Marketing and Brand Specialist

📌 Core Information

🔹 Job Title: Marketing and Brand Specialist

🔹 Company: IMC

🔹 Location: Sydney, Australia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating recruitment targets into compelling marketing campaigns
• Collaborating with recruiters to expand candidate pipelines
• Creating marketing materials for campus recruitment initiatives
• Managing photography and film shoots for employer branding content
• Developing captivating storytelling content for IMC's employer brand
• Overseeing the full lifecycle of branded merchandise
• Collaborating with global marketing teams on international initiatives
• Proactively exploring new marketing opportunities

ASSUMPTION: This role requires a high level of adaptability and strong project management skills to juggle multiple tasks and campaigns simultaneously. Excellent communication skills are crucial for collaborating with various teams and stakeholders.

📋 Key Responsibilities

✅ Translate recruitment targets and business requirements into compelling marketing campaigns to attract and engage top-tier candidates

✅ Collaborate closely with recruiters to expand candidate pipelines and generate quality leads through online and onsite activations, and nurture those leads through to application

✅ Create and deliver marketing materials for campus recruitment initiatives, including content, brochures, booths, giveaways, and other relevant collateral

✅ Build and maintain a strong talent pool through targeted direct email marketing campaigns

✅ Manage photography and film shoots by coordinating vendor selection, sourcing engaging employee stories, and reviewing scripts and storyboards

✅ Develop captivating storytelling content that effectively highlights IMC’s culture and employer brand

✅ Oversee the full lifecycle of branded merchandise—from concept and design through production—ensuring all deliverables meet quality standards and brand guidelines

✅ Collaborate with global marketing teams on international initiatives, including external partnerships and participation in events such as gaming and chess competitions, trading challenges, and hackathons

✅ Proactively explore new marketing opportunities and contribute to broader recruitment and brand initiatives across the business

ASSUMPTION: This role involves a mix of creative and project management tasks, requiring strong organizational skills and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree – preferably in marketing or related

Experience: 5+ years of experience in marketing with a sharp eye for detail, capable of delivering impactful employer branding projects

Required Skills:

• Strong communication and creative production skills
• Experience building out CRM journeys, including mapping the candidate lifecycle and identifying key engagement opportunities
• Exposure to managing events – online, offline, internal, and external
• Proven ability to create compelling content for social media channels, especially LinkedIn and Instagram
• Hands-on digital marketing experience across community management, CMS, and campaign execution – from either a brand or agency side
• Ability to juggle multiple deadlines and campaigns in a fast-paced, evolving environment
• Skilled at partnering with internal and external stakeholders, managing expectations, and communicating effectively

Preferred Skills:

• Experience in the financial services industry
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the financial services industry or fluency in multiple languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a marketing specialist role with 5-10 years of experience in Sydney, the estimated salary range is AUD 120,000 - 160,000 per year.

Benefits:

• Health insurance
• Retirement savings plan
• Generous vacation policy
• Employee referral bonus
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. IMC is a global trading firm that provides essential liquidity to financial markets.

Company Size: 1,001-5,000 employees. As a mid-sized company, IMC offers a collaborative work environment with opportunities for growth and career advancement.

Founded: 1989. IMC has a rich history and a proven track record in the financial services industry.

Company Description:

• IMC is a global trading firm powered by a cutting-edge research environment and a world-class technology backbone.
• The company has been a stabilizing force in financial markets since 1989, providing essential liquidity upon which market participants depend.
• IMC's talented professionals are united by a collaborative, high-performance culture and a commitment to giving back to communities.

Company Specialties:

• Technology-driven trading
• Market making
• Technology and business operations

Company Website: http://www.imc.com

ASSUMPTION: IMC's focus on technology and innovation sets it apart in the financial services industry, offering unique opportunities for growth and development.

📊 Role Analysis

Career Level: Mid-level marketing specialist role with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with global marketing, recruitment, and HR teams.

Work Arrangement: On-site, full-time position with standard business hours and occasional overtime as needed.

Growth Opportunities:

• Progression to a senior marketing role within the department
• Expansion into other areas of the business, such as technology or business operations
• International assignments or relocation opportunities

ASSUMPTION: IMC's global presence and diverse business lines offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): Infinity Building, Amstelveenseweg 500, Amsterdam, Noord Holland, Netherlands; Level 42, Quay Quarter Tower, 50 Bridge Street, Sydney, NSW 2000, Australia

Geographic Context:

• Sydney, Australia: A vibrant, multicultural city with a strong financial services industry and a high quality of life.
• Amsterdam, Netherlands: A global hub for finance, technology, and innovation with a rich cultural heritage.

Work Schedule: Standard business hours, Monday to Friday, with occasional overtime as needed to meet project deadlines.

ASSUMPTION: IMC's offices in Sydney and Amsterdam offer dynamic, multicultural work environments that foster collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing and branding expertise
• Project management skills
• Communication and collaboration abilities
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your ability to manage multiple projects and deadlines.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research IMC's company culture and values to demonstrate your fit for the organization.

ATS Keywords: Marketing, Branding, Project Management, Communication, Creative Production, Digital Marketing, Event Management, Content Creation, CRM Management, Social Media, Collaboration, Detail Orientation, Adaptability, Lead Generation, Storytelling, Talent Acquisition

ASSUMPTION: IMC's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on marketing and branding expertise and strong project management abilities.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Integrity
• Performance-driven
• Giving back

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a strong attention to detail and a keen eye for creative content?

ASSUMPTION: IMC's company culture values collaboration, innovation, and a performance-driven mindset. Candidates who thrive in fast-paced, dynamic environments and possess strong project management skills will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, evolving work environment
• Collaborating effectively with global teams across different time zones
• Balancing creative and project management responsibilities

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a blend of marketing, recruitment, and project management skills.
• IMC's focus on technology and innovation sets this role apart from more traditional financial services organizations.
• Career progression in this role may lead to senior marketing positions or opportunities in other areas of the business, such as technology or business operations.

ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with opportunities for growth and development within IMC's global organization.

📝 Sample Projects

• Developing and executing a campus recruitment campaign to attract top-tier talent
• Managing a photography and film shoot to capture engaging employee stories for employer branding content
• Overseeing the full lifecycle of branded merchandise, from concept and design through production

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role, requiring strong project management skills and adaptability.

❓ Key Questions to Ask During Interview

• How does this role support IMC's overall business strategy and recruitment efforts?
• What are the key priorities for this role in the first 90 days?
• How does IMC foster collaboration and innovation within its marketing department and the broader organization?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does IMC support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to assess the role's strategic importance, opportunities for growth and development, and the company's commitment to employee well-being and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and branding experience, as well as your ability to manage multiple projects and deadlines.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research IMC's company culture and values to demonstrate your fit for the organization.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.