Marketing and Communications Manager

📌 Core Information

🔹 Job Title: Marketing and Communications Manager

🔹 Company: International Baccalaureate (IB)

🔹 Location: Remote (based in India)

🔹 Job Type: Full-time, 1-year Fixed Term

🔹 Category: Marketing & Communications

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote work required, based in India

🚀 Job Overview

Key aspects of this role include:

• Developing and publishing high-quality content across various channels
• Managing social media platforms for audience engagement and growth
• Overseeing email marketing campaigns and marketing outreach activities
• Collaborating with internal teams and partners to align marketing strategies
• Ensuring compliance with corporate policies and project systems

ASSUMPTION: This role requires a high level of creativity, strong writing skills, and experience in designing visual assets. The ideal candidate will be able to work independently and thrive in a dynamic environment.

📋 Key Responsibilities

✅ Content creation and writing: Develop, review, and publish high-quality content across various channels, including social media, emails, blogs, websites, newsletters, and event collaterals. Provide writing, editing, and proofreading support for team members. Design or co-design visual assets that complement written content. Ensure all content meets safeguarding, privacy, and ethical standards. Regularly update and revise website content to ensure accuracy and relevance. Stay updated on emerging digital marketing trends, platform updates, and tools, and recommend innovative strategies to enhance communication efforts.

✅ Social media management: Oversee and manage Generation Global’s social media platforms (X, Instagram, WhatsApp groups) for audience engagement, platform growth, and advocacy. Develop monthly editorial social media calendars, incorporating themes, creating content, drafting post copies, and collaborating with external designers on creatives. Analyse social media performance metrics (KPIs) to assess campaign effectiveness and refine strategies. Create quarterly and annual social media performance reports. Design and implement innovative social media campaigns and calls to action to increase site traffic, generate leads, boost brand visibility, and showcase programme impact. Plan, execute, and manage paid ad campaigns on social media platforms like X and Instagram, focusing on objectives such as increasing reach, driving website traffic, and enhancing audience engagement. Respond promptly to comments and interactions, ensuring consistent engagement with followers. Propose creative, engaging content aligned with the programme’s vision and objectives.

✅ Email marketing and newsletters: Develop and execute email marketing campaigns using tools like Mailchimp, including segmentation, automation, and performance analysis. Manage and grow the email subscriber list while ensuring GDPR compliance and best practices for audience engagement.

✅ Marketing: Plan, execute, and manage marketing outreach activities and events to enhance Generation Global’s visibility, including webinars, conferences, teacher and school networking opportunities, awards programme, and promotional/referral initiatives. Track key events and conferences in the ed-tech sector to identify speaking and participation opportunities for the team. Conduct keyword research and implement SEO best practices to drive website traffic and improve search rankings.

✅ Compliance and Additional Responsibilities: Ensure compliance with corporate policies, project systems and processes, including those related to safeguarding, security and legal matters. Collaborate with internal teams (e.g., partnerships, technology, education & quality) to align marketing strategies with organisational goals and projects. Maintain dashboards and documentation for transparency and knowledge sharing within the team. Collaborate with partners on joint campaigns, developing content packs, calendars, and communication plans. Undertake any other responsibilities that further contribute to Generation Global’s business plans, as required.

ASSUMPTION: The role requires a strong understanding of marketing and communications strategies, as well as the ability to manage multiple projects simultaneously and meet deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or relevant field, or equivalent practical experience.

Experience: At least 5 years in marketing/strategic communications/ social media marketing; education sector experience preferable.

Required Skills:

• Proven ability to create visual assets for use across web, email, and social media platforms
• Proficiency in managing platforms like Instagram, X, and others, including running paid ad campaigns and engaging with online communities
• Knowledge of email marketing platforms like Mailchimp to design, execute, and track email campaigns
• Familiarity with with Adobe Creative Cloud suite and/or similar tools (e.g. Canva, Figma)
• Evidence of producing impactful and compelling marketing and communication material to a range of external audiences
• Ability to create, write, edit, and proofread engaging and high-quality content for diverse audiences and platforms
• Experience coordinating with partners, vendors, and collaborators to align on objectives and deliverables
• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize effectively
• Proactive, self-motivated individual with a passion for achieving social impact
• Ability to analyse performance metrics using tools like Google Analytics, social media insights, and dashboards to refine strategies
• Ability to collaborate within teams and problem solve creatively
• Fluency in English is essential and another language, is desirable
• Experience working with remote teams appreciated
• Good research, writing, and oral communication skills
• Proficiency in all Microsoft Office applications
• Ability to travel globally as part of the role
• Do not mind taking on a 1-year contract

ASSUMPTION: The ideal candidate will have a strong background in marketing and communications, with a proven track record of creating engaging content and managing social media platforms. They should also be comfortable working remotely and collaborating with diverse teams.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 15,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Remote work opportunity
• Global travel opportunities
• Competitive salary and benefits package
• Opportunity to make a meaningful difference on a global scale

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate global time zones and events.

