Marketing Art Director

📌 Core Information

🔹 Job Title: Marketing Art Director

🔹 Company: Techland S.A.

🔹 Location: Wrocław, Poland

🔹 Job Type: Full-time

🔹 Category: Computer Games

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and guiding the artistic vision of all marketing visuals for Techland's games.
• Collaborating with internal and external artists, editors, and motion designers to produce high-quality assets.
• Ensuring visual consistency across all channels and maintaining alignment with in-game art direction.
• Providing hands-on feedback and direction to elevate the creative output of the team.
• Translating game themes, characters, and emotions into striking visual storytelling.

ASSUMPTION: This role requires a high level of creative leadership and expertise in visual storytelling to ensure a cohesive and compelling aesthetic for Techland's games across all marketing channels.

📋 Key Responsibilities

✅ Define and guide the artistic vision of all marketing visuals for Techland's AA and AAA titles.

✅ Collaborate with internal and external artists, editors, and motion designers to produce high-quality assets.

✅ Own the look and feel of key arts, beauty shots, screenshots, social creatives, and campaign visuals.

✅ Ensure visual consistency across all channels and maintain alignment with in-game art direction.

✅ Provide hands-on feedback and direction to elevate the creative output of the team.

✅ Translate game themes, characters, and emotions into striking visual storytelling.

✅ Partner with Product and Community teams to bring ideas to life visually.

✅ Setting quality standards and raising the bar for quality.

✅ Estimating time needed for production.

✅ Creating processes fostering efficient cooperation within the creative team and with Development.

ASSUMPTION: The responsibilities listed above are essential for creating visually compelling marketing materials that effectively showcase Techland's games and engage players worldwide.

🎯 Required Qualifications

Education: Bachelor's degree in Fine Arts, Graphic Design, or a related field (or equivalent experience).

Experience: A seasoned Senior Art Director, Creative Director, or Senior Artist with strong experience in visual design for games or entertainment.

Required Skills:

• Expertise in mood, composition, visual storytelling, and defining distinctive artistic styles.
• Proven creative leadership and mentoring skills.
• Passion for visual excellence, not marketing strategy or campaign planning.
• Collaborative partner who can interpret creative briefs and bring bold ideas to life through visuals.
• Deep knowledge of the gaming market, various formats, channels, and methods used to promote games.

Preferred Skills:

• Experience in trailer direction or motion graphics.
• Familiarity with cinematic capture or engine-based visuals.
• Understanding of platform-specific visual requirements (Steam, PlayStation, Xbox, etc.).

ASSUMPTION: The required qualifications listed above are essential for a successful Marketing Art Director at Techland, ensuring that the candidate possesses the necessary creative and leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 15,000 PLN and 25,000 PLN per month, based on industry standards for a senior-level role in the gaming industry in Poland. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Private Medical Care
• Life Insurance
• Pro-Health Campaigns
• Gifts for Different Occasions
• Flexible working hours and no dress code
• Dedicated HR Business Partner support
• Company newsletters, PR & project updates
• Personal development opportunities, including a dedicated development budget, extra paid training days, stable career paths, and internal/external training
• State-of-the-art offices with chillout zones, fully equipped kitchen, gym (Wrocław office), and free car park (Wrocław/Warsaw office)

Working Hours: Full-time position with standard office hours, Monday to Friday.

ASSUMPTION: The salary range and benefits provided are estimates based on industry standards and may vary depending on the candidate's qualifications and experience. Techland offers a competitive benefits package to attract and retain top talent in the gaming industry.

📌 Applicant Insights

🔍 Company Context

Industry: Techland is a leading video game development company with over 30 years of experience in the gaming industry. They are known for creating iconic franchises like Call of Juarez and the zombie genre-defining Dying Light, which has been played by over 45 million players worldwide.

Company Size: Techland has between 501-1,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Techland was founded in 1991 and has since grown into one of the biggest video game companies in Poland, with studios in Wrocław and Warsaw.

