Marketing Analytics Specialist

📌 Core Information

🔹 Job Title: Marketing Analytics Specialist

🔹 Company: Trimble Inc.

🔹 Location: Chennai, Tamil Nādu, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing the technical foundation and analytics framework for Marketing and Publishing initiatives.
• Collaborating with cross-functional teams to optimize processes and align data strategies with business goals.
• Conducting in-depth analysis of user acquisition campaigns to identify trends, patterns, and opportunities for optimization.
• Mentoring junior analysts and fostering a culture of data-driven decision-making.
• Staying informed about industry trends and emerging technologies in marketing analytics and user acquisition.

ASSUMPTION: This role requires a strong analytical mindset, proficiency in data analysis tools, and excellent communication skills to succeed.

📋 Key Responsibilities

✅ Define, develop, and implement the technical foundation and analytics framework for Marketing and Publishing initiatives, including stakeholder collaboration, process optimization, and data strategy alignment.

✅ Collaborate with cross-functional teams to define data requirements, objectives, and KPIs for user acquisition campaigns, app store strategies, or broader publishing strategies.

✅ Collaborate with the Marketing Operations team to create and implement data collection strategies for capturing key marketing data from various sources.

✅ Develop and maintain data models and dashboards to organize and visualize marketing data, providing actionable insights to stakeholders.

✅ Conduct in-depth analysis of user acquisition campaigns, including cohort analysis, attribution modeling, and A/B testing, to identify trends, patterns, and opportunities for optimization.

✅ Provide guidance, mentorship, and training to junior analysts, fostering a culture of data-driven decision-making and continuous improvement.

✅ Stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, incorporating new techniques and tools as appropriate.

ASSUMPTION: The role may require occasional overtime to meet project deadlines or support critical business initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Mathematics, or a related field.

Experience: 2-3 years of proven experience in marketing analytics, with a focus on customer acquisition in B2B and B2C industries.

Required Skills:

• Proficient in developing visually compelling and insightful dashboards and scorecards within Domo to track key marketing performance indicators (KPIs).
• Ability to translate complex marketing data into easily understandable and actionable insights through data visualization best practices.
• Skilled in customizing Domo cards and dashboards to meet specific stakeholder needs and reporting requirements.
• Familiarity with data governance and ensuring data accuracy and consistency within Domo dashboards.
• Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms.
• High proficiency in statistical analysis, including designing A/B tests and analyzing performance to assess marketing campaign effectiveness.
• High proficiency in data visualization tools like Domo, Salesforce, or Looker, demonstrating the capability to craft engaging and insightful dashboards and reports.
• Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization.
• Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment.
• Proven experience in mentoring and guiding analysts.

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, HubSpot).
• Familiarity with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Knowledge of the software industry and its trends.

ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics Individual Qualification, Domo Certified Professional) may be given preference.

💰 Compensation & Benefits

Salary Range: INR 800,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location. Trimble Inc. may offer a different range.)

Benefits:

• Health insurance and retirement plans.
• Employee stock purchase plan.
• Paid time off (vacation, sick leave, holidays).
• Employee assistance program.
• Training and development opportunities.

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM IST, with a one-hour lunch break). Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and Trimble Inc.'s internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Trimble Inc. operates in the software and technology industry, focusing on advanced positioning solutions that maximize productivity and enhance profitability for its customers.

Company Size: Trimble Inc. has 1,179 employees globally, making it a mid-sized company. This size allows for a more agile and entrepreneurial work environment while still offering the resources and stability of a larger organization.

Founded: Trimble Inc. was founded in 1979, with a history of exceptional growth and a strategic focus on being the best in its industry.

Company Description:

• Trimble is a leading provider of advanced positioning solutions that maximize productivity and enhance profitability for its customers.
• The company offers a wide range of products and services, including GPS technology, software, and hardware solutions for various industries such as agriculture, construction, geospatial, and transportation.
• Trimble is committed to fostering a culture of innovation, continuous improvement, and customer success.

Company Specialties:

• Advanced positioning solutions.
• GPS technology.
• Software and hardware solutions for various industries.
• Customer success and support.

Company Website: www.trimble.com

ASSUMPTION: Trimble Inc. values innovation, collaboration, and customer focus, which are reflected in its company culture and approach to business.

📊 Role Analysis

Career Level: This role is at the intermediate level within the marketing analytics career path. It requires a solid foundation in marketing analytics and data analysis, as well as the ability to collaborate effectively with cross-functional teams.

Reporting Structure: The Marketing Analytics Specialist reports directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site position, requiring the candidate to work from Trimble Inc.'s Chennai office. However, the company may offer flexible work arrangements based on business needs and employee performance.

Growth Opportunities:

• Advancement to a senior or management role within the marketing analytics team.
• Expansion into related fields, such as marketing technology, data science, or business intelligence.
• Opportunities to work on high-impact projects and contribute to the company's strategic initiatives.

ASSUMPTION: Trimble Inc. values internal promotions and provides opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Trimble Inc.'s Chennai office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Heisinger Straße 12, Kempten, 87437, DE

Geographic Context:

• Chennai is the capital city of the Indian state of Tamil Nadu and is known for its rich cultural heritage, historical landmarks, and vibrant food scene.
• The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than in other major Indian cities.
• Chennai has a tropical savanna climate, with hot and humid weather throughout the year, and is prone to heavy rainfall during the monsoon season.

Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM IST, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines or support critical business initiatives.

