Marketing Art Director

📌 Core Information

🔹 Job Title: Marketing Art Director

🔹 Company: Techland S.A.

🔹 Location: Wrocław, Województwo dolnośląskie, Poland

🔹 Job Type: Full-time

🔹 Category: Computer Games

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the creation of key arts and promotional materials for AA and AAA titles
• Defining and guiding the artistic vision for marketing visuals
• Collaborating with internal and external teams to produce high-quality assets
• Ensuring visual consistency across all channels and maintaining alignment with in-game art direction
• Providing hands-on feedback and direction to elevate the creative output of the team

ASSUMPTION: This role requires a strong background in visual design for games or entertainment, with a deep understanding of the gaming market and a passion for visual excellence.

📋 Key Responsibilities

✅ Define and guide the artistic vision of all marketing visuals for our AA and AAA titles

✅ Collaborate with internal and external artists, editors, and motion designers to produce high-quality assets

✅ Own the look and feel of key arts, beauty shots, screenshots, social creatives, and campaign visuals

✅ Ensure visual consistency across all channels and maintain alignment with in-game art direction

✅ Provide hands-on feedback and direction to elevate the creative output of the team

✅ Translate game themes, characters, and emotions into striking visual storytelling

✅ Partner with Product and Community teams to bring ideas to life visually

✅ Set quality standards and raise the bar for quality

✅ Estimate time needed for production

✅ Create processes fostering efficient cooperation within the creative team and with Development

ASSUMPTION: This role involves a high degree of creativity and collaboration, requiring strong leadership and mentoring skills.

🎯 Required Qualifications

Education: Not specified

Experience: A seasoned Senior Art Director, Creative Director or Senior Artist with strong experience in visual design for games or entertainment

Required Skills:

• Expertise in mood, composition, visual storytelling, and defining distinctive artistic styles
• Creative leadership and mentoring skills
• Passion for visual excellence
• Collaborative partner who can interpret creative briefs and bring bold ideas to life through visuals
• Deep knowledge of the gaming market

Preferred Skills:

• Experience in trailer direction or motion graphics
• Familiarity with cinematic capture or engine-based visuals
• Understanding of platform-specific visual requirements (Steam, PlayStation, Xbox, etc.)

ASSUMPTION: While not explicitly stated, a Bachelor's degree in a related field (e.g., Fine Arts, Graphic Design) is typically expected for this level of role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Art Director role in Poland, the estimated salary range is PLN 15,000 - 25,000 per month (gross).

Benefits:

• Private medical care
• Life insurance
• Pro-health campaigns
• Gifts for different occasions

Working Hours: Full-time, standard office hours with flexible working hours and no dress code

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Techland is a leading game development and publishing company, known for creating iconic franchises like Call of Juarez and Dying Light

Company Size: Techland has 501-1,000 employees, providing a large and diverse work environment

Founded: 1991, with over 30 years of experience in the gaming industry

Company Description:

• Techland is one of the biggest video game companies in Poland
• Known for creating iconic franchises like Call of Juarez and Dying Light
• Committed to pushing the boundaries of game development and delivering unforgettable experiences to players

Company Specialties:

• Computer games
• Video games
• Games development
• Multi-platform game engine
• Games publishing
• Console games

Company Website: techland.net

ASSUMPTION: Techland's extensive experience and large team size suggest a well-established company culture and robust resources for professional development.

📊 Role Analysis

Career Level: Senior Art Director, typically requiring 7-10 years of experience in a similar role

Reporting Structure: This role likely reports to the Head of Marketing or a similar leadership position within the marketing department

Work Arrangement: On-site, with flexible working hours and no dress code

Growth Opportunities:

• Potential career progression to a Creative Director or similar leadership role
• Opportunities to work on AAA titles and high-profile projects
• Chance to mentor and develop junior team members

ASSUMPTION: Given Techland's size and experience, there may be opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Techland has state-of-the-art offices filled with chillout zones, a fully equipped kitchen, and a gym (Wrocław office)

Office Location(s): Jana Szczyrki 11, 54-420 Wrocław, Poland

Geographic Context:

• Wrocław is the fourth-largest city in Poland, with a population of around 630,000
• It is located in the southwestern part of the country, near the Czech border
• Wrocław is known for its vibrant cultural scene, with numerous museums, theaters, and festivals

Work Schedule: Standard office hours, with flexible working hours and no dress code

ASSUMPTION: Wrocław offers a high quality of life, with a rich cultural scene and affordable cost of living compared to other major European cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• On-site interview with the hiring manager and/or team members to discuss the role and company in more detail
• Portfolio review or creative challenge to evaluate artistic skills and vision

Key Assessment Areas:

• Artistic skills and vision
• Cultural fit and communication skills
• Problem-solving and creative thinking
• Leadership and mentoring abilities

Application Tips:

• Highlight relevant experience in visual design for games or entertainment
• Demonstrate a deep understanding of the gaming market and trends
• Showcase a strong portfolio that reflects your artistic vision and style
• Tailor your resume and cover letter to emphasize your relevant skills and experience

ATS Keywords: Marketing Art Director, Visual Design, Game Marketing, Artistic Direction, Creative Leadership, Gaming Market, Visual Storytelling

ASSUMPTION: Techland's hiring process is likely to be competitive, with a focus on finding the best fit for the company's culture and artistic vision.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• 3D modeling and rendering software (e.g., Blender, Maya, 3ds Max)
• Game engines (e.g., Unreal Engine, Unity)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Innovation
• Community engagement

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Player-focused and community-driven

Self-Assessment Questions:

• Do I have a strong passion for visual excellence and a deep understanding of the gaming market?
• Am I comfortable working in a collaborative, team-oriented environment?
• Do I have strong leadership and mentoring skills, with the ability to inspire and guide others?

ASSUMPTION: Techland's company culture is likely to be creative, collaborative, and player-focused, with a strong emphasis on quality and innovation.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic industry with frequent changes and updates
• Balancing creative vision with practical constraints and feedback
• Adapting to new tools, technologies, and platforms as the gaming industry evolves

ASSUMPTION: The Marketing Art Director role at Techland may present unique challenges related to the fast-paced nature of the gaming industry and the need to balance creative vision with practical constraints.

📈 Similar Roles Comparison

• Compared to a Senior Art Director role in a different industry, this role may require a deeper understanding of the gaming market and trends
• In contrast to a Creative Director role, this position focuses primarily on visual storytelling and artistic direction, rather than campaign planning or strategy
• Career progression in this role may follow a similar path to that of a Creative Director, with opportunities to lead teams and mentor junior staff

ASSUMPTION: While this role shares similarities with other Art Director or Creative Director positions, the focus on the gaming industry and marketing visuals sets it apart.

📝 Sample Projects

• Creating key art and promotional materials for an upcoming AAA title
• Developing a visual style guide for a new game franchise
• Collaborating with the development team to create in-game assets that align with marketing visuals

ASSUMPTION: The specific projects a Marketing Art Director at Techland works on will vary depending on the company's current game portfolio and marketing needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Techland approach community engagement and player feedback in its marketing strategies?
• What opportunities are there for career growth and professional development within the company?
• How does Techland balance creative vision with practical constraints and feedback in its marketing efforts?
• What is the typical work environment like, and how does Techland support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, informed questions during the interview process can help applicants better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Techland's job portal
• Tailor your resume and cover letter to highlight your relevant skills and experience in visual design for games or entertainment
• Prepare a portfolio showcasing your artistic vision, style, and ability to translate game themes, characters, and emotions into striking visual storytelling
• Follow up with Techland's HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.