Marketing and Communications Officer

📌 Core Information - Job Title: Marketing and Communications Officer - Company: Teach For Armenia - Location: Yerevan, Yerevan (Hybrid) - Job Type: On-site - Category: Education Administration Programs 🚀 Job Overview Key aspects of this role include: - Storytelling: Crafting and sharing Teach For Armenia’s narrative across various platforms to engage diverse stakeholders. - Marketing: Developing and driving marketing strategies to promote the organization's brand among diverse stakeholders, such as potential recruits, donors, and governmental officials. - Event Management: Designing, coordinating, and executing large-scale organizational events to elevate Teach For Armenia’s brand and build connections with key stakeholders. - Cross-Team Collaboration: Working closely with various teams to co-create messaging that aligns with organizational priorities and responds to the needs of multiple stakeholders. - Project Management: Overseeing a team of vendors and contractors to execute high-priority projects and marketing campaigns, ensuring alignment with organizational goals and timelines. ASSUMPTION: This role requires a high level of autonomy, agility, and strong organizational skills to manage multiple priorities and keep processes streamlined. 📋 Key Responsibilities - Media, Communications, & Publications (25%): Oversee the development and dissemination of content for various purposes, including Teach For Armenia’s weekly newsletter, press releases, and speeches. Build and maintain strong relationships with media outlets to secure consistent coverage of the organization's programs and initiatives. - Marketing (25%): Develop and drive a strong marketing strategy to promote Teach For Armenia’s brand among diverse stakeholders. Manage the organization’s digital marketing presence and social media platforms to achieve OKRs, including organic follower and engagement growth. Partner with teammates and vendors to launch targeted advertising campaigns and optimize the organization’s digital presence using SEO strategies. - Event Management & Support (20%): Lead the design, coordination, and execution of large-scale organizational events, such as Armenia’s Promise Forum. Support cross-departmental efforts to use events as platforms to elevate Teach For Armenia’s brand, build connections with key stakeholders, and share impactful stories. - Management & Collaboration (15%): Oversee a team of vendors and contractors to execute high-priority projects and marketing campaigns. Ensure strong project management for all projects related to marketing, communications, and event management. Collaborate with internal teams to co-create messaging that effectively addresses team needs and amplifies Teach For Armenia’s narrative. Drive internal training and support initiatives to equip staff with the tools and strategies needed to contribute to marketing and communications tasks. - Supporting Org-Wide Initiatives (15%): Actively participate in organization-wide events and initiatives to contribute to the organizational culture and strategic objectives. Support cross-functional working groups and projects as needed, ensuring alignment with broader organizational goals. ASSUMPTION: Responsibilities may shift over time as Teach For Armenia grows in scale, requiring leaders who are resilient and adaptive. 🎯 Required Qualifications - Education: A Bachelor’s degree is required. - Experience: A minimum of 3 years of professional experience in Marketing and Communications is required. - Required Skills: - Excellent communication and storytelling skills to craft and share Teach For Armenia’s story of impact with diverse stakeholders locally and internationally. - Proficiency in leveraging data-driven marketing strategies to support recruitment and donor engagement. - Strong organizational skills to handle multiple priorities and keep processes streamlined. - Excellent interpersonal skills to effectively engage with internal staff, vendors, and other external stakeholders. - Preferred Skills: - Fluency in digital media tools to effectively target and engage diverse audiences, such as Gen Z candidates and new donors. - Proven ability to architect and execute impactful events that attract and engage critical players in the educational ecosystem, including government officials, donors, and industry leaders. - Language Proficiency: A high level of fluency in Armenian, English, and Russian is required. ASSUMPTION: The ideal candidate will possess a strong command of language, be data-driven, and have a proven track record in marketing and communications, with a focus on storytelling and event management. 💰 Compensation & Benefits - Salary Range: The salary range for this role is not provided. Based on industry standards for a Marketing and Communications Officer with 3-5 years of experience in the education sector in Armenia, the estimated salary range is AMD 500,000 - 700,000 per year (USD 1,000 - 1,400 per month). - Benefits: Not specified. As a nonprofit organization, Teach For Armenia may offer competitive benefits packages, including health insurance, retirement plans, and professional development opportunities. - Working Hours: Full-time, with a standard workweek of 40 hours. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits and working hours may also vary based on the organization's policies. 📌 Applicant Insights 🔍 Company Context - Industry: Education Administration Programs - Company Size: 11-50 employees - Founded: 2013 - Company Description: Teach For Armenia is a nonprofit organization dedicated to catalyzing a nationwide movement of impact-driven leaders expanding educational opportunity to all children in Armenia. Their mission is to redefine what it means to provide an excellent education for every child across the nation by empowering students to use their voices to shape a changing world while staying deeply rooted in their communities. They aim to create a brighter future for all by cultivating a network of changemakers—students, alumni, government officials, community partners, and supporters. - Company Specialties: Voice in Education and Education - Company Website: 📊 Role Analysis - Career Level: Mid-career (3-5 years of experience) - Reporting Structure: This role reports directly to the Head of Marketing and Communications. - Work Arrangement: Hybrid (on-site and remote work arrangement) - Growth Opportunities: As a growing nonprofit working within a dynamic system, Teach For Armenia offers opportunities for leaders who are resilient and adaptive. This role may evolve over time as the organization grows in scale, presenting new challenges and growth opportunities. - ASSUMPTION: The ideal candidate will be a values-driven professional who thrives in a dynamic, purpose-driven workplace centered on leadership. They should embody Teach For Armenia’s Kochari values, hold themselves to the highest standards, and own up to mistakes when they falter. 🌍 Location & Work Environment - Office Type: Hybrid (on-site and remote work arrangement) - Office Location: Yerevan, Yerevan - Geographic Context: Yerevan is the capital and largest city of Armenia, with a population of over 1 million people. It is a vibrant city with a rich history and cultural heritage, offering a mix of urban and rural experiences. - Work Schedule: Full-time, with a standard workweek of 40 hours. The work schedule may vary depending on the organization's policies and the specific needs of the role. ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to balance on-site and remote work responsibilities effectively. 💼 Interview & Application Insights - Typical Process: The typical interview process for this role may include an initial phone or video screening, followed by one or more in-depth interviews with the hiring manager and other team members. The final stage may involve a presentation or case study to assess the candidate's practical skills and cultural fit. - Key Assessment Areas: Communication and storytelling skills, marketing and digital media proficiency, event management experience, and cultural fit with Teach For Armenia's Kochari values. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your storytelling abilities by providing specific examples of how you have crafted and shared impactful narratives in previous roles. - Demonstrate your understanding of Teach For Armenia's mission and values by addressing them explicitly in your application materials. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment. 🛠️ Tools & Technologies - Not specified. As a Marketing and Communications Officer, you may be expected to be proficient in various digital marketing tools, social media platforms, and project management software. Familiarity with industry-standard tools such as Google Analytics, Hootsuite, and Asana is likely to be beneficial. 👔 Cultural Fit Considerations - Company Values: Teach For Armenia's Kochari values include: - Integrity: Upholding the highest ethical standards in all actions and decisions. - Excellence: Pursuing continuous improvement and delivering high-quality results. - Collaboration: Working together to achieve shared goals and amplify collective impact. - Adaptability: Embracing change and remaining flexible in the face of new challenges and opportunities. - Leadership: Modeling the leadership behaviors and mindsets that Teach For Armenia aims to cultivate in classrooms and across the education system. - Work Style: Teach For Armenia values a dynamic, purpose-driven workplace centered on leadership. The ideal candidate will be a values-driven professional who embodies the organization's Kochari values, holds themselves to the highest standards, and owns up to mistakes when they falter. - Self-Assessment Questions: - How do you align with Teach For Armenia's Kochari values, particularly in the context of this role's responsibilities? - How do you approach working collaboratively with internal teams and external stakeholders to co-create messaging that amplifies Teach For Armenia’s narrative? - How do you ensure that your work reflects Teach For Armenia’s branding initiatives and communicates the unified identity of all programs? 🚨 Potential Challenges - Language Barrier: As a hybrid role, this position may require frequent communication with stakeholders in Armenian, English, and Russian. Candidates should have a high level of fluency in all three languages to ensure effective communication and collaboration. - Workload Management: As a Marketing and Communications Officer, you may be responsible for managing multiple projects and priorities simultaneously. Effective time management and organizational skills will be essential to balance workload and meet deadlines. - Stakeholder Management: This role involves working with a wide range of stakeholders, including government officials, donors, and industry leaders. Building and maintaining strong relationships with these stakeholders may require diplomacy, negotiation, and conflict resolution skills. - Adaptability: As a growing nonprofit working within a dynamic system, Teach For Armenia's priorities and initiatives may shift over time. The ideal candidate will be resilient and adaptive, able to pivot and reprioritize as needed to support the organization's evolving goals. 📈 Similar Roles Comparison - Responsibilities: Compared to similar roles in the education sector, this Marketing and Communications Officer role places a strong emphasis on storytelling, event management, and cross-team collaboration. While other roles may focus more on fundraising, curriculum development, or teacher training, this role is centered on amplifying Teach For Armenia's brand and engaging external stakeholders. - Industry-Specific Context: In the Armenian education sector, Teach For Armenia is a well-established organization with a strong reputation for driving systemic change and expanding educational opportunity. This role offers the unique opportunity to contribute to the organization's mission and help shape its narrative in the broader context of educational reform. - Career Path Comparison: As a mid-career role, this Marketing and Communications Officer position offers opportunities for growth and advancement within Teach For Armenia's organizational structure. With experience and demonstrated success, candidates may progress to senior roles within the Marketing and Communications department or explore career paths in other areas of the organization, such as program management or strategic planning. 📝 Sample Projects - Storytelling: Developing and implementing a storytelling strategy to highlight the impact of Teach For Armenia's programs and initiatives, both locally and internationally. - Event Management: Planning and executing a large-scale event, such as Armenia’s Promise Forum, to elevate Teach For Armenia’s brand, build connections with key stakeholders, and share impactful stories. - Cross-Team Collaboration: Working with internal teams to co-create messaging that effectively addresses team needs and amplifies Teach For Armenia’s narrative, such as developing a thought leadership piece or docuseries that strengthens the organization’s credibility and visibility. 💡 Key Questions to Ask During Interview - Role-Specific Questions: - How does this role fit into Teach For Armenia's broader organizational structure and strategic objectives? - What are the most pressing marketing and communications challenges facing the organization, and how can this role address them? - How does this role contribute to Teach For Armenia's mission of expanding educational opportunity to all children in Armenia? - Team and Culture-Focused Questions: - How does the Marketing and Communications team collaborate with other departments within Teach For Armenia, such as the Development team or program/project leaders? - What is the team's approach to professional development and growth opportunities for its members? - How does Teach For Armenia foster a culture of innovation and continuous improvement within its Marketing and Communications department? 📝 Next Steps for Applicants To apply for this position: - Submit your application through the provided link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your storytelling abilities, marketing and digital media proficiency, and event management experience. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a team environment. - Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications. - If you are selected for the final round, be prepared to present or discuss a sample project that demonstrates your ability to craft and share impactful narratives, manage marketing campaigns, and execute events successfully. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.