Marketing and Business Analyst

📌 Core Information

🔹 Job Title: Marketing and Business Analyst

🔹 Company: Vyve Broadband

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Telecommunications

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Analyzing customer lifecycle data to drive growth and retention strategies
• Performing in-depth marketing performance analyses to optimize ROI
• Building and maintaining reports on subscriber trends and churn rates
• Partnering with marketing and sales teams to evaluate promotional effectiveness
• Developing data-driven insights to inform strategic planning and forecasting

ASSUMPTION: This role requires a high level of data analysis skills and a strong understanding of marketing and business principles to succeed.

📋 Key Responsibilities

✅ Analyze customer lifecycle data, including acquisition, conversion, retention, churn, and re-engagement patterns

✅ Perform in-depth marketing performance analyses, including campaign attribution, subscriber cohort behavior, and regional sales funnel performance

✅ Build, manage, and deliver recurring reports on subscriber trends, churn rates, ARPU, promotional response, and package migration

✅ Partner with marketing and sales teams to evaluate the effectiveness of customer promotions, price testing, referral initiatives, and bundling strategies

✅ Develop dashboards and visualizations to communicate KPIs and trends clearly to stakeholders across the organization

✅ Compile and disseminate formatted reports to internal business customers, translating findings into actionable business recommendations

✅ Maintain and reconcile internal databases, data mappings, and report integrity for accuracy and consistency

✅ Customize views and reports using Excel, SQL, and BI tools for various stakeholders

✅ Support A/B testing, customer segmentation models, and predictive churn models to inform targeting strategies

✅ Assist in strategic planning and forecasting by modeling future customer behavior and revenue scenarios

ASSUMPTION: This role may require occasional work during evenings or weekends to meet project deadlines or address urgent business needs.

🎯 Required Qualifications

Education: Bachelor's or Master's Degree in Marketing, Analytics, Business, Finance, or a related field

Experience: 2-5 years of relevant experience in business and marketing analysis, ideally in a fast-paced, data-driven organization

Required Skills:

• Proficient in Excel (including pivot tables, VLOOKUPs, and modeling)
• Proficient in SQL
• Proficient in PowerPoint
• Experience with Tableau, Power BI, or similar BI tools (preferred)
• Experience with data science tools such as Python or R (bonus)

Preferred Skills:

• Background in advertising or marketing analysis
• Experience with subscription-based models, including telecom, Pay TV, or internet services

ASSUMPTION: While not explicitly stated, a strong understanding of statistical analysis and data visualization is likely required for this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Comprehensive benefits package
• A friendly and fun work environment
• Communication and training opportunities
• A culture that encourages innovation and growth

Working Hours: Full-time, typically 40 hours per week, with occasional evenings or weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, focusing on broadband, cable television, and voice services

Company Size: Medium (501-1,000 employees), offering a mix of corporate structure and entrepreneurial spirit

Founded: 2012, with a focus on serving largely non-urban communities in eight states

Company Description:

• Vyve Broadband is an innovative company offering a range of broadband, fiber connectivity, cable television, and voice services for commercial and residential customers
• Founded as a platform to provide the best next-generation services and features available, along with a sector-leading customer experience
• Serves communities in Oklahoma, Texas, Arkansas, Kansas, Louisiana, Tennessee, Georgia, and Wyoming

Company Specialties:

• Broadband and fiber connectivity services
• Cable television services
• Voice services
• Business services, including optical Ethernet, PRI, and hosted voice services

Company Website: VyveBroadband.com

ASSUMPTION: Vyve Broadband is a growing company with a strong focus on innovation and customer experience, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Director of Analysis

Work Arrangement: Fully remote, with occasional evening or weekend work as needed

Growth Opportunities:

• Potential to advance to senior analyst or management roles as the company grows
• Opportunities to work on diverse projects and gain exposure to various aspects of the business
• Chance to contribute to strategic decision-making and have a significant impact on the company's success

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant career growth and development.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Not applicable (fully remote)

Geographic Context:

• Serves largely non-urban communities in eight states, including Oklahoma, Texas, Arkansas, Kansas, Louisiana, Tennessee, Georgia, and Wyoming
• Offers remote work opportunities, allowing employees to live and work from various locations within the United States

Work Schedule: Full-time, typically 40 hours per week, with occasional evenings or weekends as needed

ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Data analysis and visualization skills
• Marketing and business acumen
• Communication and presentation skills
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on data analysis, marketing, and business acumen
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
• Prepare for technical assessments or case studies by brushing up on your data analysis and visualization skills

ATS Keywords: Marketing Analysis, Business Analysis, Data Analysis, Subscriber Churn Analysis, Sales Performance Reporting, Marketing ROI Tracking, Excel, SQL, PowerPoint, Tableau, Power BI, Python, R, Customer Segmentation, A/B Testing, Predictive Modeling

ASSUMPTION: The application process for this role may involve technical assessments or case studies to evaluate the candidate's data analysis and visualization skills.

🛠️ Tools & Technologies

• Excel (including pivot tables, VLOOKUPs, and modeling)
• SQL
• PowerPoint
• Tableau or Power BI (preferred)
• Python or R (bonus)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used daily to analyze data, create reports, and communicate findings to stakeholders.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Innovation and continuous improvement
• Collaboration and teamwork

Work Style:

• Data-driven decision-making
• Results-oriented and proactive
• Strong communication and presentation skills

Self-Assessment Questions:

• Do you have a strong passion for data analysis and a proven track record of driving business insights from data?
• Are you comfortable working in a remote environment and collaborating with team members across different time zones?
• Do you thrive in a fast-paced, dynamic work environment and enjoy working on diverse projects?

ASSUMPTION: Vyve Broadband values candidates who are passionate about data analysis, results-driven, and comfortable working in a remote, dynamic environment.

⚠️ Potential Challenges

• Occasional evening or weekend work may be required to meet project deadlines or address urgent business needs
• The role may involve working with large and complex datasets, requiring strong data analysis and visualization skills
• Successful candidates must be comfortable working in a remote environment and collaborating with team members across different time zones
• The company is growing and evolving, which may present challenges in terms of role definition and priorities

ASSUMPTION: While there may be occasional challenges, the role offers a unique opportunity to work in a dynamic and growing industry, with the potential for significant career growth and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or Business Analyst position, but with a stronger focus on telecom and subscription-based models
• Unlike some other roles in the industry, this position offers a fully remote work arrangement, providing flexibility and convenience
• Career paths in this role may include advancement to senior analyst or management positions as the company grows

ASSUMPTION: While this role shares similarities with other marketing and business analyst positions, it offers unique opportunities and challenges specific to the telecom industry and remote work arrangement.

📝 Sample Projects

• Analyzing customer churn patterns to identify trends and develop targeted retention strategies
• Evaluating the effectiveness of marketing campaigns and promotional offers to optimize ROI
• Developing predictive models to forecast future customer behavior and revenue scenarios

ASSUMPTION: These sample projects illustrate the types of data analysis and business insights required for success in this role, focusing on customer lifecycle data, marketing performance, and strategic planning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of this role, and what are the key performance indicators (KPIs)?
• What is the company's approach to work-life balance, and how does that manifest in a remote work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on data analysis, marketing, and business acumen
• Write a compelling cover letter that demonstrates your understanding of the role and your fit with the company's culture
• Prepare for technical assessments or case studies by brushing up on your data analysis and visualization skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.