📌 Core Information
🔹 Job Title: Marketing and Communications Specialist
🔹 Company: Join Our Team!
🔹 Location: Bentonville, Arkansas, United States
🔹 Job Type: On-site, Full Time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and managing content that increases awareness, supports fundraising efforts, and builds meaningful community engagement
- Designing marketing assets, including digital ads, social media content, email templates, brochures, and web graphics
- Collaborating on integrated marketing campaigns and working closely with cross-functional teams to align on strategy and brand tone
- Gathering stories, quotes, and program updates from program staff, ensuring all content is reviewed for confidentiality, appropriate consent, and respectful representation
- Ensuring visual and messaging consistency across all marketing channels with strong writing and editing skills
ASSUMPTION: This role requires a high level of creativity, organization, and attention to detail, as well as strong communication and project management skills.
📋 Key Responsibilities
✅ Design and produce marketing assets, including digital ads, social media content, email templates, brochures, and web graphics
✅ Collaborate on the planning and execution of integrated marketing campaigns
✅ Work closely with cross-functional teams to align on strategy and brand tone
✅ Work collaboratively with program staff to gather stories, quotes, and program updates, ensuring all content is reviewed for confidentiality, appropriate consent, and respectful representation
✅ Ensure visual and messaging consistency across all marketing channels with strong writing and editing skills
✅ Develop and manage original, on-brand content and content calendars for social platforms, blogs, and email newsletters
✅ Assist in writing and editing marketing copy for newsletters, emails, websites, and promotional materials
✅ Maintain and regularly update the company’s website and social media profiles with fresh content
✅ Manage vendor and contractor relationships related to printing, design, or media buying
✅ Monitor metrics and analytics to evaluate impact and refine strategies
✅ Support event marketing and promotional efforts with creative assets and messaging
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines or attend events.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field
Experience: 2-4 years of relevant marketing experience, with proven design and content creation skills
Required Skills:
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
- Strong portfolio demonstrating creative work across multiple formats
- Strong communication and writing skills, with attention to detail
Preferred Skills:
- A creative mindset with a passion for brand storytelling and visual identity
- Familiarity with donor communication and fundraising strategies
- Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Mailchimp)
- Experience with social media scheduling tools and performance analytics
- Basic video editing or animation experience is a plus
- Understanding of SEO and digital content best practices
- Understanding of confidentiality, particularly when working with vulnerable populations
ASSUMPTION: While not required, having experience working with nonprofits or in the human services sector could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (Based on industry standards for a Marketing and Communications Specialist with 2-5 years of experience in the nonprofit sector)
Benefits:
- Excellent benefits package
- Competitive salary based on experience
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the nonprofit sector. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nonprofit, Human Services
Company Size: 51-200 employees
Founded: 1993
Company Description:
- Northwest Arkansas Children’s Shelter (NWACS) is a private, non-profit organization that provides 24-hour residential, emergency triage care for children throughout Arkansas who are victims of abandonment, abuse, or neglect
- Their mission is to provide these children in crisis with a safe haven, high-quality care, and hope for the future
- Since opening their doors in 1993, the Children’s Shelter has cared for more than 13,000 children from throughout the state of Arkansas
Company Specialties:
- Child Protective Services
- Education
- Human Services
- Children's Emergency Shelter
- Child Abuse & Neglect Intervention & Prevention
- Case Management
Company Website: http://www.nwacs.org
ASSUMPTION: NWACS is a well-established organization with a strong reputation in the community and a clear mission to support vulnerable children and families.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the organization
Reporting Structure: This role reports directly to the Director of Marketing and Communications
Work Arrangement: On-site, full-time position with occasional remote work possible for certain projects or events
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing and communications department
- Opportunities to work on special projects and initiatives that align with the candidate's interests and skills
- possibility to transition into a management role as the organization grows and expands its marketing and communications efforts
ASSUMPTION: NWACS values internal promotions and offers opportunities for professional development and growth within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a casual and collaborative work environment
Office Location(s): 14100 Vaughn Rd, Bentonville, Arkansas 72712, US
Geographic Context:
- Bentonville is a city in northwest Arkansas with a population of approximately 55,000 people
- The city is known for its high quality of life, low cost of living, and strong sense of community
- Bentonville is home to several major corporations, including Walmart, and has a diverse and growing economy
