📌 Core Information
🔹 Job Title: Marketing and Communications Executive
🔹 Company: McCullough Robertson
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and communication initiatives
- Creating digital and print assets, managing social media, and liaising with internal stakeholders
- Supporting the firm's strategic priorities and centenary celebrations
- Collaborating with a high-performing, national Business Development and Marketing team
ASSUMPTION: This role requires a proactive, creative professional with a genuine interest in supporting the firm's marketing and communications objectives. The ideal candidate will have a foundational understanding of SEO principles and experience with digital tools and CRM systems.
📋 Key Responsibilities
✅ Supporting the development and implementation of firm-wide communications plans
✅ Creating high-quality digital and print assets, ensuring brand alignment and consistent key messaging
✅ Driving the firm’s social media presence, from content creation to campaign execution
✅ Drafting and editing internal and external communications
✅ Acting as a brand ambassador, ensuring consistency across all firm communications in line with our brand guidelines
✅ Recommending innovative strategies to enhance our digital and marketing efforts
✅ Liaising with internal stakeholders across the firm to identify needs and opportunities, and develop relevant strategies
✅ Supporting the maintenance and use of CRM systems to enable targeted communications and client engagement
ASSUMPTION: The role requires strong writing and editing capabilities, excellent attention to detail, outstanding verbal communication and presentation skills, and the ability to handle sensitive and confidential information with professionalism.
🎯 Required Qualifications
Education: Tertiary qualifications in marketing, communications, or a related discipline
Experience: 2-5 years of experience in a similar role or equivalent demonstrated experience
Required Skills:
- Advanced knowledge of the Microsoft suite and Adobe Creative suite
- Experience with CRM systems and the distribution of EDM campaigns
- Excellent attention to detail
- Strong writing and editing capabilities
- Outstanding verbal communication and presentation skills
- Experience engaging with stakeholders across all levels
- Hands-on, collaborative working style
- Flexibility and adaptability in managing competing deadlines
- A mindset for continuous learning and innovation
Preferred Skills:
- Experience with website management or the WordPress platform
- Additional experience with SEO principles
ASSUMPTION: Candidates with equivalent demonstrated experience in a similar role may also be considered.
💰 Compensation & Benefits
Salary Range: AU$70,000 - AU$90,000 per annum (based on experience and industry standards for mid-level marketing roles in Brisbane)
Benefits:
- Dedicated diversity committee with an innovative program focusing on all areas of diversity and inclusion
- Attractive further education program and supportive learning and development opportunities
- Mentoring and sponsorship opportunities as well as coaching and leadership support
- Holistic Health and Wellbeing program including subsidised gym membership and active social and sporting committees
- In-house barista and end-of-trip facilities
Working Hours: Full-time, Monday to Friday, with flexibility for occasional overtime or weekend work as required
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Brisbane. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: McCullough Robertson is a leading independent Australian law firm, specialising in a wide range of legal services for major corporations, financial institutions, governments, and private enterprises.
Company Size: With over 400 staff located in Brisbane, Sydney, and Canberra, McCullough Robertson is a mid-sized firm that offers a supportive work environment with opportunities for growth and development.
Founded: The firm was established in 1926 and has since grown to become one of Australia's most respected law firms.
Company Description:
- McCullough Robertson is committed to building long-term relationships with clients and providing innovative, relevant, and commercial advice
- The firm believes in building relationships through understanding clients' objectives and providing advice for tomorrow, not just for today
- McCullough Robertson is an equal opportunity employer and celebrates diversity, with a focus on creating an inclusive environment for all employees
Company Specialties:
- Government Services
- Employment Relations and Safety
- Food and Agribusiness
- Tourism
- Resources and Renewables
- Technology
- Media and Telecommunications
- Property
- Planning and Finance
- Intellectual Property
- Projects
- Wills and Estate
- Litigation and Dispute Resolution
- Competition law
- International law
- Planning and Environment
- Corporate and Tax
- Mergers and Acquisitions
- Arbitration
- and Insurance and Corporate Risk
Company Website: http://www.mccullough.com.au
ASSUMPTION: McCullough Robertson's focus on long-term client relationships and innovative advice sets it apart from other law firms in the industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Marketing and Communications Executive will report directly to the Head of Business Development and Marketing and work collaboratively with the national Business Development and Marketing team.