Company Description:

• Techland is committed to pushing the boundaries of game development and delivering unforgettable experiences to players worldwide.
• The company fosters an innovative and collaborative work environment, with a focus on quality, innovation, and community engagement.
• Techland's long history has produced well-known and critically acclaimed games, and they continue to create compelling AAA titles around cutting-edge gameplay.

Company Specialties:

• Computer games
• Video games
• Games development
• Multi-platform game engine
• Games publishing
• Console games

Company Website: techland.net

ASSUMPTION: Techland's extensive experience in the gaming industry and commitment to delivering high-quality games make it an attractive employer for gaming enthusiasts and professionals alike.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership in visual design for games or entertainment.

Reporting Structure: The Marketing Art Director will work closely with Product, Marketing, and Communication teams, as well as internal and external artists, editors, and motion designers. They will report directly to the Marketing Director.

Work Arrangement: This is an on-site, full-time position, with standard office hours, Monday to Friday.

Growth Opportunities:

• As a senior-level role, this position offers opportunities for mentoring and leading junior team members.
• With Techland's commitment to innovation and growth, there may be opportunities for career advancement within the company.
• The company offers personal development opportunities, including a dedicated development budget, extra paid training days, and stable career paths.

ASSUMPTION: The Marketing Art Director role at Techland offers a unique opportunity for creative professionals to grow and make a significant impact on the company's marketing efforts and overall success.

🌍 Location & Work Environment

Office Type: Techland's offices are state-of-the-art facilities with chillout zones, fully equipped kitchens, gyms (Wrocław office), and free car parks (Wrocław/Warsaw office).

Office Location(s): Techland has offices in Wrocław and Warsaw, Poland.

Geographic Context:

• Wrocław is the fourth-largest city in Poland, located in the southwestern part of the country, near the Czech border.
• The city is known for its vibrant cultural scene, rich history, and beautiful architecture.
• Wrocław offers a high quality of life, with affordable living costs, a well-developed public transportation system, and numerous parks and green spaces.

Work Schedule: Standard office hours, Monday to Friday, with flexible working hours and no dress code.

ASSUMPTION: Techland's offices provide a modern and comfortable work environment, fostering creativity and collaboration among team members. The location in Wrocław offers a high quality of life and numerous cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Techland careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Portfolio review and creative challenge to evaluate artistic skills and problem-solving abilities.
• On-site or virtual interview with the Marketing Director and other team members to discuss the role, responsibilities, and expectations.

Key Assessment Areas:

• Artistic skills and visual storytelling abilities.
• Creative leadership and mentoring skills.
• Collaboration and communication skills.
• Understanding of the gaming market and various marketing channels.

Application Tips:

• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare a cover letter that demonstrates your passion for visual storytelling and the gaming industry.
• Be ready to discuss your creative process, inspirations, and how you approach visual storytelling in your portfolio pieces.

ATS Keywords: Marketing Art Director, Visual Storytelling, Artistic Direction, Gaming Market, Creative Leadership, Marketing Visuals, Game Marketing, AAA Titles, AA Titles, Team Collaboration, Quality Standards

ASSUMPTION: The application process for the Marketing Art Director role at Techland is designed to assess the candidate's artistic skills, creative leadership abilities, and cultural fit within the company. Applicants should be prepared to demonstrate their expertise in visual storytelling and their understanding of the gaming market.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• 3D modeling and rendering software (e.g., Blender, Maya, 3ds Max)
• Game engines (e.g., Unreal Engine, Unity)
• Project management tools (e.g., JIRA, Asana, Trello)

ASSUMPTION: The Marketing Art Director will be expected to have proficiency in industry-standard creative software and tools, as well as an understanding of game engines and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Quality and excellence
• Collaboration and teamwork
• Passion for gaming and player engagement

Work Style:

• Creative and visually-driven
• Collaborative and team-oriented
• Adaptable and responsive to feedback
• Results-focused and deadline-driven

Self-Assessment Questions:

• Do you thrive in a creative and collaborative environment, and are you able to adapt your artistic vision to feedback and input from others?
• Are you passionate about gaming and eager to create visually compelling marketing materials that engage players worldwide?
• Do you possess strong leadership skills and the ability to mentor and guide junior team members?

