📌 Core Information
🔹 Job Title: Marketing and Communications Manager, West Africa
🔹 Company: Alaro City
🔹 Location: Epe, Lagos, Nigeria
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive marketing and communications strategies for Alaro City's West African projects.
- Managing content across various platforms to enhance Alaro City's brand awareness.
- Building and maintaining relationships with media outlets, journalists, and influencers in the West African region.
- Measuring and optimizing marketing campaign effectiveness.
- Leading a small team of marketing professionals and collaborating with internal teams and external partners.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in marketing and communications, preferably in real estate or urban development.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing and communications strategies that align with Alaro City’s goals and objectives.
✅ Create and manage content across various platforms, including social media, website, press releases, and marketing collateral.
✅ Engage with media outlets and build strong relationships with journalists and influencers within the West African region.
✅ Measure and report on the effectiveness of marketing campaigns, making adjustments as necessary to optimize reach and impact.
✅ Organize and oversee events, exhibitions, and campaigns to promote Alaro City, its projects, and its benefits.
✅ Conduct market research to identify trends, understand competitors, and gather insights to inform marketing strategies.
✅ Collaborate closely with internal teams and external partners to ensure alignment of marketing efforts and messaging.
✅ Monitor brand reputation and ensure consistent messaging across all channels.
✅ Provide leadership and guidance to a small team of marketing professionals.
✅ All other duties and responsibilities as assigned by your Line Manager.
ASSUMPTION: This role requires strong project management skills, the ability to multitask, and a results-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field. A Master's degree would be an asset.
Experience: At least 7 years of experience in marketing and communications, with a proven track record in developing and executing successful marketing campaigns. Experience in real estate, urban development, or a similar industry is preferred.
Required Skills:
- Excellent writing, editing, and communication skills.
- Strong understanding of digital marketing strategies and tools.
- Experience in managing social media platforms and creating engaging content.
- Proven ability to conduct market research and analyze data.
- Strong interpersonal and relationship-building skills.
- Ability to work collaboratively in a team environment.
- Resilient with the capacity to adapt to changing circumstances.
Preferred Skills:
- Experience in event management and planning.
- Fluency in additional languages spoken in the West African region.
- Knowledge of the real estate industry and its trends.
ASSUMPTION: Candidates with experience in marketing and communications within the real estate or urban development sector will have a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between ₦15,000,000 and ₦25,000,000 per annum, based on industry standards for a mid-senior level marketing and communications role in the Lagos area. This estimate is subject to change based on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement benefits
- Employee development opportunities
- Performance-based bonuses
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional work on weekends may be required to attend events or meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Alaro City is a mixed-use, mixed-income, city-scale development located in the Lekki Free Zone, Lagos, Nigeria. It is developed by Rendeavour, Africa’s largest new city developer, in partnership with the Lagos State Government.
Company Size: Alaro City has 51-200 employees, making it a mid-sized company. This size allows for a more personal work environment while still offering opportunities for growth and collaboration.
Founded: Alaro City was founded in 2019, making it a relatively new but rapidly growing company.
Company Description:
- Alaro City is a 2,000-hectare mixed-use, mixed-income development planned for the North West Quadrant of the Lekki Free Zone.
- The city aims to create the infrastructure – the living and working spaces, communities, schools, and hospitals – that will help sustain and accelerate Nigeria’s economic growth and meet the aspirations of Africa’s burgeoning middle classes.
- Alaro City’s vision is to serve as a catalyst for further urban development and contribute to Nigeria’s economic growth.
Company Specialties:
- Real estate development
- Urban planning and development
- Infrastructure development
- Community development
Company Website: https://www.alarocity.com
ASSUMPTION: Alaro City is focused on creating sustainable, inclusive urban communities that support economic growth and improve the quality of life for its residents.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career growth and leadership within the marketing and communications department.
Reporting Structure: The Marketing and Communications Manager, West Africa will report directly to the Head of Marketing and Communications and work closely with other department heads to ensure consistent branding and messaging.
Work Arrangement: On-site, with occasional remote work or hybrid arrangements for specific projects or events.
Growth Opportunities:
- Progression to a senior leadership role within the marketing and communications department.
