Marketing Analytics - Sr Analyst

📌 Core Information

🔹 Job Title: Marketing Analytics - Sr Analyst

🔹 Company: Kimberly-Clark

🔹 Location: Pune Kharadi Hub, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Managing large-scale analytics projects across KCUS brands
• Developing and delivering reporting and analytics solutions
• Data analysis, management, and visualization
• Collaborating with cross-functional teams and stakeholders

ASSUMPTION: This role requires a high level of technical proficiency and strong project management skills to manage complex analytics projects and deliver insights-driven business intelligence.

📋 Key Responsibilities

✅ Project management of large-scale analytics work, including Marketing Mix Modeling, across a team of KCUS business analysts

✅ Develop and deliver reporting and analytics solutions using tools like Power BI, Power Platforms, and SharePoint

✅ Retrieve, query, and append data from internal databases and external data sources

✅ Create, design, build, and modify KPI reports, scorecards, and dashboards

✅ Monitor databases, identify, analyze, and solve problems, and translate findings into recommendations and presentations

✅ Participate as a consultant on special project assignments as requested by management

ASSUMPTION: This role involves a mix of technical tasks, project management, and stakeholder communication, requiring strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's Degree (B.S.) in statistics, math, computer science, finance, or a related quantitative field. MBA degree with a concentration on a related field is a plus.

Experience: Minimum of 6-8 years of experience in global services with at least 2 years in performance reporting. Experience in Business Analytics with a focus on Marketing Analytics is a plus.

Required Skills:

• Advanced experience with Microsoft Excel and Power BI tools
• Experience with automating analytical processes
• Experience in report analysis and development using business intelligence tools
• Strong attention to detail

Preferred Skills:

• Experience in a matrix organization
• Innovative capabilities and strategic thinking
• Exceptional analytical skills and business acumen
• Strong project management skills

ASSUMPTION: The required skills for this role are highly technical and specialized, with a strong emphasis on data analysis, visualization, and project management.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Flexible work arrangements (Flex That Works)
• Health, dental, and vision insurance
• Retirement savings plan
• Employee assistance program

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Pune area. Benefits may vary based on the employee's location and role.

📌 Applicant Insights

🔍 Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing personal care and health care products.

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size allows for diverse career opportunities and extensive resources for employee development.

Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry.

Company Description:

• Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands, including Huggies, Kleenex, Kotex, and Depend.
• The company focuses on sustainability, inclusion, wellbeing, and career development, providing a performance-driven culture fueled by authentic caring.
• Kimberly-Clark offers flexible work arrangements, allowing employees to balance their personal and professional lives.

Company Specialties:

• Personal care products
• Health care products
• Sustainability initiatives
• Brand management

Company Website: Kimberly-Clark

ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development. The company's focus on sustainability and employee wellbeing creates a positive work environment.

📊 Role Analysis

Career Level: This role is at the senior analyst level, requiring a high degree of technical expertise and experience in marketing analytics.

Reporting Structure: The role reports to the GBS Global Data, Analytics, and Reporting team and works closely with the KCUS Marketing Analytics Capabilities team.

Work Arrangement: This role offers a hybrid work arrangement, with employees spending 2-3 days in the office and the rest of the week working remotely.

Growth Opportunities:

• Advancement to a management or leadership role within the analytics team
• Expansion into other areas of the business, such as marketing or product management
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the analytics team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Kimberly-Clark's Pune office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Pune Kharadi Hub, India

Geographic Context:

• Pune is a major city in the Indian state of Maharashtra, known for its educational institutions, IT industry, and manufacturing sector.
• The Kharadi Hub is a prominent business district in Pune, home to many multinational corporations.
• The office is easily accessible by public transportation and offers ample parking facilities.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week)

ASSUMPTION: Kimberly-Clark's Pune office provides a modern, collaborative work environment that supports productivity and teamwork. The hybrid work arrangement offers employees the flexibility to balance their personal and professional lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Technical skills and expertise in marketing analytics
• Project management capabilities
• Problem-solving and analytical skills
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in marketing analytics and project management
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork

ATS Keywords: Marketing Analytics, Senior Analyst, Project Management, Data Analysis, Business Intelligence, KPI, Reporting, Dashboard, Power BI, Power Platforms, SharePoint, Stakeholder Communication, Problem-Solving

ASSUMPTION: Kimberly-Clark's interview process focuses on assessing candidates' technical skills, problem-solving capabilities, and cultural fit. Applicants should emphasize their relevant experience and prepare for behavioral and situational interview questions.

🛠️ Tools & Technologies

• Microsoft Excel
• Power BI
• Power Platforms
• SharePoint
• Business intelligence tools (e.g., Tableau)

ASSUMPTION: This role requires proficiency in Microsoft Excel and Power BI, as well as experience with other business intelligence tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Focus on the Consumer
• Win Together
• Invent and Simplify

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Innovative and strategic

Self-Assessment Questions:

• How have you demonstrated integrity in a previous role?
• Can you provide an example of a time when you focused on the consumer to drive business results?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Kimberly-Clark values a performance-driven culture fueled by authentic caring. Candidates should assess their fit with the company's values and work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing complex analytics projects with tight deadlines and multiple stakeholders
• Keeping up with the latest trends and tools in marketing analytics and business intelligence
• Balancing the demands of a hybrid work arrangement, with both on-site and remote work requirements
• Adapting to a matrix organization structure, with multiple reporting lines and cross-functional collaboration

ASSUMPTION: This role presents several challenges, including managing complex projects, staying current with industry trends, balancing work arrangements, and navigating a matrix organization. Successful candidates will possess strong project management, analytical, and communication skills to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from other marketing analytics positions in its focus on managing large-scale analytics projects and collaborating with cross-functional teams
• Industry-specific context: Kimberly-Clark's global presence and iconic brands offer unique opportunities for career growth and impact
• Career path comparison: This role provides a clear path for advancement within the analytics team or exploration of other areas of the business

ASSUMPTION: This role offers unique opportunities for career growth and impact within Kimberly-Clark's global organization. Candidates should consider their fit with the company's culture, values, and work style when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive marketing mix modeling analysis to optimize marketing spend across KCUS brands
• Creating a user-friendly dashboard to track and visualize KPIs and other key performance indicators for GBS performance
• Analyzing customer data to identify trends and insights that inform marketing strategy and product development

ASSUMPTION: These sample projects illustrate the technical and analytical skills required for this role, as well as the need for strong project management and stakeholder communication capabilities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the GBS Global Data, Analytics, and Reporting team?
• How does this role collaborate with other teams and departments within Kimberly-Clark?
• What are the most significant challenges facing the marketing analytics function at Kimberly-Clark, and how can this role address them?
• How does Kimberly-Clark support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions help candidates assess their fit with the role, team, and company culture, as well as understand the challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
• Research Kimberly-Clark's company culture, values, and work style to demonstrate your fit during the interview
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.