Marketing and Event Specialist

📌 Core Information

🔹 Job Title: Marketing and Event Specialist

🔹 Company: Robert Madden Industries Ltd.

🔹 Location: Lubbock, Texas, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing customer-facing and internal company events
• Managing the company’s social media platforms and digital asset development
• Developing, implementing, and tracking marketing programs and campaigns
• Creating and updating digital and print marketing materials
• Overseeing email marketing campaigns and supporting seasonal parts promotions

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage various marketing initiatives and events.

📋 Key Responsibilities

✅ Plan and execute customer-facing and internal company events, including venue selection, budget management, and on-site coordination

✅ Manage the company’s social media platforms, including content creation and digital asset development

✅ Develop, implement, and track marketing programs and campaigns

✅ Create and update digital and print marketing materials as requested by various RMI departments

✅ Oversee email marketing campaigns

✅ Support seasonal parts promotions during Spring and Fall

✅ Assist with special projects as assigned

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring adaptability and strong attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Events, Communication, or equivalent professional experience in marketing and communications

Experience: 2-4 years of experience in marketing or event management

Required Skills:

• Strong verbal and written communication skills
• Experience with email marketing and social media management
• Ability to support the day-to-day activities of the Marketing Manager as needed
• Excellent prioritization, organizational, and project management skills
• High proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
• Knowledge of Adobe Creative Suite, including InDesign, Photoshop, and Illustrator

Preferred Skills:

• Experience with Canva

ASSUMPTION: Candidates with experience in the HVAC industry or wholesale distribution may have an advantage but is not required.

💰 Compensation & Benefits

Salary Range: $65,000 - $75,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on HVAC equipment and services

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range is based on industry standards for marketing and event specialist roles in Lubbock, Texas, with consideration for the company's size and experience level requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Wholesale HVAC distribution

Company Size: Medium (201-500 employees)

Founded: 1979

Company Description:

• Robert Madden Industries is a heating and air conditioning wholesale distributor offering Carrier, Bryant, Payne, and Day & Night equipment and parts, as well as a generous line of supplies
• The company has multiple locations throughout Texas and is large enough to serve its partners well while remaining a family-owned business
• Robert Madden Industries believes in building dependable partnerships through time investment and trust

Company Specialties:

• Wholesale HVAC distribution
• HVAC equipment and parts
• HVAC supplies
• Carrier, Bryant, Payne, and Day & Night equipment
• VRF, ductless, and commercial HVAC

Company Website: http://www.rmadden.com

ASSUMPTION: Robert Madden Industries is well-established in the HVAC wholesale distribution industry, with a strong focus on customer relationships and dependability.

📊 Role Analysis

Career Level: Mid-level marketing and event specialist

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with standard business hours

Growth Opportunities:

• Potential advancement to Marketing Manager or similar leadership role
• Expanding event planning and management responsibilities
• Developing expertise in HVAC industry marketing

ASSUMPTION: This role offers opportunities for career growth within the marketing department and the broader company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Lubbock, Texas

Geographic Context:

• Lubbock is located in West Texas, with a population of approximately 250,000 people
• The city offers a mix of urban and rural living, with a low cost of living compared to other major Texas cities
• Lubbock has a semi-arid climate, with hot summers and mild winters

Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)

ASSUMPTION: Lubbock offers a comfortable work-life balance, with a reasonable commute time and affordable housing options.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the Marketing Manager
• Final interview with the Director of Marketing

Key Assessment Areas:

• Communication skills and presentation
• Event planning and management experience
• Marketing program development and implementation
• Proficiency in Microsoft Office and Adobe Creative Suite

Application Tips:

• Highlight relevant marketing and event management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the HVAC industry and wholesale distribution
• Prepare examples of successful marketing campaigns or events you've managed in the past

ATS Keywords: Marketing, Event Management, Social Media Management, Email Marketing, Adobe Creative Suite, Microsoft Office, HVAC, Wholesale Distribution

ASSUMPTION: Applicants should emphasize their relevant marketing and event management experience, as well as their ability to work well within a team and manage multiple projects.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Canva (optional)
• Social media platforms (Facebook, Instagram, LinkedIn)
• Email marketing software (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Dependability
• Partnership
• Quality

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing priorities
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have strong communication skills and the ability to work well within a team?
• Are you adaptable and able to manage multiple projects simultaneously?
• Do you share Robert Madden Industries' commitment to building dependable partnerships and providing high-quality service?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, as well as their ability to thrive in a collaborative and dynamic environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and sometimes unpredictable event planning environment
• Adapting to changes in marketing strategies or event plans
• Balancing the needs of internal stakeholders with external customer expectations

ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to changes, and work effectively within a team to overcome these challenges.

📈 Similar Roles Comparison

• Unlike other marketing and event specialist roles, this position focuses on the HVAC wholesale distribution industry
• This role requires a unique balance of event planning, marketing program management, and social media management skills
• Career progression in this role may lead to marketing management or similar leadership positions within the company

ASSUMPTION: Applicants should consider the unique aspects of this role and how their skills and experiences align with the specific requirements of the HVAC wholesale distribution industry.

📝 Sample Projects

• Planning and executing a successful customer appreciation event, including venue selection, vendor coordination, and on-site management
• Developing and implementing a targeted email marketing campaign to promote seasonal parts promotions, resulting in a 20% increase in sales
• Creating and managing social media content for a company event, leading to a 30% increase in event attendance and positive customer feedback

ASSUMPTION: Applicants should be prepared to provide specific examples of their marketing and event management experience, highlighting their ability to achieve measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the typical event planning process and how this role fits into it?
• How does this role collaborate with other departments within the company, such as sales and operations?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Robert Madden Industries support work-life balance for its employees?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing and event management experience, as well as your proficiency in Microsoft Office and Adobe Creative Suite
• Write a cover letter that demonstrates your understanding of the HVAC industry and wholesale distribution, as well as your enthusiasm for the role and the company
• Prepare examples of successful marketing campaigns or events you've managed in the past, showcasing your ability to achieve measurable results
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.