📌 Core Information
🔹 Job Title: Marketing and Communications Lead (Insurance Tech)
🔹 Company: IRECRUITERS AFRICA
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing an integrated marketing and communications strategy
- Driving customer acquisition and brand engagement through digital and growth marketing
- Managing media relations and crisis communications
- Leading and mentoring a high-performing marketing and communications team
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and creative execution.
📋 Key Responsibilities
✅ Develop and execute an integrated marketing and communications strategy aligned with business objectives
✅ Define KPIs, success metrics, and reporting frameworks to measure marketing and communications impact
✅ Position the company as a thought leader in African Insurtech through compelling storytelling, PR, and strategic partnerships
✅ Oversee performance marketing, including SEO, paid media, email campaigns, and social media, to drive customer acquisition and retention
✅ Optimize website UX, content strategy, and conversion funnels to enhance lead generation and brand engagement
✅ Leverage data analytics to refine campaigns, improve ROI, and identify growth opportunities
✅ Lead media relations, securing coverage in top-tier African and global tech, finance, and business publications
✅ Manage crisis communications and ensure brand reputation is protected and strengthened
✅ Collaborate with product, sales, and executive teams to align messaging and amplify key initiatives
✅ Build, mentor, and lead a high-performing marketing and communications team
✅ Partner with design, product, and growth teams to develop compelling campaigns, content, and go-to-market strategies
✅ Foster a culture of innovation, agility, and creativity within the team
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree a plus)
Experience: 5+ years in marketing, communications, or brand management, with 2+ years in a leadership position
Required Skills:
- Proven success in developing and executing multi-channel marketing strategies
- Strong data-driven mindset with expertise in performance marketing, analytics tools, and CRM platforms
- Exceptional storytelling, writing, and presentation skills
- Experience working with a marketing agency
- Experience managing media relations, influencer partnerships, and PR campaigns in Africa
- Leadership experience with a track record of building and scaling teams
Preferred Skills:
- Experience in fintech, Insurtech, or high-growth startups
- Fluency in additional languages (e.g., French, Portuguese)
ASSUMPTION: Candidates with a strong background in marketing and communications, coupled with leadership experience and a data-driven mindset, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: N600,000 Monthly net + other interesting benefits
Benefits:
- Competitive salary and benefits package
- Opportunity to work in a dynamic and growing Insurtech company
- Chance to lead and mentor a high-performing team
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement
ASSUMPTION: The salary range is based on industry standards for marketing and communications leadership roles in Nigeria.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 2-10 employees (Small company with a close-knit team and agile decision-making)
Founded: 2016 (Established but still growing)
Company Description:
- iRecruiters Africa is a digitally native recruitment and business support firm focused on helping individuals and organizations achieve more through tailored, innovative, and effective HR solutions.
- The company has a rich talent pool of over 10,000 mid- and senior-level professionals and has successfully catered to the needs of many clients in different industries.
- iRecruiters Africa uses a value-driven approach, collaborating with the best minds, using smart tools and technologies, and working with clients as true partners.
Company Specialties:
- Recruitment
- Talent Acquisition
- Executive Search
- Recruitment Marketing
- Headhunting
- Psychometric Assessment
- Job Posting Service
- Talent Profiling
- Resume Database Search
- Talent Advisory
Company Website: irecruitersafrica.com
ASSUMPTION: Working with iRecruiters Africa offers applicants the opportunity to be part of a growing company with a strong focus on innovation and client satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level (Experienced professionals seeking to advance their careers in marketing and communications)
Reporting Structure: This role reports directly to the CEO and works closely with cross-functional teams, including product, sales, and executive teams.
Work Arrangement: Hybrid (On-site and Remote) with a flexible work schedule
Growth Opportunities:
- Potential to grow within the company as it expands its services and client base
- Chance to mentor and develop junior team members
- Opportunity to work on diverse projects and campaigns, gaining exposure to various aspects of marketing and communications
ASSUMPTION: This role offers growth opportunities through team leadership, project diversity, and potential career advancement as the company grows.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and Remote)
Office Location(s): Lagos, Nigeria
Geographic Context:
- Lagos is the commercial hub of Nigeria, offering a vibrant business environment and numerous networking opportunities
- The city is known for its dynamic culture, with a mix of traditional and modern influences
- Lagos has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely
ASSUMPTION: Working in Lagos offers applicants the chance to be part of a bustling business environment with a rich cultural scene and a warm climate year-round.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Background and reference checks
- Job offer
Key Assessment Areas:
- Strategic thinking and planning
- Data-driven decision-making
- Communication and presentation skills
- Leadership and team-building abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past marketing and communications campaigns, demonstrating your ability to develop and execute strategies
- Be ready to discuss your approach to data analysis and how you've used it to inform marketing decisions
- Demonstrate your understanding of the African Insurtech market and how you can contribute to the company's growth
ATS Keywords: Marketing strategy, communications, brand management, digital marketing, growth marketing, PR, crisis communications, team leadership, Insurtech, African market
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven mindset, and relevant marketing and communications experience during the interview process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and communications tools is expected, but specific software proficiency can be taught.
👔 Cultural Fit Considerations
Company Values:
- Value-driven approach
- Collaboration and partnership
- Innovation and continuous improvement
Work Style:
- Agile and adaptable
- Data-driven and results-oriented
- Collaborative and team-focused
Self-Assessment Questions:
- Do you thrive in a dynamic, growing environment where priorities may shift quickly?
- Are you comfortable working with data to inform marketing strategies and measure performance?
- Can you effectively collaborate with cross-functional teams to achieve common goals?
ASSUMPTION: Applicants who are adaptable, data-driven, and collaborative will find iRecruiters Africa's culture a good fit.
⚠️ Potential Challenges
- Managing a team in a hybrid work environment, balancing on-site and remote collaboration
- Adapting to a fast-paced, growing company with evolving priorities
- Working in a competitive Insurtech market, requiring constant innovation and differentiation
- Managing media relations and crisis communications in a dynamic African market
ASSUMPTION: These challenges present opportunities for growth and learning, requiring a versatile and adaptable candidate.
📈 Similar Roles Comparison
- Compared to traditional marketing and communications roles, this position places a stronger emphasis on data-driven decision-making and digital marketing
- In the African Insurtech market, this role requires a deep understanding of the local context and cultural nuances
- Career progression may involve moving into a more senior leadership role or specializing in a specific aspect of marketing and communications
ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the African Insurtech market.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new insurance product in Nigeria
- Managing media relations and securing coverage in top-tier African and global tech, finance, and business publications
- Conducting a comprehensive audit of the company's digital presence and developing a strategy to improve website UX, SEO, and conversion rates
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and team leadership aspects of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth plans for the next 1-2 years, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing and communications team members?
- Can you provide examples of successful marketing and communications campaigns the company has executed in the past, and what made them successful?
- How does the company approach crisis communications, and what role would I play in managing such situations?
- What is the company's approach to work-life balance, and how does that manifest in a hybrid work arrangement?
ASSUMPTION: These questions help applicants understand the company's growth plans, team dynamics, and work environment better.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past marketing and communications campaigns, demonstrating your ability to develop and execute strategies
- Be ready to discuss your approach to data analysis and how you've used it to inform marketing decisions
- Demonstrate your understanding of the African Insurtech market and how you can contribute to the company's growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
