Marketing and Communications Lead

📌 Core Information

🔹 Job Title: Marketing and Communications Lead

🔹 Company: Wise Group

🔹 Location: Hamilton, Waikato

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: May 11, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site with hybrid working arrangements

🚀 Job Overview

Key aspects of this role include:

• Driving brand engagement for Wild Bamboo through strategic marketing and storytelling
• Creating engaging content and resources that connect technical expertise with customer needs
• Working across digital channels, events, and more to raise awareness of products/brands and services
• Collaborating with internal and external experts to support customer engagement and improve marketing impact

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on customer-centric content creation and effective communication.

📋 Key Responsibilities

✅ Develop and deliver on marketing strategy to grow Wild Bamboo's brand across Aotearoa's health and social sectors

✅ Create engaging content and resources that connect technical expertise with customer needs

✅ Ensure consistent, positive communication and raise awareness of products/brands and services

✅ Work closely with internal and external experts to support customer engagement and improve marketing impact

✅ Collaborate with the team to deliver high-quality collateral and customer-facing brand and product content

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and cross-functional collaboration to achieve marketing objectives.

🎯 Required Qualifications

Education: Relevant tertiary degree or equivalent industry experience

Experience: At least 5 years' experience in a similar role

Required Skills:

• Proven experience in product marketing of software products and/or services
• Experience working with digital health products or services
• Ability to deeply understand audiences and respond appropriately
• Strong communication and storytelling skills
• Proficient in using relevant social media platforms in a business context

Preferred Skills:

• Experience in the health, disability, or social sectors in Aotearoa
• Fluency in Te Reo Māori

ASSUMPTION: Candidates should have a strong background in marketing and communications, with a focus on software products and digital health. Industry-specific experience is a plus but not required.

💰 Compensation & Benefits

Salary Range: NZ$90,000 - NZ$110,000 per annum (Based on industry standards for mid-senior level marketing roles in Hamilton)

Benefits:

• Flexible or hybrid working models
• 5 weeks annual leave
• 2 paid wellbeing days per year
• Additional employer kiwi saver contribution
• HealthNow payment card
• Subsidised school holiday childcare programmes
• Discounts at Southern Cross health insurance
• Income protection insurance
• Employee discount app

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: The Wise Group operates in New Zealand's mental health and addictions sector, providing a wide range of community-based services and employing over 1,500 staff nationwide.

Company Size: The Wise Group has 1,001-5,000 employees, providing a large and diverse work environment with opportunities for growth and collaboration.

Founded: 1989, with over 30 years of experience in the mental health and social sectors.

Company Description:

• Believes in creating new opportunities for the wellbeing of people, vulnerable populations, organizations, and communities
• Operates in New Zealand's mental health and addictions sector, providing services such as mental health and wellness services, housing services, employment support, professional development, and workforce development
• Has a parent and subsidiary structure, encompassing a family of charitable entities linked by a common dream

Company Specialties:

• Mental health and addictions services
• Supported employment and housing services
• Professional development and training
• Workforce development and research
• Software development for community organizations

Company Website: www.wisegroup.co.nz

ASSUMPTION: The Wise Group's mission and values focus on creating connections to support people in finding and living their dreams, with a strong commitment to the mental health and social sectors.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and development within the organization

Reporting Structure: This role reports directly to the Head of Marketing and Communications at Wild Bamboo

Work Arrangement: Hybrid working arrangements, with a mix of on-site and remote work

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing and communications team
• Opportunities to work on diverse projects and collaborate with various teams across the organization
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing organization, with potential for career progression and professional development.

