📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: CapIntel
🔹 Location: Halifax, NS & Toronto, ON (Remote)
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategies for major product launches
- Building and maintaining scalable product marketing processes
- Developing clear, accessible enablement materials
- Gathering and synthesizing customer insights and market feedback
- Collaborating with cross-functional teams to align on messaging and launch planning
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Lead go-to-market strategy for major launches that support roadmap priorities and user adoption
✅ Build and maintain scalable product marketing processes to ensure consistency across messaging, enablement, and launch execution
✅ Develop clear, accessible enablement materials that help customer-facing teams communicate product value
✅ Gather and synthesize customer insights, product usage data, and market feedback to inform positioning and strategy
✅ Collaborate with product, marketing, and revenue teams to align on messaging, launch planning, and ongoing communication
✅ Conduct competitive analyses and market research to support positioning, differentiation, and product strategy
✅ Contribute to monetization discussions by providing customer and market context to inform product value communication
ASSUMPTION: This role requires a strong understanding of product marketing principles, market research methods, and cross-functional team collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6+ years in B2B SaaS product marketing, with experience leading launches and driving adoption
Required Skills:
- Proven ability to translate complex concepts into clear, audience-appropriate messaging
- Experience gathering and applying qualitative and quantitative insights to guide decisions
- Proven ability to build alignment and partner across product, marketing, and revenue teams
- Comfortable rolling up sleeves to build messaging, resources, and processes that scale with the business
Preferred Skills:
- Experience in WealthTech, FinTech, or other compliance-focused B2B industries
- Involvement in pricing or monetization strategy for SaaS products
- Background working in multi-product or product-led growth environments
ASSUMPTION: While the job listing does not specify preferred qualifications, these additional skills would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a mid-senior level product marketing role in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Canada. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wealthtech - CapIntel provides a proposal generation platform for financial professionals, transforming how they compare, discuss, and present investment options to their clients.
Company Size: Small to Medium (51-200 employees) - CapIntel is a growing startup with a dynamic team and a strong commitment to innovation.
Founded: 2019 - CapIntel has been on a mission to provide magical financial moments for all since its launch.
Company Description:
- Innovative proposal generation platform for financial professionals
- Adopted 4x more than previous solutions in the industry
- One executive called CapIntel "the most intuitive platform I’ve used in almost 20 years in financial services."
Company Specialties:
- Proposal generation software
- Investment comparison tools
- Client engagement platforms
Company Website: https://www.capintel.com/
ASSUMPTION: CapIntel is a fast-growing wealthtech company with a strong focus on innovation and customer satisfaction.
📊 Role Analysis
Career Level: Mid-Senior level - This role requires a significant amount of experience and expertise in product marketing.
Reporting Structure: This role reports directly to the VP, Product and collaborates closely with the Director, Solutions Architecture and Head of Marketing.
Work Arrangement: Remote OK - CapIntel offers flexible work arrangements, allowing employees to work remotely.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on various products and features within the CapIntel platform
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, as CapIntel continues to expand and innovate.
🌍 Location & Work Environment
Office Type: Remote - CapIntel offers a remote-friendly work environment, with employees able to work from home or in one of the company's offices in Halifax, NS or Toronto, ON.
Office Location(s): Halifax, NS & Toronto, ON
Geographic Context:
- Halifax, NS - A coastal city in Atlantic Canada with a vibrant startup scene and a high quality of life
- Toronto, ON - Canada's largest city and a major financial hub, offering numerous cultural and recreational opportunities
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: CapIntel's remote-friendly work environment allows employees to balance their personal and professional lives more effectively.
💼 Interview & Application Insights
Typical Process:
- 30-minute video interview with a member of the Talent Acquisition team
- 45-minute video interview with the Director, Solutions Architecture
- 45-minute video interview with the VP, Product
- 60-minute presentation with the Director, Solutions Architecture, VP, Product, and Head of Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Alignment with CapIntel's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership abilities
- Research CapIntel's company culture and values to ensure a strong fit
ATS Keywords: Product Marketing, Go-To-Market Strategy, Cross-Functional Collaboration, Customer Insights, Market Research, Monetization
ASSUMPTION: CapIntel's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to contribute to the company's growth and success.
🛠️ Tools & Technologies
- Product marketing software (e.g., Asana, Trello, or Monday.com)
- Market research tools (e.g., SurveyMonkey, Google Forms, or Typeform)
- Presentation software (e.g., PowerPoint, Google Slides, or Keynote)
ASSUMPTION: CapIntel uses various tools and technologies to streamline product marketing processes and improve collaboration among teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric - CapIntel prioritizes understanding and meeting the needs of its customers
- Innovative - CapIntel encourages creativity, experimentation, and continuous learning
- Collaborative - CapIntel fosters a culture of teamwork, open communication, and mutual respect
Work Style:
- Remote-friendly - CapIntel offers flexible work arrangements to accommodate employees' personal needs and preferences
- Dynamic - CapIntel is a fast-growing startup with a rapidly evolving work environment
- Data-driven - CapIntel uses data and insights to inform decision-making and guide product development
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have strong communication skills and the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: CapIntel's company culture values innovation, collaboration, and customer-centricity, and employees should be comfortable working in a dynamic, remote-friendly environment.
⚠️ Potential Challenges
- Managing multiple product launches simultaneously
- Balancing strategic thinking with day-to-day tactical execution
- Adapting to a rapidly evolving work environment
- Ensuring consistent messaging and communication across various teams and stakeholders
ASSUMPTION: This role presents numerous challenges, but also offers significant opportunities for growth and impact.
📈 Similar Roles Comparison
- This role is more strategic and focused on go-to-market strategy than traditional product marketing roles, which may involve more day-to-day tactical execution
- CapIntel's wealthtech industry context requires a strong understanding of financial services and compliance regulations
- Career progression in this role may involve moving into a leadership or management position as the company grows
ASSUMPTION: This role offers unique opportunities and challenges compared to similar product marketing roles in other industries or company sizes.
📝 Sample Projects
- Developing a go-to-market strategy for a new investment comparison tool
- Conducting market research to identify gaps in the competitive landscape and inform product positioning
- Creating enablement materials to help customer-facing teams communicate the value of a new product feature
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of customer insights and market research.
❓ Key Questions to Ask During Interview
- How does CapIntel support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
- How does CapIntel measure the success of its product marketing efforts, and how can this role contribute to improving those metrics?
- What is the company's long-term vision for its product marketing team, and how does this role fit into that plan?
- How does CapIntel foster a culture of innovation and continuous learning, and how can this role contribute to that effort?
ASSUMPTION: These questions help candidates better understand the role's responsibilities, the company's priorities, and the opportunities for growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through CapIntel's Careers Page
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership abilities
- Research CapIntel's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
