📌 Core Information
🔹 Job Title: Marketing Analytics Specialist
🔹 Company: Wilder Institute/Calgary Zoo
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: Regular Full-Time
🔹 Category: Non-profit Organizations
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging analytical skills to drive marketing strategies and business operations
- Managing e-commerce projects, particularly on the Tessitura platform
- Collaborating cross-functionally to integrate systems and optimize processes
- Creating data visualizations and reports to communicate insights
ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to effectively work with diverse teams and stakeholders.
📋 Key Responsibilities
✅ Analyze transactional, visitor, and marketing data to inform business and marketing strategies
✅ Develop forecasts for attendance and revenue using industry, environmental, and organizational data
✅ Assess marketing campaign performance and website analytics to evaluate effectiveness and ROI
✅ Oversee the setup, configuration, and optimization of ticket types, events, and pricing on the Tessitura platform
✅ Monitor e-commerce performance, identifying opportunities for system and sales improvements
✅ Manage e-commerce technology projects from requirements gathering to implementation, testing, and optimization
✅ Collaborate with teams to develop accessible visualizations that aid in data-driven decision-making
ASSUMPTION: This role may require occasional work on evenings and weekends to support events or projects.
🎯 Required Qualifications
Education: College Diploma in Data Analytics, Marketing, Statistics, Quantitative Economics, Mathematics, Economics, or other relevant fields is required. A bachelor’s degree in a relevant field is preferred.
Experience: Minimum of 7 years of experience in roles involving data analysis, marketing research, or business systems.
Required Skills:
- Proven track record of managing e-commerce systems and technology projects (experience with Tessitura preferred)
- Functional understanding of digital platforms, analytics tools, and metrics
- Proficiency with spreadsheets, databases, reporting tools, and data visualization platforms
- Strong analytical mindset with the ability to identify trends and deliver actionable insights
- Experience in statistical modeling, forecasting, and ROI analysis
- Exceptional communication and collaboration skills to liaise with diverse teams and stakeholders
- Ability to manage multiple projects with competing deadlines and priorities
- Detail-oriented, with a commitment to high-quality output
Preferred Skills:
- Experience in the non-profit sector
- Familiarity with wildlife conservation or related fields
ASSUMPTION: Candidates with experience in the non-profit sector or wildlife conservation may have a better understanding of the organization's mission and values.
💰 Compensation & Benefits
Salary Range: The salary range for this position is CAD 70,000 - CAD 90,000 per year, based on industry standards for similar roles in Calgary. This estimate is inclusive of the employer matching RRSP program.
Benefits:
- Competitive compensation, vacation and flex days entitlement
- Flexible benefits plan, including a health spending account
- Employer matching RRSP program
- Discounts on food, beverage, and merchandise
- Participation in the Staff Pass Benefit plan
Working Hours: This role is primarily office-based with long periods working at a computer. Some lifting, evenings, and weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wilder Institute/Calgary Zoo is a non-profit organization focused on wildlife conservation, community conservation, conservation research, and wildlife reintroduction & translocation.
Company Size: The company has 201-500 employees, providing a mid-sized work environment with opportunities for collaboration and growth.
Founded: The Wilder Institute was founded in 2021, making it a relatively new organization with a strong focus on innovation and impact.
Company Description:
- The Wilder Institute is a global authority on wildlife conservation, reintroducing threatened species to the wild and empowering communities to conserve their own natural resources to positively impact both nature and communities.
- The Calgary Zoo is a beloved community institution that has been connecting people with wildlife and conservation efforts for over 50 years.
- The organization seeks to lead a global movement of action-takers inspired to restore balance between wildlife and human life.
Company Specialties:
- Wildlife conservation
- Community conservation
- Conservation research
- Wildlife reintroduction & translocation
Company Website: http://wilderinstitute.org
ASSUMPTION: Working at the Wilder Institute/Calgary Zoo offers the unique opportunity to contribute to wildlife conservation efforts while utilizing analytical skills to drive organizational impact.
📊 Role Analysis
Career Level: This role is at the mid-career level, offering opportunities for growth and advancement within the organization.
Reporting Structure: The Marketing Analytics Specialist will report directly to the Director of Marketing and Communications and collaborate with various teams, including Marketing, Business Operations, Finance, and Development.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work when necessary.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing department
- Opportunities to work on special projects and initiatives that align with the organization's mission
- Chance to develop expertise in wildlife conservation and related fields
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and impactful organization.