🌍 Location & Work Environment

Office Type: Modern office space with a collaborative and inclusive work environment

Office Location(s): 293 Grey St, Hamilton, Waikato 3216, NZ

Geographic Context:

• Hamilton is the fourth-largest city in New Zealand, with a population of approximately 160,000 people
• The city is known for its vibrant arts and culture scene, as well as its proximity to natural attractions such as the Waikato River and the Hakarimata Range
• Hamilton has a temperate climate, with warm summers and mild winters

Work Schedule: Monday to Friday, 40 hours per week, with flexible and hybrid working arrangements

ASSUMPTION: Hamilton offers a unique blend of urban and rural living, with a diverse range of cultural and recreational opportunities. The work environment at the Wise Group is collaborative, inclusive, and focused on employee wellbeing.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of team members
• Final interview with the Head of Marketing and Communications
• Reference checks and background screening

Key Assessment Areas:

• Cultural fit and alignment with the Wise Group's mission and values
• Strategic thinking and marketing expertise
• Creative content development and storytelling skills
• Collaboration and communication skills
• Understanding of the health, disability, or social sectors in Aotearoa

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Demonstrate your understanding of the Wise Group's mission and values in your application materials
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the Wise Group and Wild Bamboo to show your enthusiasm for the role and the organization

ATS Keywords: Marketing, Communications, Content Creation, Digital Marketing, Event Management, Aotearoa, Health, Social Sector, Software Products, Customer Engagement

ASSUMPTION: The interview process at the Wise Group is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
• Content management systems (WordPress, Drupal)
• Email marketing platforms (Mailchimp, Campaign Monitor)
• Project management tools (Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing and communications tools, as well as the ability to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Whanaungatanga: Building relationships and connections
• Manaakitanga: Welcoming and caring for people
• Kotahitanga: Working together and collaborating
• Pono: Acting with integrity and honesty

Work Style:

• Collaborative and inclusive team environment
• Focus on employee wellbeing and work-life balance
• Opportunities for professional development and growth
• Flexible and hybrid working arrangements

Self-Assessment Questions:

• How do you embody the Wise Group's values in your work and personal life?
• What attracts you to the Wise Group's mission and the role of Marketing and Communications Lead?
• How do you approach work-life balance, and how would you maintain it in this role?

ASSUMPTION: The Wise Group values a diverse and inclusive work environment, with a strong focus on cultural fit and alignment with the organization's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with diverse stakeholders, including internal teams, external partners, and customers
• Adapting to changes in the marketing landscape and industry trends
• Balancing strategic planning with day-to-day content creation and management
• Navigating the unique challenges of the health, disability, or social sectors in Aotearoa

ASSUMPTION: This role may present challenges related to time management, stakeholder communication, and adaptability to change. Successful candidates will be able to thrive in a dynamic and evolving work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on the health, disability, or social sectors in Aotearoa, requiring a deep understanding of these sectors and their unique challenges
• This role offers the opportunity to work for a non-profit organization with a strong social mission, rather than a for-profit corporation
• Career progression in this role may lead to leadership positions within the marketing and communications team or other areas of the organization

ASSUMPTION: This role offers a unique blend of marketing and communications experience, with a focus on the health, disability, or social sectors in Aotearoa. Candidates should be prepared to work in a dynamic and evolving environment, with opportunities for growth and professional development.

📝 Sample Projects

• Developing a marketing campaign to raise awareness of a new software product for mental health services
• Creating engaging content for a customer-facing website, targeting health and social sector professionals
• Managing an event to showcase Wild Bamboo's software solutions and connect with potential customers

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Marketing and Communications Lead role, requiring a mix of strategic planning, creative content development, and event management skills.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges facing the health and social sectors in Aotearoa, and how can this role address them?
• How does this role collaborate with other teams within the Wise Group and Wild Bamboo?
• What opportunities are there for professional development and growth within the marketing and communications team?
• How does the Wise Group support employees in maintaining work-life balance, especially in a hybrid working environment?
• What are the most rewarding aspects of working in marketing and communications for the health, disability, or social sectors in Aotearoa?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the organization, and the unique challenges and opportunities presented by the Marketing and Communications Lead position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and communications experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research the Wise Group and Wild Bamboo to show your enthusiasm for the role and the organization
• Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.