📌 Core Information
🔹 Job Title: Marketing and Demand Generation Manager
🔹 Company: UltraViolet Cyber
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing campaigns to drive qualified leads
- Collaborating with sales to create targeted campaigns and strengthen customer relationships
- Managing end-to-end demand generation, including content marketing, digital advertising, and account-based marketing
- Optimizing lead nurturing processes through automated workflows and email sequences
- Analyzing campaign performance and providing data-driven recommendations for optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B demand generation to succeed.
📋 Key Responsibilities
✅ Develop and implement a comprehensive demand generation strategy to drive high-quality leads and accelerate the sales pipeline
✅ Plan and execute multi-channel campaigns, including digital marketing, paid media, SEO/SEM, content syndication, email marketing, field marketing, and webinars
✅ Own the lead nurturing process by designing and optimizing automated workflows and email sequences
✅ Partner with sales to create targeted campaigns that resonate with our ideal customer profile (ICP)
✅ Develop and execute ABM programs targeting high-value accounts in collaboration with sales
✅ Plan, execute, and optimize field marketing programs to generate leads and strengthen customer relationships
✅ Monitor key performance indicators (KPIs) and provide regular reports and insights to the leadership team
ASSUMPTION: Success in this role requires strong project management skills, cross-functional collaboration, and the ability to work effectively in a remote environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B demand generation, preferably in cybersecurity or SaaS
Required Skills:
- Proven track record of designing and executing successful demand generation campaigns
- Familiarity with cybersecurity buyer personas and the sales cycle
- Strong experience with marketing automation platforms (e.g., HubSpot)
- Proficiency in Salesforce to track lead progression and campaign ROI
- Expertise in SEO, PPC, LinkedIn Ads, Google Ads, and retargeting campaigns
- Knowledge of ABM strategies, intent data tools (e.g., 6sense, Demandbase), and personalization tactics
- Hands-on experience with webinar platforms, content syndication, and virtual events
- Strong analytical skills with experience in using data to drive marketing decisions
Preferred Skills:
- Experience with marketing automation platforms other than HubSpot
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $140,000 - $170,000 per year
Benefits:
- 401(k) with employer match
- Medical, Dental, and Vision Insurance
- Group Term Life, Short-Term Disability, Long-Term Disability
- Voluntary Life, Hospital Indemnity, Accident, and/or Critical Illness
- Discretionary Time Off (DTO) Program
- 11 Paid Holidays Annually
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cybersecurity
Company Size: 201-500 employees
Founded: 2018 (based on LinkedIn profile)
Company Description:
- UltraViolet Cyber is a leading platform-enabled unified security operations company
- Provides a comprehensive suite of security operations solutions to Fortune 500, Federal Government, and Commercial clients
- Headquartered in McLean, Virginia, with global offices across the U.S. and in India
Company Specialties:
- Managed Security Services
- Security-as-a-Service
- Unified Security Operations
Company Website: https://www.uvcyber.com
ASSUMPTION: UltraViolet Cyber is a growing company with a strong focus on innovation and customer success, providing ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: Fully Remote, with occasional on-site meetings or events
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Chance to gain experience in a fast-growing cybersecurity company
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample potential for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-first, with occasional on-site meetings or events
Office Location(s): McLean, Virginia (headquarters), Lehi, Utah, Phoenix, Arizona, and Hyderabad, India
Geographic Context:
- Remote work allows for a flexible work-life balance
- Occasional on-site meetings or events may require travel
- UltraViolet Cyber has a global presence, with offices in the United States and India
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from anywhere with a stable internet connection.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Technical interview with the Marketing team
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Understanding of the cybersecurity industry and buyer personas
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
- Include specific examples of successful campaigns you've executed in the past
- Demonstrate your understanding of the cybersecurity industry and UltraViolet Cyber's unique value proposition
ATS Keywords: B2B Demand Generation, Cybersecurity, SaaS, Marketing Automation, Salesforce, SEO, PPC, LinkedIn Ads, Google Ads, Retargeting Campaigns, ABM Strategies, Intent Data Tools, Webinar Platforms, Content Syndication, Analytical Skills, Project Management
ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- Marketing Automation Platforms (e.g., HubSpot)
- Salesforce
- SEO/SEM Tools (e.g., Google Ads, SEMrush)
- LinkedIn Ads
- Google Analytics
- Webinar Platforms (e.g., GoToWebinar, Zoom)
- Content Syndication Platforms (e.g., BrightTALK, Demandbase)
ASSUMPTION: The tools and technologies required for this role may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Collaboration
- Integrity
- Accountability
Work Style:
- Remote-friendly and flexible
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you comfortable using data to inform your marketing strategies and make data-driven decisions?
- Do you possess strong collaboration skills and enjoy working with cross-functional teams?
ASSUMPTION: UltraViolet Cyber values a strong work-life balance, innovation, and customer success, and seeks candidates who align with these values.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Occasional travel for on-site meetings or events
- Working effectively in a remote environment with a distributed team
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to change.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the cybersecurity industry and its buyer personas
- This role offers the opportunity to work in a fast-growing, innovative company with a focus on customer success
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries or company sizes.
📝 Sample Projects
- Developing and executing a multi-channel campaign to generate leads for a new product launch
- Implementing an ABM strategy to target high-value accounts in the financial services industry
- Optimizing lead nurturing processes through automated workflows and email sequences to improve conversion rates
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic nature of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does UltraViolet Cyber support the professional development and growth of its employees?
- What is the company's long-term vision for the marketing department, and how does this role fit into that plan?
- How does UltraViolet Cyber differentiate itself from its competitors in the cybersecurity industry?
- What is the company's approach to work-life balance, and how does it support remote employees?
ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience and relevant skills
- Prepare examples of successful campaigns you've executed in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