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The work environment at NWACS is supportive, collaborative, and focused on the organization's mission to help children and families in need.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-person or virtual interview with the Director of Marketing and Communications and a member of the marketing team
- Final interview with the Executive Director of NWACS
- Background check and reference check
Key Assessment Areas:
- Creativity and design skills
- Communication and writing skills
- Project management and organizational skills
- Understanding of NWACS' mission and values
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Highlight relevant marketing experience and provide examples of your work, including your portfolio
- Tailor your resume and cover letter to emphasize your skills and how they align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- Research NWACS and be prepared to discuss how you can contribute to their mission and values
ATS Keywords: Marketing, Communications, Graphic Design, Project Management, Content Creation, Social Media, Writing, Editing, Collaboration, Creativity, Fundraising, SEO, Digital Content, Video Editing, Analytics, Confidentiality
ASSUMPTION: NWACS uses an Applicant Tracking System (ATS) to manage job applications, and they may use keywords to filter resumes. Including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- HubSpot or other marketing automation platforms
- Mailchimp or other email marketing tools
- Social media scheduling tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, social media analytics)
- Content management systems (e.g., WordPress)
ASSUMPTION: NWACS may provide training and resources to help the Marketing and Communications Specialist develop their skills and stay up-to-date with industry best practices.
👔 Cultural Fit Considerations
Company Values:
- Head: We foster a culture of strategy and innovation
- Heart: We serve our children, families, and staff with compassion and dedication
- Hands: We work collaboratively and respectfully, striving for excellence in all we do
- Hope: We provide the foundation for a better tomorrow
Work Style:
- Casual and collaborative work environment
- Focus on mission-driven work and supporting vulnerable children and families
- Strong emphasis on teamwork, communication, and creativity
- Fast-paced and dynamic, with a focus on continuous improvement and innovation
Self-Assessment Questions:
- How do you align with NWACS' values, particularly 'Head' and 'Heart'?
- How do you ensure confidentiality when working with vulnerable populations?
- How do you balance creativity and innovation with the need for consistent branding and messaging?
ASSUMPTION: NWACS places a high value on cultural fit and looks for candidates who share their commitment to the organization's mission and values.
⚠️ Potential Challenges
- Working with sensitive and confidential information related to children and families in need
- Balancing the demands of marketing and communications with the organization's other priorities and resources
- Occasional work outside of regular business hours to meet project deadlines or attend events
- Managing multiple projects and deadlines simultaneously, requiring strong organizational skills and attention to detail
ASSUMPTION: NWACS offers support and resources to help employees overcome these challenges and succeed in their roles.
📈 Similar Roles Comparison
- Compared to similar roles in the for-profit sector, this role may offer more flexibility and a greater focus on mission-driven work
- However, the salary range may be lower than similar roles in the for-profit sector, reflecting the nonprofit sector's compensation structures
- Career path comparison: This role offers opportunities for growth and advancement within the organization, with potential to transition into a management role as the organization grows and expands its marketing and communications efforts
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to similar positions in other sectors.
📝 Sample Projects
- Developing a marketing campaign to raise awareness about NWACS' services and the needs of the children and families they serve
- Creating a series of social media graphics and posts to highlight NWACS' programs and success stories, while maintaining confidentiality and respect for the children and families involved
- Designing and implementing a fundraising campaign, including creating marketing materials, coordinating events, and managing donor communications
ASSUMPTION: NWACS offers a range of projects and initiatives that allow marketing and communications professionals to apply their skills and make a meaningful impact on the organization's mission.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's long-term plans for growth and expansion?
- What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
- How does NWACS support the professional development and growth of its marketing and communications team members?
- What are the most rewarding aspects of working in marketing and communications for a nonprofit organization like NWACS?
- How does NWACS ensure the confidentiality and privacy of the children and families it serves, particularly when working on marketing and communications projects?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and organization, and can help you better understand the expectations and demands of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.paycomonline.net/v4/ats/web.php/jobs/ViewJobDetails?job=102455&clientkey=432AFDED64F89538B595598E47D97344
- Tailor your resume and cover letter to highlight your relevant marketing and communications experience and how it aligns with NWACS' mission and values
- Prepare a portfolio showcasing your design and content creation skills, including examples of your work across multiple formats
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
- Follow up with NWACS one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