🌍 Location & Work Environment
Office Type: The Wilder Institute/Calgary Zoo has a single office location in Calgary, Alberta, Canada.
Office Location(s): 1300 Zoo Road NE, Calgary, Alberta T2E 7V6, CA
Geographic Context:
- Calgary is the largest city in Alberta, with a population of over 1.2 million people
- The city offers a diverse range of cultural, recreational, and entertainment opportunities
- Calgary has a humid continental climate, with warm, dry summers and cold, snowy winters
Work Schedule: The standard workweek is Monday to Friday, with some flexibility for occasional evening or weekend work as needed.
ASSUMPTION: Working at the Wilder Institute/Calgary Zoo may involve exposure to various outdoor conditions, as the organization operates an outdoor facility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen
- In-person or virtual interview with the hiring manager and team members
- Final interview with the Director of Marketing and Communications
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and collaboration skills
- Understanding of and alignment with the organization's mission and values
- Cultural fit and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the organization's mission and values in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit
ATS Keywords: Data analysis, marketing research, e-commerce systems, project management, reporting, visualization, statistical modeling, forecasting, ROI analysis, collaboration, communication, detail-oriented, analytical mindset, digital platforms, analytics tools, spreadsheets, databases
ASSUMPTION: Applicants should emphasize their relevant experience and skills in their application materials and be prepared to discuss their alignment with the organization's mission and values during the interview process.
🛠️ Tools & Technologies
- Tessitura (e-commerce platform)
- Spreadsheets (e.g., Microsoft Excel, Google Sheets)
- Databases (e.g., SQL, MySQL)
- Reporting tools (e.g., Tableau, Power BI)
- Data visualization platforms (e.g., Looker, Domo)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Candidates should have experience with relevant tools and technologies, with a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Drive impact
- Nurture connection
- Cultivate hope
- Be bold
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong commitment to wildlife conservation and the organization's mission?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you have a detail-oriented and analytical mindset, with a focus on high-quality output?
ASSUMPTION: Applicants should assess their alignment with the organization's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Working with legacy systems and data structures
- Balancing multiple projects with competing deadlines and priorities
- Occasional exposure to outdoor conditions and wildlife
- Working with a diverse range of stakeholders, including team members, volunteers, and donors
ASSUMPTION: Applicants should be aware of these potential challenges and consider how their skills and experiences equip them to overcome these obstacles.
📈 Similar Roles Comparison
- This role is unique in its focus on wildlife conservation and community engagement within the non-profit sector
- Compared to similar roles in the for-profit sector, this position offers the opportunity to work on mission-driven initiatives with a direct impact on wildlife and communities
- Career progression may involve moving into more senior roles within the Marketing department or exploring opportunities in related fields, such as conservation research or community engagement
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and personal values.
📝 Sample Projects
- Analyzing visitor data to optimize pricing and ticketing strategies
- Developing predictive models to forecast attendance and revenue based on environmental and organizational factors
- Evaluating the effectiveness of marketing campaigns and website analytics to inform future strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and the impact this role can have on the organization's mission and goals.
❓ Key Questions to Ask During Interview
- How does this role support the organization's mission and conservation efforts?
- What are the biggest challenges facing the Marketing department, and how can this role address them?
- How does the organization foster a culture of collaboration and innovation?
- What opportunities are there for professional growth and development within the Marketing department?
- How does the organization support work-life balance for its employees?
ASSUMPTION: These questions demonstrate the applicant's interest in the organization's mission, values, and culture, as well as their commitment to driving impact in the role.
📌 Next Steps for Applicants
To apply for this position:
- Watch this video about the conservation work being done at the Wilder Institute/Calgary Zoo. (https://www.youtube.com/watch?v=8J1VH1MBXm0)
- Submit your resume and cover letter via the online application system.
- Fill in the Application questions:
- If hired, when would you be available to start?
- What are your salary expectations for the role?
- Please list the systems/software you have used to perform data analytics.
- What is your experience in marketing and customer-based data analytics?
- Prepare for a phone or video screen, followed by in-person or virtual interviews with the hiring manager and team members, and a final interview with the Director of Marketing and Communications.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