- Expansion of responsibilities to include additional regions or projects within Alaro City.
- Opportunities to work on high-impact campaigns and initiatives that drive the company's growth and success.
ASSUMPTION: This role offers significant opportunities for career growth and professional development within the company.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office space with collaborative work areas and private offices.
Office Location(s): 100 Pier Point, 3rd Floor, Lagos, Lagos 1101, NG and Lekki-Epe expressway, Epe, Lagos 1101, NG
Geographic Context:
- Alaro City is located in the Lekki Free Zone, which is a rapidly developing area with significant investment in infrastructure and real estate.
- The city is adjacent to the future Lagos international airport and close to the region’s largest deep-sea port, providing easy access to both local and international markets.
- The Lekki Free Zone is home to major Nigerian and international companies, offering opportunities for collaboration and partnership.
Work Schedule: Standard office hours, Monday to Friday, with occasional work on weekends to attend events or meet project deadlines.
ASSUMPTION: The work environment at Alaro City is dynamic, collaborative, and focused on driving the company's success through innovative marketing and communications strategies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Head of Marketing and Communications and other department heads
- Final interview with the company's leadership team
- Job offer and onboarding
Key Assessment Areas:
- Marketing and communications skills and experience
- Problem-solving abilities and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Alaro City's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and communications experience and how it aligns with the role's requirements.
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss the strategies and outcomes.
- Research Alaro City and the real estate industry in Nigeria to demonstrate your understanding of the company and its market.
ATS Keywords: Marketing, Communications, Digital Marketing, Content Creation, Social Media Management, Market Research, Event Management, Team Leadership, Relationship Building, Problem Solving, Organizational Skills, Adaptability, Writing, Editing, Interpersonal Skills, Results Driven
ASSUMPTION: The interview process at Alaro City is designed to assess the candidate's skills, experience, and cultural fit, as well as their ability to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and communications professionals and can be learned or improved upon with relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Sustainability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on driving results and continuous improvement
- Adaptable and responsive to changing market conditions
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to changing priorities?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with diverse stakeholders?
- Are you passionate about marketing and communications and committed to driving results and continuous improvement?
ASSUMPTION: Alaro City values candidates who are aligned with their core values and work style, as well as those who demonstrate a strong commitment to driving results and continuous improvement.
⚠️ Potential Challenges
- The role may require occasional travel to other regions within West Africa to attend events or meet with stakeholders.
- The work may involve managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- The role may require working on weekends or outside of standard office hours to attend events or meet project deadlines.
- The real estate industry in Nigeria is competitive and dynamic, requiring the candidate to stay up-to-date with market trends and adjust strategies accordingly.
ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is similar to a Marketing and Communications Manager position in other real estate or urban development companies, but may have a greater focus on regional marketing and communications strategies.
- Compared to marketing and communications roles in other industries, this role may require a stronger focus on stakeholder engagement and relationship building, as well as a deeper understanding of the real estate industry and its trends.
- Career progression in this role may involve moving into a senior leadership position within the marketing and communications department or expanding responsibilities to include additional regions or projects within Alaro City.
ASSUMPTION: This role offers unique opportunities for career growth and professional development within the real estate industry.
📝 Sample Projects
- Developing and executing a regional marketing campaign to promote Alaro City's projects and benefits to potential investors and residents in the West African region.
- Creating and managing content for Alaro City's social media platforms, website, and marketing collateral to enhance brand awareness and engagement.
- Conducting market research to identify trends, understand competitors, and gather insights to inform marketing strategies and improve campaign effectiveness.
ASSUMPTION: These sample projects are designed to showcase the candidate's marketing and communications skills and experience, as well as their ability to develop and execute successful campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing and communications strategy for Alaro City?
- What opportunities are there for career growth and professional development within the company?
- How does Alaro City support work-life balance for its employees?
- What are the biggest challenges facing the real estate industry in Nigeria, and how does Alaro City differentiate itself from its competitors?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to driving results and contributing to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link
- Tailor your resume and cover letter to highlight your marketing and communications experience and how it aligns with the role's requirements.
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss the strategies and outcomes.
- Research Alaro City and the real estate industry in Nigeria to demonstrate your understanding of the company and its market.
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