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: The International Baccalaureate (IB) is a non-profit educational foundation that offers four highly regarded educational programmes to schools worldwide. The IB aims to develop inquiring, knowledgeable, and caring young people who help to create a better and more peaceful world through intercultural understanding and respect.

Company Size: The IB is a mid-sized organization with a global presence. This means that applicants can expect a structured yet dynamic work environment with opportunities for growth and collaboration.

Founded: The IB was founded in 1968, making it an established and respected organization in the education sector.

Company Description:

• The IB offers a continuum of international education for students aged 3 to 19, with a focus on developing global citizens who can thrive in a rapidly changing world.
• The IB works with schools, governments, and international organizations to develop and deliver programmes that promote intercultural understanding and respect, while encouraging students to become active, compassionate, and lifelong learners.
• The IB is committed to building a working environment that values respect, diversity, and compassion, and welcomes applications from all suitably qualified applicants.

Company Specialties:

• International education programmes
• Global citizenship education
• Intercultural understanding and respect
• Collaboration with schools, governments, and international organizations

Company Website: www.ibo.org

ASSUMPTION: The IB is a well-established organization with a strong reputation in the education sector. Applicants can expect a supportive and collaborative work environment that values diversity and inclusion.

📊 Role Analysis

Career Level: The Marketing and Communications Manager role is a mid-level position that reports directly to the Head of Marketing and Communications. This role is responsible for developing and implementing marketing and communications strategies to enhance the visibility and impact of Generation Global, the IB’s global citizenship education programme.

Reporting Structure: The Marketing and Communications Manager will report directly to the Head of Marketing and Communications and will collaborate with internal teams, including partnerships, technology, education & quality, and external partners to align marketing strategies with organisational goals and projects.

Work Arrangement: This role is offered as a full-time, 1-year fixed-term contract with the opportunity for remote work. The ideal candidate will be based in India and comfortable working in a remote setting with global team members.

Growth Opportunities:

• As the Marketing and Communications Manager, you will have the opportunity to grow and develop your skills in a dynamic and global environment. This role offers the chance to work on high-impact projects and collaborate with diverse teams to achieve ambitious goals.
• The IB values internal mobility and offers opportunities for career progression within the organization.
• Applicants with strong performance and a desire to grow may have the opportunity to take on additional responsibilities or move into leadership roles.

ASSUMPTION: The Marketing and Communications Manager role offers a unique opportunity to work on high-impact projects and collaborate with diverse teams to achieve ambitious goals. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Remote work is required for this role, with the ideal candidate based in India. Occasional travel may be required to attend global events and meetings.

Office Location(s): The IB has offices in various locations worldwide, including Geneva, The Hague, and London. However, this role does not require regular on-site presence.

Geographic Context:

• India is the second-most populous country in the world, with a diverse range of cultures, languages, and traditions.
• The Indian education sector is dynamic and growing, with a strong focus on international education and global citizenship.
• Working remotely from India offers the opportunity to engage with a wide range of stakeholders and contribute to the growth and impact of Generation Global in the region.

Work Schedule: The Marketing and Communications Manager will be expected to work full-time, with flexible hours to accommodate global time zones and events. Occasional evenings and weekends may be required to support international events and campaigns.

ASSUMPTION: The remote work arrangement for this role offers the opportunity to work flexibly and collaborate with global teams. However, it also requires strong self-motivation, time management, and communication skills to succeed in a remote setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the IB’s careers portal
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• Video interview with the hiring manager and/or team members to discuss role-specific requirements and assess skills and experience
• Final decision and offer extension

Key Assessment Areas:

• Creativity and innovation in content development and design
• Strategic thinking and planning in social media management and marketing outreach
• Strong writing, editing, and proofreading skills
• Ability to work independently and manage multiple projects simultaneously
• Collaboration and communication skills, both written and verbal
• Alignment with the IB’s mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous work, such as marketing campaigns, social media content, or visual designs
• Be prepared to discuss your approach to content creation, social media management, and marketing strategies during the interview
• Research the IB and Generation Global to demonstrate your understanding of the organization and its programmes

ATS Keywords: Marketing, Communications, Social Media, Content Creation, Email Marketing, Visual Design, SEO, Analytics, Project Management, Collaboration, Writing, Editing, Proofreading, Digital Marketing, Creative Thinking, Research, Global Citizenship Education, Education Sector, Remote Work

ASSUMPTION: The IB’s recruitment process is designed to assess candidates’ skills, experience, and cultural fit for the role. Applicants can expect a thorough and comprehensive interview process that focuses on role-specific requirements and organizational alignment.