ASSUMPTION: Trimble Inc. encourages a healthy work-life balance and provides employees with the resources and support they need to succeed in their roles.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Trimble Inc. careers portal.
• Phone or video screening with the HR department to assess cultural fit and basic qualifications.
• Technical interview with the Marketing Manager or a senior member of the marketing analytics team to evaluate data analysis and visualization skills.
• Final interview with the Marketing Director or another senior leader to discuss the candidate's fit for the role and the organization's long-term goals.

Key Assessment Areas:

• Data analysis and visualization skills.
• Problem-solving abilities and strategic thinking.
• Communication and collaboration skills.
• Cultural fit and alignment with Trimble Inc.'s values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills.
• Include specific examples of your data analysis and visualization work, such as dashboards or reports you've created in the past.
• Prepare for behavioral interview questions that focus on your problem-solving abilities, communication skills, and cultural fit.
• Research Trimble Inc.'s products, services, and industry to demonstrate your enthusiasm for the role and the company.

ATS Keywords: Marketing Analytics, Data Visualization, Domo, SQL, Python, R, Statistical Analysis, A/B Testing, User Acquisition, Digital Marketing, Collaboration, Project Management, Data Governance, Mentoring, Cohort Analysis, Attribution Modeling

ASSUMPTION: Trimble Inc. uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Domo: A cloud-based data visualization platform used to create and share interactive dashboards and reports.
• SQL: A standard language for managing and manipulating relational databases.
• Python: A popular programming language used for data analysis, machine learning, and automation.
• R: A programming language designed for statistical computing and graphics.
• Marketing automation platforms (e.g., Marketo, HubSpot).
• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics).

ASSUMPTION: Trimble Inc. may provide training and resources to help employees develop their skills and proficiency with the tools and technologies used in the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Trimble Inc. values creativity, continuous learning, and a commitment to staying at the forefront of its industry.
• Customer Success: The company prioritizes customer satisfaction and strives to deliver solutions that meet the unique needs of its clients.
• Collaboration: Trimble Inc. fosters a culture of teamwork, open communication, and mutual respect among its employees.

Work Style:

• Data-driven: Trimble Inc. makes decisions based on data and analytics, and values employees who can translate complex data into actionable insights.
• Agile: The company embraces change and adapts quickly to new challenges and opportunities in the market.
• Customer-focused: Trimble Inc. prioritizes the needs and preferences of its customers and strives to deliver exceptional customer experiences.

Self-Assessment Questions:

• How do you approach translating complex marketing data into easily understandable and actionable insights through data visualization best practices?
• Can you provide an example of a time when you identified trends, patterns, or anomalies in marketing data through visual exploration, and how you used that information to drive business decisions?
• How do you stay informed about industry trends, best practices, and emerging technologies in marketing analytics and user acquisition, and how do you incorporate new techniques and tools into your work?

ASSUMPTION: Trimble Inc. values employees who are proactive, curious, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines or support critical business initiatives.
• Trimble Inc. operates in a dynamic and fast-paced industry, which can present unique challenges and opportunities for growth and development.
• The role may require collaboration with remote teams or stakeholders, which can present communication and time zone challenges.
• The Chennai office may be subject to power outages or other infrastructure-related disruptions during the monsoon season.

ASSUMPTION: Trimble Inc. provides resources and support to help employees overcome these challenges and succeed in their roles.

📈 Similar Roles Comparison

• Marketing Analytics Specialist vs. Marketing Data Analyst: Both roles focus on data analysis and visualization, but the Marketing Analytics Specialist role may have a broader scope and require more strategic thinking and collaboration with cross-functional teams.
• Marketing Analytics Specialist vs. Business Intelligence Analyst: Both roles involve data analysis and visualization, but the Marketing Analytics Specialist role is more focused on marketing-specific data and trends, while the Business Intelligence Analyst role may be more focused on overall business performance and strategy.
• Marketing Analytics Specialist vs. Marketing Manager: The Marketing Manager role is more focused on strategic planning, campaign execution, and team leadership, while the Marketing Analytics Specialist role is more focused on data analysis, visualization, and driving data-driven decision-making.

ASSUMPTION: The Marketing Analytics Specialist role is a unique and specialized position that requires a specific set of skills and experiences to succeed.

📝 Sample Projects

• Developing a comprehensive dashboard to track key marketing performance indicators (KPIs) for a major user acquisition campaign, including cohort analysis, attribution modeling, and A/B testing results.
• Conducting a competitive analysis of digital marketing channels and strategies to identify opportunities for optimization and cost savings.
• Creating a predictive model to forecast user lifetime value (LTV) based on historical data and customer behavior patterns.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Marketing Analytics Specialist may be involved in, but the specific projects and responsibilities may vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how the Marketing Analytics Specialist role fits into that structure?
• How does Trimble Inc. support the professional development and growth of its marketing analytics team members?
• Can you provide an example of a time when the company successfully leveraged data-driven insights to optimize a marketing campaign or improve overall business performance?
• How does Trimble Inc. approach collaboration and knowledge sharing between its marketing analytics team and other departments within the organization?
• What are the key priorities and goals for the Marketing Analytics Specialist role in the first 90 days, and how will my success in this role be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Trimble Inc. careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing analytics experience and skills, including specific examples of your data analysis and visualization work.
• Prepare for phone or video screening with the HR department to assess cultural fit and basic qualifications.
• Research Trimble Inc.'s products, services, and industry to demonstrate your enthusiasm for the role and the company.
• Follow up with the HR department or the hiring manager within one week of submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.