Work Arrangement: This is an on-site role based in Brisbane, with occasional flexibility for remote work as required.
Growth Opportunities:
- Progression to a senior marketing role within the firm
- Expanding skills and knowledge through learning and development opportunities
- Contributing to team and firm-wide goals to drive personal and professional growth
ASSUMPTION: This role offers opportunities for career progression and professional development within the firm's national Business Development and Marketing team.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with on-site amenities, including an in-house barista and end-of-trip facilities
Office Location(s): Level 11, 66 Eagle Street, Brisbane, QLD 4000, AU
Geographic Context:
- Brisbane is the capital of Queensland and the third-most populous city in Australia
- The city offers a subtropical climate, with warm winters and hot, humid summers
- Brisbane is known for its vibrant cultural scene, with numerous festivals, events, and attractions throughout the year
Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional overtime or weekend work as required
ASSUMPTION: Brisbane's subtropical climate and vibrant cultural scene make it an attractive location for professionals seeking a work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Face-to-face or video interview with the hiring manager and a panel of team members
- Background check and reference checks
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to engage with stakeholders
- Creativity and innovation in marketing and communications strategies
- Technical skills, including proficiency with digital tools and CRM systems
- Alignment with the company's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Demonstrate your understanding of the firm's strategic priorities and how your skills and experience align with them
- Showcase your creativity and innovation in your application materials
- Prepare examples of your work that demonstrate your skills and accomplishments in marketing and communications
ATS Keywords: Marketing, Communications, Digital Content, Social Media, Writing, Editing, Stakeholder Engagement, CRM Systems, Adobe Creative Suite, Microsoft Suite, SEO Principles, Website Management, Collaboration, Innovation, Attention to Detail, Presentation Skills
ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experience and demonstrate their understanding of the firm's strategic priorities and company culture.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- CRM systems (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Website management tools (e.g., WordPress)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Approachable and down-to-earth
- Collaborative and supportive
- Committed to delivering high-quality work
- Focused on building long-term client relationships
- Inclusive and diverse
Work Style:
- Proactive and creative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on delivering impactful work
- Committed to continuous learning and innovation
Self-Assessment Questions:
- Do you have a genuine interest in supporting the firm's marketing and communications objectives?
- Are you comfortable navigating a range of digital tools and adapting to new technologies with ease?
- Do you have strong writing and editing capabilities, excellent attention to detail, and outstanding verbal communication and presentation skills?
- Are you able to handle sensitive and confidential information with professionalism?
ASSUMPTION: Applicants should assess their alignment with McCullough Robertson's values and work style to ensure a good cultural fit for the role.
⚠️ Potential Challenges
- Managing competing deadlines and priorities in a fast-paced, dynamic environment
- Adapting to changes in the firm's strategic priorities and communications plans
- Building and maintaining strong relationships with internal stakeholders across the firm
- Keeping up with industry trends and best practices in marketing and communications
ASSUMPTION: The ideal candidate will be adaptable, flexible, and comfortable working in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role differs from other marketing and communications roles in its focus on supporting the firm's strategic priorities and centenary celebrations
- McCullough Robertson's mid-sized firm structure offers a supportive work environment with opportunities for growth and development
- Career progression in this role may include advancement to a senior marketing role within the firm or expansion into related fields within the legal industry
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy to increase the firm's online presence and engagement
- Creating a series of targeted email campaigns to promote the firm's services and expertise to existing and potential clients
- Designing and implementing a brand refresh to ensure consistency across all firm communications and digital platforms
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- How does this role support the firm's strategic priorities and centenary celebrations?
- What are the key challenges and opportunities for this role in the coming year?
- How does the firm support the professional development and growth of its marketing and communications team members?
- What is the team structure and dynamic within the national Business Development and Marketing team?
- How does the firm measure the success of its marketing and communications initiatives?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the firm's strategic priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Prepare examples of your work that demonstrate your skills and accomplishments in marketing and communications
- Follow up with Sophie Sims on 07 3914 8462 within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
