📌 Core Information
🔹 Job Title: Marketing and Communications Specialist
🔹 Company: Rausch Services Group, Inc.
🔹 Location: Fayetteville, AR
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing and communications initiatives
- Managing and growing the company’s social media presence
- Creating engaging content for various platforms and promotional assets
- Executing public affairs strategies and managing vendor relationships
ASSUMPTION: This role requires a strong understanding of digital marketing, excellent communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Marketing and Social Media: Develop engaging content, manage social media presence, create reports on marketing effectiveness, and optimize content using SEO best practices.
✅ Public Affairs and Communications: Write and distribute press releases, monitor media coverage, assist in event planning, and manage vendor relationships.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and adjusting strategies accordingly.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Communications, Public Relations, Journalism, or a related field.
Experience: Minimum of 3+ years of experience in marketing, social media, public relations, and content creation.
Required Skills:
- Excellent written and verbal communication skills
- Strong understanding of digital marketing principles and best practices
- Experience with paid social media advertising and SEO/analytics tools
- Ability to work independently and as part of a team
- Strong organizational and time management skills
- Creative thinking and problem-solving abilities
Preferred Skills:
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this competitive job market.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing and Communications Specialist with 3-5 years of experience in Fayetteville, AR, the estimated salary range is $45,000 - $60,000 per year.
Benefits:
- Medical, Dental, and Vision Insurance
- 401(k) with company match of up to 5%
- Generous Paid Time Off (PTO)
- Paid Maternity and Paternity Leave
- Adoption Assistance and Leave
- Tuition Assistance
Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands.
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Rausch Services Group, Inc. operates in the facilities services industry, focusing on janitorial, floor care, and related services.
Company Size: As a mid-sized company, Rausch Services Group offers a balance between a structured work environment and the opportunity for growth and innovation.
Founded: The company was founded in 1980 and has since grown to serve various industries across the United States.
Company Description:
- Rausch Services Group, Inc. is committed to providing high-quality, customized cleaning and maintenance services to its clients
- The company prioritizes customer satisfaction, innovation, and sustainability in its operations
- Rausch Services Group, Inc. offers competitive benefits and opportunities for professional growth
Company Specialties:
- Janitorial Services
- Floor Care
- Maintenance Services
- Green Cleaning Solutions
Company Website: www.rauschservice.com
ASSUMPTION: Rausch Services Group, Inc. is a well-established company with a strong reputation in the facilities services industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in marketing and communications.
Reporting Structure: The Marketing and Communications Specialist will report directly to the Director of Marketing and Communications.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects.
Growth Opportunities:
- Progression to a senior-level marketing role within the company
- Expanding the marketing team and taking on a leadership role
- Gaining experience in a growing industry and diverse client base
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: The company's headquarters is a modern, professional office environment.
Office Location(s): Fayetteville, AR
Geographic Context:
- Fayetteville is a vibrant city in northwest Arkansas, known for its outdoor recreation, cultural attractions, and thriving business community
- The city offers a high quality of life, with a low cost of living compared to other major metropolitan areas
- Fayetteville is home to the University of Arkansas, which contributes to the city's diverse and dynamic atmosphere
Work Schedule: The standard workweek is Monday through Friday, with occasional evening or weekend work required for events or projects.
ASSUMPTION: Candidates should be comfortable working in an office environment and be willing to adapt to the company's culture and work schedule.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and team members to discuss the role and company in more detail
- Final interview with senior leadership to evaluate the candidate's fit for the company's long-term goals
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Understanding of digital marketing principles and best practices
- Problem-solving skills and ability to think creatively
- Adaptability and ability to work well under pressure
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your marketing and communications achievements
- Demonstrate your understanding of the company and its industry by addressing how your skills and experience align with its mission and values
ATS Keywords: Marketing, Communications, Social Media, Content Creation, Public Relations, Graphic Design, SEO, Analytics, Project Management, Creative Thinking, Problem Solving, Time Management, Written Communication, Verbal Communication, Digital Marketing, Vendor Management
ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experience in their application materials and be prepared to discuss their qualifications in detail during the interview process.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- SEO and analytics tools (e.g., Google Analytics, Google Search Console)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Sustainability
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- How do you align with Rausch Services Group's commitment to customer satisfaction and innovation?
- Can you provide an example of a time when you had to adapt to changing priorities or work well under pressure?
- How do you approach creative problem-solving and continuous improvement in your work?
ASSUMPTION: Candidates should be able to demonstrate their alignment with the company's values and work style in their application materials and interviews.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the company's culture and work environment
- Keeping up with industry trends and best practices in marketing and communications
- Occasional evening or weekend work for events or projects
ASSUMPTION: Candidates should be prepared to address these potential challenges in their application materials and interviews.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Communications Specialist in other industries, but may have a broader scope of responsibilities due to the company's size and structure
- In the facilities services industry, this role may involve more focus on B2B marketing and customer retention than in other industries
- Career progression in this role may involve moving into a senior-level marketing role within the company or expanding the marketing team
ASSUMPTION: Candidates should research similar roles in the facilities services industry and other relevant industries to better understand the market and their competition.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness and engagement
- Creating a press release and media kit for a new client or service offering
- Managing vendor relationships to ensure high-quality promotional materials and services
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them in their application materials and interviews.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term goals and growth plans?
- What are the biggest challenges facing the marketing and communications team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does the company measure the success of its marketing and communications efforts, and how will this role contribute to those metrics?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company and its industry, and practicing your responses to common interview questions
- Follow up after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
