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Marketing and Event Specialist

ROBERT MADDEN INDUSTRIES LTD
Full-time
On-site
Lubbock, Texas, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing and Event Specialist

πŸ”Ή Company: Robert Madden Industries Ltd.

πŸ”Ή Location: Lubbock, Texas, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Planning and executing customer-facing and internal company events
  • Managing the company’s social media platforms and digital asset development
  • Developing, implementing, and tracking marketing programs and campaigns
  • Creating and updating digital and print marketing materials
  • Overseeing email marketing campaigns and supporting seasonal parts promotions

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage various marketing initiatives and events.

πŸ“‹ Key Responsibilities

βœ… Plan and execute customer-facing and internal company events, including venue selection, budget management, and on-site coordination

βœ… Manage the company’s social media platforms, including content creation and digital asset development

βœ… Develop, implement, and track marketing programs and campaigns

βœ… Create and update digital and print marketing materials as requested by various RMI departments

βœ… Oversee email marketing campaigns

βœ… Support seasonal parts promotions during Spring and Fall

βœ… Assist with special projects as assigned

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring adaptability and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Events, Communication, or equivalent professional experience in marketing and communications

Experience: 2-4 years of experience in marketing or event management

Required Skills:

  • Strong verbal and written communication skills
  • Experience with email marketing and social media management
  • Ability to support the day-to-day activities of the Marketing Manager as needed
  • Excellent prioritization, organizational, and project management skills
  • High proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Knowledge of Adobe Creative Suite, including InDesign, Photoshop, and Illustrator

Preferred Skills:

  • Experience with Canva

ASSUMPTION: Candidates with experience in the HVAC industry or wholesale distribution may have an advantage but is not required.

πŸ’° Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on HVAC equipment and services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range is based on industry standards for marketing and event specialist roles in Lubbock, Texas, with consideration for the company's size and experience level requirements.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wholesale HVAC distribution

Company Size: Medium (201-500 employees)

Founded: 1979

Company Description:

  • Robert Madden Industries is a heating and air conditioning wholesale distributor offering Carrier, Bryant, Payne, and Day & Night equipment and parts, as well as a generous line of supplies
  • The company has multiple locations throughout Texas and is large enough to serve its partners well while remaining a family-owned business
  • Robert Madden Industries believes in building dependable partnerships through time investment and trust

Company Specialties:

  • Wholesale HVAC distribution
  • HVAC equipment and parts
  • HVAC supplies
  • Carrier, Bryant, Payne, and Day & Night equipment
  • VRF, ductless, and commercial HVAC

Company Website: http://www.rmadden.com

ASSUMPTION: Robert Madden Industries is well-established in the HVAC wholesale distribution industry, with a strong focus on customer relationships and dependability.

πŸ“Š Role Analysis

Career Level: Mid-level marketing and event specialist

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

  • Potential advancement to Marketing Manager or similar leadership role
  • Expanding event planning and management responsibilities
  • Developing expertise in HVAC industry marketing

ASSUMPTION: This role offers opportunities for career growth within the marketing department and the broader company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Lubbock, Texas

Geographic Context:

  • Lubbock is located in West Texas, with a population of approximately 250,000 people
  • The city offers a mix of urban and rural living, with a low cost of living compared to other major Texas cities
  • Lubbock has a semi-arid climate, with hot summers and mild winters

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Lubbock offers a comfortable work-life balance, with a reasonable commute time and affordable housing options.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or virtual interview with the Marketing Manager
  • Final interview with the Director of Marketing

Key Assessment Areas:

  • Communication skills and presentation
  • Event planning and management experience
  • Marketing program development and implementation
  • Proficiency in Microsoft Office and Adobe Creative Suite

Application Tips:

  • Highlight relevant marketing and event management experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the HVAC industry and wholesale distribution
  • Prepare examples of successful marketing campaigns or events you've managed in the past

ATS Keywords: Marketing, Event Management, Social Media Management, Email Marketing, Adobe Creative Suite, Microsoft Office, HVAC, Wholesale Distribution

ASSUMPTION: Applicants should emphasize their relevant marketing and event management experience, as well as their ability to work well within a team and manage multiple projects.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint)
  • Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Canva (optional)
  • Social media platforms (Facebook, Instagram, LinkedIn)
  • Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Dependability
  • Partnership
  • Quality

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to changing priorities
  • Results-driven and focused on continuous improvement

Self-Assessment Questions:

  • Do you have strong communication skills and the ability to work well within a team?
  • Are you adaptable and able to manage multiple projects simultaneously?
  • Do you share Robert Madden Industries' commitment to building dependable partnerships and providing high-quality service?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a collaborative and dynamic environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced and sometimes unpredictable event planning environment
  • Adapting to changes in marketing strategies or event plans
  • Balancing the needs of internal stakeholders with external customer expectations

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to changes, and work effectively within a team to overcome these challenges.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing and event specialist roles, this position focuses on the HVAC wholesale distribution industry
  • This role requires a unique balance of event planning, marketing program management, and social media management skills
  • Career progression in this role may lead to marketing management or similar leadership positions within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements of the HVAC wholesale distribution industry.

πŸ“ Sample Projects

  • Planning and executing a successful customer appreciation event, including venue selection, vendor coordination, and on-site management
  • Developing and implementing a targeted email marketing campaign to promote seasonal parts promotions, resulting in a 20% increase in sales
  • Creating and managing social media content for a company event, leading to a 30% increase in event attendance and positive customer feedback

ASSUMPTION: Applicants should be prepared to provide specific examples of their marketing and event management experience, highlighting their ability to achieve measurable results.

❓ Key Questions to Ask During Interview

  • Can you describe the typical event planning process and how this role fits into it?
  • How does this role collaborate with other departments within the company, such as sales and operations?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • What opportunities are there for professional growth and development within the marketing department and the company as a whole?
  • How does Robert Madden Industries support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant marketing and event management experience, as well as your proficiency in Microsoft Office and Adobe Creative Suite
  • Write a cover letter that demonstrates your understanding of the HVAC industry and wholesale distribution, as well as your enthusiasm for the role and the company
  • Prepare examples of successful marketing campaigns or events you've managed in the past, showcasing your ability to achieve measurable results
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.