Marketing and Communications Manager (Payer Strategy)

📌 Core Information

🔹 Job Title: Marketing and Communications Manager (Payer Strategy)

🔹 Company: Adventist Health

🔹 Location: Roseville, California

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing site-specific organizational marketing and communication strategies
• Supporting new and existing service lines through marketing and communication plans
• Collaborating with system crisis communication and assisting with media relations
• Creating and deploying strategic messaging to multiple audiences supporting payer strategy initiatives

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills. It also demands excellent communication skills to effectively collaborate with various teams and stakeholders.

📋 Key Responsibilities

✅ Develops and implements marketing and communication strategies for service lines and leadership

✅ Collaborates with system crisis communication and assists with proactive or reactive media relations

✅ Supports new and existing service lines through marketing and communication plans

✅ Creates and deploys strategic messaging to multiple audiences supporting payer strategy initiatives

✅ Oversees internal and external websites and social media in support of the marketing and communication plan

✅ Plans, coordinates, and completes production for organization publications and collateral

✅ Oversees schedule of annual hospital events to ensure adequate, quality promotion and coverage

✅ Develops communication plans and content to support payer strategy initiatives

✅ Performs other job-related duties as assigned

ASSUMPTION: This role requires a high degree of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent combination of education/related experience required. Master's Degree preferred.

Experience: Five years' marketing and communications experience preferred. One year's leadership experience preferred.

Required Skills:

• Proven experience in marketing and communications
• Strong project management skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office Suite
• Graphic design experience (preferred)

Preferred Skills:

• Experience in healthcare marketing and communications
• Knowledge of payer strategy and value-based care
• Experience with content management systems (CMS)
• Fluency in Spanish (a plus)

ASSUMPTION: While a Master's Degree and five years of experience are preferred, candidates with a Bachelor's Degree and relevant experience may also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $110,000 per year (based on industry standards for a Marketing and Communications Manager with 5-10 years of experience in the healthcare industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Adventist Health is a faith-based, not-for-profit healthcare organization serving communities in California, Hawaii, and Oregon. They provide a wide range of medical services, including acute care hospitals, urgent care clinics, and home health services.

Company Size: Adventist Health has over 30,000 employees across its network, making it a large employer in the healthcare industry. This size offers opportunities for career growth and diverse experiences.

Founded: Adventist Health was founded in 1903 and has a rich history of providing compassionate, whole-person care to its communities.

Company Description:

• Adventist Health is guided by its mission to live God's love by inspiring health, wholeness, and hope.
• The organization is committed to providing high-quality, patient-centered care and improving the health and well-being of the communities it serves.
• Adventist Health is a member of Adventist Health System, a national network of more than 100 hospitals and 1,000 care sites in 28 states and the District of Columbia.

Company Specialties:

• Acute care hospitals
• Urgent care clinics
• Home health services
• Women's health services
• Neonatology and pediatric care

Company Website: adventisthealth.org

ASSUMPTION: Adventist Health's large size and extensive network provide opportunities for career growth and diverse experiences within the healthcare industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the organization.

Reporting Structure: The Marketing and Communications Manager (Payer Strategy) reports directly to the Vice President of Marketing and Communications and works closely with various departments, including payer strategy, value-based care, and marketing and communications teams.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks.

Growth Opportunities:

• Potential advancement to a director or vice president role within the marketing and communications department
• Expansion of responsibilities to include additional service lines or regions
• Opportunities to gain experience in payer strategy and value-based care

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: The Adventist Health corporate headquarters in Roseville, California, features a WELL-certified campus designed to promote well-being and inspire productivity.

Office Location(s): 1700 Capitol Avenue, Roseville, CA 95661

Geographic Context:

• Roseville is located in the metropolitan area of Sacramento, California
• The city offers a high quality of life, with a cost of living slightly below the national average
• Roseville is known for its excellent schools, numerous parks, and vibrant arts scene

Work Schedule: The standard work schedule is Monday - Friday, 8:00 AM - 5:00 PM, with flexibility for project demands.

ASSUMPTION: The Roseville office provides a collaborative and innovative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other department members
• Final interview with the Vice President of Marketing and Communications
• Background check and reference checks

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Adventist Health's mission and values

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Tailor your application materials to demonstrate your understanding of the role and the organization
• Prepare for behavioral interview questions that focus on your problem-solving, communication, and leadership skills
• Research Adventist Health's mission, values, and recent initiatives to show your enthusiasm for the organization

ATS Keywords: Marketing, Communications, Payer Strategy, Brand Management, Project Management, Media Relations, Crisis Communication, Graphic Design, Leadership, Strategic Messaging, Content Development, Community Relations, Event Coordination

ASSUMPTION: Adventist Health's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Content management systems (CMS) such as WordPress or Drupal
• Social media management tools (Hootsuite, Buffer)
• Project management tools (Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Adventist Health provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Collaboration
• Stewardship

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Adventist Health's mission and values?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a proactive and results-driven approach to your work?

ASSUMPTION: Adventist Health seeks candidates who are passionate about their work, committed to the organization's mission, and eager to contribute to its success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the needs of various stakeholders, including leadership, service lines, and the community
• Adapting to changes in the healthcare industry and payer strategy landscape
• Working in a fast-paced and dynamic environment

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other marketing and communications roles in the healthcare industry, this position places a greater emphasis on payer strategy and value-based care
• This role requires a higher level of strategic thinking and collaboration with various teams, including payer strategy and value-based care
• Career progression in this role may lead to opportunities in payer strategy, value-based care, or marketing and communications leadership

ASSUMPTION: This role offers unique opportunities for growth and development within the healthcare industry, with a focus on payer strategy and value-based care.

📝 Sample Projects

• Developing and implementing a marketing and communications plan for a new service line, such as a telehealth program or a new clinic
• Creating and deploying strategic messaging to support payer strategy initiatives, such as contract negotiations or public awareness campaigns
• Managing the production and distribution of organizational publications, such as newsletters or annual reports

ASSUMPTION: These projects are designed to showcase the candidate's ability to develop and execute strategic marketing and communications plans, as well as their understanding of payer strategy and value-based care.

❓ Key Questions to Ask During Interview

• Can you describe the organization's approach to payer strategy and value-based care, and how this role supports those initiatives?
• How does this role collaborate with other departments, such as payer strategy and value-based care, to achieve organizational goals?
• What opportunities are there for professional growth and development within this role and the organization?
• How does Adventist Health support work-life balance for its employees?
• Can you provide an example of a successful marketing and communications campaign that the organization has implemented, and what role did this position play in that campaign?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the organization, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Adventist Health's careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching Adventist Health's mission, values, and recent initiatives, as well as the specific requirements of the role
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.