ASSUMPTION: Techland values creative and innovative team members who are passionate about gaming and committed to delivering high-quality visuals that engage players worldwide. Candidates should be able to demonstrate their alignment with these values and work style preferences during the application and interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously, requiring strong time management and organizational skills.
• Adapting to feedback and input from various stakeholders, including Product, Marketing, and Communication teams, as well as internal and external artists, editors, and motion designers.
• Ensuring visual consistency across all marketing channels and maintaining alignment with in-game art direction, which may require close collaboration and communication with the game development team.
• Keeping up-to-date with industry trends and best practices in visual storytelling and marketing for games, which may require ongoing professional development and learning.

ASSUMPTION: The Marketing Art Director role at Techland presents unique challenges and opportunities for creative professionals to grow and make a significant impact on the company's marketing efforts and overall success. Candidates should be prepared to manage multiple projects, adapt to feedback, and maintain visual consistency across various marketing channels.

📈 Similar Roles Comparison

• Unlike other marketing roles, the Marketing Art Director position at Techland focuses primarily on visual storytelling and artistic direction, rather than campaign planning or messaging strategy.
• Techland's commitment to innovation and quality in game development sets it apart from other gaming companies, offering unique opportunities for creative professionals to push the boundaries of visual storytelling in marketing.
• As a senior-level role, the Marketing Art Director position at Techland offers opportunities for mentoring and leading junior team members, as well as career advancement within the company.

ASSUMPTION: The Marketing Art Director role at Techland is unique in its focus on visual storytelling and artistic direction, offering creative professionals the opportunity to make a significant impact on the company's marketing efforts and overall success. The role presents unique challenges and opportunities for growth and career advancement within the gaming industry.

📝 Sample Projects

• Creating a visually compelling marketing campaign for Techland's upcoming AAA title, showcasing the game's unique features and selling points through striking visuals and engaging storytelling.
• Developing a consistent and cohesive visual style guide for Techland's marketing materials, ensuring that all marketing visuals align with the company's brand and in-game art direction.
• Collaborating with the game development team to create visually stunning trailers and promotional materials that effectively showcase the game's features and engage players worldwide.

ASSUMPTION: The Marketing Art Director role at Techland offers creative professionals the opportunity to work on high-profile projects and make a significant impact on the company's marketing efforts and overall success. Candidates should be prepared to demonstrate their expertise in visual storytelling and their ability to collaborate effectively with various stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for developing marketing visuals for Techland's games, and how the Marketing Art Director fits into this process?
• How does Techland ensure visual consistency across all marketing channels, and what role does the Marketing Art Director play in maintaining this consistency?
• What opportunities are there for mentoring and leading junior team members in this role, and how does Techland support the professional development of its employees?
• How does Techland engage with its community of players, and what role does the Marketing Art Director play in fostering this engagement through visually compelling marketing materials?
• What is the work-life balance like for the Marketing Art Director at Techland, and how does the company support its employees' well-being and work-life balance?

ASSUMPTION: The interview process for the Marketing Art Director role at Techland is an opportunity for candidates to learn more about the company's creative process, visual storytelling approach, and commitment to employee development and engagement. Candidates should be prepared to ask insightful questions that demonstrate their interest in the role and alignment with Techland's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Techland careers portal.
• Tailor your resume and portfolio to highlight your relevant experience and skills for this role, with a focus on visual storytelling and artistic direction.
• Prepare a cover letter that demonstrates your passion for gaming and your understanding of the gaming market, as well as your alignment with Techland's values and work style.
• If selected for an interview, be prepared to discuss your creative process, inspirations, and how you approach visual storytelling in your portfolio pieces.
• Follow up with Techland's HR Business Partner one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.