📌 Core Information
🔹 Job Title: Marketing and Events CO-OP
🔹 Company: Aramark
🔹 Location: Halifax, Nova Scotia, Canada
🔹 Job Type: Co-op/Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience in marketing, events, and communications
- Working with major food retailers and engaging with diverse stakeholders
- Developing professional skills in brand management, content creation, and customer service
- Contributing to strategic planning and project execution
ASSUMPTION: This role is designed for students enrolled in a co-op program, seeking to apply their marketing and communications skills in a real-world setting.
📋 Key Responsibilities
✅ Assist with day-to-day copywriting, content design, email, social media, editorial, events, etc.
✅ Collaborate with the marketing manager, team members, and external partners to develop communications and deliver consistent messaging
✅ Support the implementation and execution of retail, catering, and dining hall initiatives
✅ Manage project timelines and approvals, and ensure adherence to brand standards and pricing strategies
✅ Edit copy and graphics, and moderate social media interactions
✅ Create and plan social media strategy, and update company websites
✅ Participate in team meetings and brainstorming sessions to drive sales growth and student engagement
ASSUMPTION: The role requires strong organizational skills, adaptability, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Enrolled in a CO-OP program at a designated educational institution
Experience: None specified, but relevant experience in marketing or communications is an asset
Required Skills:
- Strong organizational and time management skills
- Experience and interest in content creation for social media (preferred)
- Experience working with Canva (considered an asset)
- Proficiency in Microsoft Office applications
- Ability to communicate clearly and concisely with customers, clients, employees, and leadership
- Dependable, reliable with a strong work ethic
- Ability to work flexible hours, including nights, weekends, or holidays
- Ability to quickly identify new trends on social media and promptly learn, adopt, develop, and turn around content
- Flexibility in switching between duties and assignments as required
- Strong entrepreneurial spirit with time management skills and the ability to organize and own their day
Preferred Skills:
- Experience with and knowledge of all Microsoft Office applications
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office applications is implied and expected.
💰 Compensation & Benefits
Salary Range: CAD 15-18 per hour (industry standard for co-op/internship roles in marketing)
Benefits:
- Gain valuable work experience and develop professional skills
- Work with a global leader in food and hospitality services
- Opportunity to engage with diverse stakeholders and build professional network
Working Hours: Full-time (40 hours per week), with flexible hours including nights, weekends, or holidays
ASSUMPTION: The salary range is estimated based on industry standards for co-op/internship roles in marketing and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Aramark operates in the food and hospitality services industry, serving clients in various sectors, including healthcare, education, business, and corrections.
Company Size: Aramark is a large corporation with over 10,000 employees globally. Working for a large company offers opportunities for growth and exposure to diverse teams and projects.
Founded: Aramark was founded in 1959 and has since grown into a global leader in its industry.
Company Description:
- Aramark is committed to delivering innovative and sustainable food and facility services that enrich people's lives
- The company focuses on creating great experiences for clients, customers, and employees
- Aramark is dedicated to serving its communities and the planet through its business operations and social responsibility initiatives
Company Specialties:
- Patient & Retail Food Services
- Facility Services
- Environmental Services
- Asset Solutions
- Uniforms
Company Website: Aramark Healthcare Plus
ASSUMPTION: The company's focus on sustainability and social responsibility may provide opportunities for students interested in these areas.
📊 Role Analysis
Career Level: Entry-level (co-op/internship)
Reporting Structure: The co-op student will report directly to the Marketing Manager and work collaboratively with the Marketing and Events Assistant and other team members.
Work Arrangement: Full-time (40 hours per week) with flexible hours, including nights, weekends, or holidays.
Growth Opportunities:
- Gain valuable work experience and develop professional skills
- Build professional network and engage with diverse stakeholders
- Potential for full-time employment after graduation, depending on performance and business needs
ASSUMPTION: The co-op program offers a structured learning experience with opportunities for growth and development.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of working at various locations within the Dalhousie University campus.
Office Location(s): Dalhousie University, Halifax, Nova Scotia, Canada
Geographic Context:
- Halifax is the capital and largest city of Nova Scotia, with a population of approximately 400,000 people
- The city is known for its vibrant culture, historic sites, and natural beauty
- Dalhousie University is a research-intensive university with a strong focus on interdisciplinary learning and research
Work Schedule: Full-time (40 hours per week) with flexible hours, including nights, weekends, or holidays.
ASSUMPTION: The work environment is dynamic and fast-paced, with opportunities to engage with diverse stakeholders and work on various projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing Manager and/or Marketing and Events Assistant
- Background check and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively with diverse stakeholders
- Organizational skills and ability to manage multiple projects simultaneously
- Creativity and ability to identify new trends on social media
- Adaptability and flexibility in switching between duties and assignments
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the role and Aramark's mission and values
- Showcase your creativity and ability to think outside the box
ATS Keywords: Marketing, Events, Communications, Social Media, Content Creation, Customer Service, Brand Management, Project Management, Time Management, Organizational Skills, Canva, Microsoft Office
ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva (for graphic design and content creation)
- Social media platforms (Facebook, Instagram, Twitter)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The role may require the use of additional tools and technologies, depending on the specific projects and initiatives the co-op student works on.
👔 Cultural Fit Considerations
Company Values:
- Rooted in service
- United by purpose
- Strive to do great things for each other, our partners, our communities, and our planet
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you share Aramark's commitment to service and purpose?
- Are you comfortable working in a fast-paced, dynamic environment with diverse stakeholders?
- Do you have a strong entrepreneurial spirit and the ability to organize and own your day?
ASSUMPTION: Aramark values candidates who align with their mission and values and are committed to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working flexible hours, including nights, weekends, or holidays
- Adapting to a dynamic and fast-paced work environment
- Balancing co-op responsibilities with academic commitments
ASSUMPTION: These challenges can be overcome with strong organizational skills, time management, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing, events, and communications within the food and hospitality services industry
- Similar roles in other industries may have different focuses, such as product marketing, event planning, or public relations
- Career progression in this role may lead to opportunities in marketing, communications, or management within Aramark or other organizations
ASSUMPTION: The unique aspects of this role offer a valuable learning experience and opportunities for growth and development.
📝 Sample Projects
- Planning and executing a marketing campaign for a new retail outlet
- Creating and implementing a social media strategy to increase engagement and followers
- Supporting the execution of a major event, such as a conference or gala
ASSUMPTION: These projects are examples of the types of initiatives the co-op student may work on, depending on business needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for the organization?
- What opportunities are there for professional development and growth within the organization?
- How does Aramark support work-life balance for its employees?
- What is the company's approach to sustainability and social responsibility?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the organization, and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work, such as social media campaigns or marketing projects, to showcase your skills and creativity
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