🛠️ Tools & Technologies

• Adobe Creative Cloud suite (Photoshop, Illustrator, Premiere Pro)
• Canva or similar design tools
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (Mailchimp, Constant Contact, Campaign Monitor)
• SEO tools (Google Analytics, SEMrush, Ahrefs)
• Project management tools (Asana, Trello, Microsoft Project)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The Marketing and Communications Manager will be expected to have proficiency in a range of tools and technologies relevant to the role. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We encourage creativity, experimentation, and continuous learning to drive progress and impact
• Collaboration: We foster a culture of teamwork, mutual respect, and open communication to achieve our shared goals
• Integrity: We uphold the highest ethical standards in all our actions and decisions, demonstrating transparency, accountability, and fairness
• Global Mindset: We embrace diversity, inclusion, and intercultural understanding to create a more interconnected and equitable world

Work Style:

• Dynamic and fast-paced, with a focus on achieving ambitious goals and driving impact
• Collaborative and team-oriented, with a strong emphasis on open communication and mutual support
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities as needed
• Global and interculturally aware, with a deep appreciation for the diversity of perspectives and experiences that enrich our organization

Self-Assessment Questions:

• How do your personal values align with the IB’s organizational values, particularly in the context of global citizenship education?
• How comfortable are you working in a remote and global team environment, and what strategies do you use to build and maintain effective working relationships with colleagues from diverse cultural backgrounds?
• Describe your preferred work style, and how do you adapt to different team dynamics and project requirements?

ASSUMPTION: The IB values cultural fit and alignment with its organizational values and mission. Applicants should be prepared to discuss their personal values, work style preferences, and approaches to intercultural collaboration during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, often with tight turnaround times
• Working in a dynamic and fast-paced environment, with shifting priorities and changing stakeholder needs
• Balancing the demands of global marketing and communications campaigns with regional and local priorities
• Ensuring consistent and high-quality content across diverse platforms and audiences, while adhering to brand guidelines and standards
• Managing a remote team and collaborating with global partners, often across different time zones and cultural contexts

ASSUMPTION: The Marketing and Communications Manager role presents a unique set of challenges and opportunities for the ideal candidate. Success in this role requires strong project management skills, adaptability, and a global mindset.

📈 Similar Roles Comparison

• Compared to related roles in marketing and communications, this position places a strong emphasis on content creation, social media management, and global collaboration. It also offers the opportunity to work on high-impact projects and contribute to the growth and impact of a global education initiative.
• In the context of the education sector, this role requires a deep understanding of international education, global citizenship, and the unique challenges and opportunities presented by working in a diverse and global environment.
• Career-wise, this role offers the chance to gain valuable experience in global marketing and communications, with potential opportunities for growth and progression within the organization.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations. They should also be prepared to discuss their understanding of the education sector and global citizenship education during the interview process.

📝 Sample Projects

• Developing and executing a global social media campaign to raise awareness of Generation Global and its impact on young people’s lives
• Creating a series of engaging and informative blog posts or articles about global citizenship education, featuring interviews with educators, students, and experts in the field
• Designing and implementing a targeted email marketing campaign to drive event attendance and generate leads for Generation Global’s teacher training and networking opportunities

ASSUMPTION: The Marketing and Communications Manager will have the opportunity to work on a wide range of projects that contribute to the growth and impact of Generation Global. Applicants should be prepared to discuss their approach to project management, content creation, and stakeholder engagement during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other departments and global partners?
• How does the IB support the professional development and growth of its employees, particularly in the marketing and communications field?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how do they align with the organization’s overall goals and strategies?
• How does the IB measure the success and impact of its marketing and communications campaigns, and what key performance indicators (KPIs) are most relevant for this role?
• What are the biggest challenges and opportunities facing Generation Global in the next 1-3 years, and how can this role contribute to its continued growth and impact?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization’s priorities and goals. They should also be prepared to discuss their approach to marketing and communications strategies, as well as their alignment with the IB’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content creation, social media management, and marketing strategies
• Prepare examples of your previous work, such as marketing campaigns, social media content, or visual designs, to showcase your skills and accomplishments
• Research the IB and Generation Global to demonstrate your understanding of the organization and its programmes, and prepare thoughtful questions to ask during the interview process
• Follow up with the hiring manager or HR team within one week of your interview to express your interest in the role and reiterate your qualifications and fit for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.