion into other areas of the business, such as product management, data science, or marketing leadership
• Global exposure and opportunities to work with cross-functional teams across different regions

ASSUMPTION: The Marketing Analytics Specialist role is a critical function within the organization, and successful candidates will have ample opportunities to grow and develop their skills while making a significant impact on the business.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of on-site and remote work options available

Office Location(s): Lumbini Avenue, A Block, Floor 19, Aurobindo Galaxy, Hyderabad, Telangana 500085, IN

Geographic Context:

• Hyderabad is the capital city of Telangana, a state in southern India
• The city is known for its historical sites, cultural attractions, and thriving technology industry
• Hyderabad offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM IST, with flexible hours and remote work options available

ASSUMPTION: Hyderabad provides a vibrant and dynamic work environment, with a diverse cultural scene and ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Marketing Analytics Manager
• On-site or virtual final round with the hiring manager and other team members

Key Assessment Areas:

• Technical skills and experience in marketing analytics or data science
• Analytical mindset and problem-solving abilities
• Communication skills and the ability to effectively present data findings
• Cultural fit and alignment with Zelis' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with data analysis, statistical methods, and data visualization tools
• Demonstrate your understanding of the healthcare industry and Zelis' mission and values
• Showcase your ability to work independently and drive data projects and initiatives

ATS Keywords: Marketing Analytics, Data Analysis, Statistical Methods, Data Visualization, SQL, Python, R, Tableau, Power BI, CRM, Hubspot, Salesforce, LinkedIn Campaign Manager, Communication Skills, Self-Starter

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, analytical mindset, and cultural fit. Successful candidates will be able to demonstrate their ability to work independently and drive data projects and initiatives.

🛠️ Tools & Technologies

• SQL
• Python
• R
• Tableau
• Power BI
• Hubspot
• Salesforce
• LinkedIn Campaign Manager
• Additional marketing tools such as LinkedIn Sales Navigator, ZoomInfo, or similar data sources (preferred)

ASSUMPTION: The Marketing Analytics Specialist will be expected to have proficiency in SQL, Python, R, and data visualization tools such as Tableau or Power BI. Experience with additional marketing tools and technologies may be preferred but is not required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Accountability
• Customer Focus

Work Style:

• Data-driven and analytical
• Proactive and resourceful
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of using data to drive marketing decisions?
• Are you comfortable working independently and driving data projects and initiatives?
• Do you thrive in a collaborative and data-driven work environment?
• Are you committed to maintaining high standards of data quality and integrity?

ASSUMPTION: Successful candidates for the Marketing Analytics Specialist role will be able to demonstrate a strong alignment with Zelis' values and work style, with a proven track record of using data to drive marketing decisions and a commitment to maintaining high standards of data quality and integrity.

⚠️ Potential Challenges

• Working with large and complex datasets, requiring strong data management and analysis skills
• Keeping up with the latest trends and best practices in marketing analytics and data science
• Balancing the need for data-driven decision-making with the need for timely and efficient execution
• Navigating a large and diverse organization, with multiple stakeholders and competing priorities

ASSUMPTION: The Marketing Analytics Specialist role presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges and make a significant impact on the business.

📈 Similar Roles Comparison

• Compared to other marketing analytics roles, this position places a greater emphasis on data visualization and reporting, with a focus on driving actionable insights through compelling data presentations and reports
• In the broader context of the healthcare industry, this role requires a strong understanding of healthcare-specific marketing analytics and the ability to work with healthcare-specific data sources
• Career progression in this role may involve expanding into other areas of the business, such as product management, data science, or marketing leadership

ASSUMPTION: The Marketing Analytics Specialist role is a unique and specialized function within the organization, with a focus on driving actionable insights through data-driven decision-making and collaboration with various teams.

📝 Sample Projects

• Developing a customer segmentation strategy based on historical data and predictive modeling techniques
• Analyzing campaign performance data to optimize marketing spend and improve ROI
• Building and maintaining dashboards to monitor key marketing metrics and facilitate data-driven decision-making

ASSUMPTION: The Marketing Analytics Specialist will be expected to work on a variety of projects, with a focus on driving actionable insights through data-driven decision-making and collaboration with various teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Marketing Analytics Specialist in this role?
• How does this role collaborate with other teams, such as marketing, sales, and product?
• What are the most pressing challenges facing the Marketing Analytics team, and how can this role help address them?
• How does Zelis support the professional development and growth of its Marketing Analytics team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The Marketing Analytics Specialist role is a critical function within the organization, and successful candidates will be able to ask insightful questions about the role, the team, and the company to demonstrate their interest and commitment to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your data analysis, statistical methods, and data visualization skills
• Research Zelis and the healthcare industry to demonstrate your understanding of the company and its mission
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.