📌 Core Information
🔹 Job Title: Marketing Assistant
🔹 Company: Orchid Development/The Brasserie
🔹 Location: George Town, Grand Cayman, Cayman Islands
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Assisting in content creation and marketing campaign rollout across multiple platforms
- Supporting the marketing team in executing promotional campaigns and events
- Handling general marketing administrative tasks and creative production
- Contributing to the daily marketing activities that ensure consistent and impactful brand communication
ASSUMPTION: This role is ideal for an entry-level candidate eager to learn and contribute to various marketing activities across the company's portfolio.
📋 Key Responsibilities
✅ Assist in scheduling, drafting, and publishing content across social media, website, email, and other digital platforms
✅ Support the marketing team in executing promotional campaigns, events, and launches
✅ Action updates to menus, signage, and promotional materials using established templates in Canva and Adobe Illustrator
✅ Assist with the maintenance of the content calendar, asset library, and marketing databases
✅ Capture and edit basic photo/video content for social media and promotional use
✅ Conduct research and collect information to support content creation and campaign planning
✅ Handle general marketing admin tasks (e.g., image resizing, organizing assets, creating labels/tags, printing, filing)
✅ Liaise with internal teams to gather materials, confirm campaign details, and help ensure deadlines are met
✅ Track social media interactions and emerging trends, identifying potential opportunities or issues
✅ Perform on-site support for marketing events, including setup and documentation (photography/video)
✅ Any other duties as assigned to support the marketing and communications goals of the business
ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to multitask and manage tight deadlines.
🎯 Required Qualifications
Education: Associate’s degree in marketing, communications, business, or a related field
Experience: Minimum of 1 year of experience in a marketing or administrative support role
Required Skills:
- Strong organizational skills with high attention to detail
- Good writing and editing ability; capable of following brand tone and voice guidelines
- Working knowledge of Canva, Adobe Illustrator, and/or Photoshop
- Comfortable with social media platforms (Instagram, Facebook, etc.)
- Basic understanding of marketing fundamentals and willingness to learn on the job
- Able to contribute positively as a team, helping with various tasks as requested
- Self-motivated, reliable, and able to manage multiple tasks with tight deadlines
- Interest in food, beverage, and health and wellness is a plus
- Valid Cayman Islands driver’s license
ASSUMPTION: Candidates with relevant education and experience in marketing or a related field are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between KYD 25,000 - KYD 35,000 per annum, based on industry standards for entry-level marketing roles in the Cayman Islands. This estimate may vary depending on the candidate's qualifications and experience.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Retirement plan
- Employee discounts at The Brasserie and associated F&B outlets
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility to work evenings and weekends as needed for events and campaigns.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality and tourism, with a focus on food and beverage, and health and wellness
Company Size: Small (6 employees), offering a close-knit team environment with opportunities for growth and exposure to various aspects of the business
Founded: The Brasserie was founded in 2010, with Orchid Development serving as the parent company
Company Description:
- Orchid Development is a hospitality management company that owns and operates The Brasserie, a popular French-inspired restaurant in George Town, Grand Cayman
- The Brasserie is known for its exceptional cuisine, warm atmosphere, and commitment to providing excellent customer service
- The company also manages associated F&B outlets and The Club, offering diverse marketing opportunities
Company Specialties:
- Restaurant management
- Event planning and execution
- Marketing and branding for hospitality and tourism industries
- Health and wellness initiatives
Company Website: https://www.thebrasserie.ky/
ASSUMPTION: The company's focus on hospitality and tourism provides a unique and engaging work environment for marketing professionals.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Marketing Assistant will report directly to the Marketing Manager and work closely with other marketing team members, as well as internal teams such as operations, sales, and events
Work Arrangement: On-site, with flexibility to work remotely for specific tasks or projects as needed
Growth Opportunities:
- Learning and developing marketing skills through hands-on experience and collaboration with the marketing team
- Potential for career progression within the marketing department or other areas of the business
- Opportunities to work on diverse marketing campaigns and projects across the company's portfolio
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in marketing and make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Upscale restaurant setting with a professional and welcoming atmosphere
Office Location(s): The Brasserie, 26 S Church St, George Town, Grand Cayman KY1-1103, Cayman Islands
Geographic Context:
- George Town is the capital and largest city of the Cayman Islands, offering a vibrant and multicultural environment
- The Cayman Islands are known for their beautiful beaches, crystal-clear waters, and thriving tourism industry
- The location provides ample opportunities for networking and collaboration within the hospitality and tourism sectors
Work Schedule: Full-time, with flexibility to work evenings and weekends as needed for events and campaigns
ASSUMPTION: The location and work environment offer a unique and engaging setting for marketing professionals, with ample opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Marketing Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Final decision and offer
Key Assessment Areas:
- Candidates' understanding of marketing fundamentals and their ability to apply them in a practical setting
- Candidates' organizational skills and attention to detail
- Candidates' communication and interpersonal skills, both written and verbal
- Candidates' ability to work collaboratively and contribute positively to a team environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the company and its portfolio, and explain how your background aligns with the role's requirements
- Provide examples of your work, such as social media campaigns, promotional materials, or marketing reports, to showcase your skills and abilities
ATS Keywords: Marketing Assistant, Marketing Coordinator, Marketing Campaigns, Social Media, Content Creation, Brand Communication, Marketing Fundamentals, Team Contribution, Self-Motivation, Reliability, Task Management, Food and Beverage, Health and Wellness
ASSUMPTION: The application process is designed to assess candidates' marketing skills, experience, and cultural fit within the company's close-knit team environment.
🛠️ Tools & Technologies
- Canva
- Adobe Illustrator
- Photoshop
- Social media platforms (Instagram, Facebook, etc.)
- Content management systems (CMS)
- Marketing databases and analytics tools
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Excellence in customer service
- Attention to detail and commitment to quality
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Professional and polished appearance
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Adaptability and flexibility in a fast-paced setting
Self-Assessment Questions:
- Do you have a strong attention to detail and a commitment to quality in your work?
- Are you able to work collaboratively and contribute positively to a team environment?
- Do you have a passion for marketing and a desire to learn and grow within the industry?
ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role and contribute to the team's success.
⚠️ Potential Challenges
- The role may require working evenings and weekends for events and campaigns, which can impact work-life balance
- The fast-paced and dynamic nature of the hospitality and tourism industries can present unique challenges and demands
- The role may require multitasking and managing multiple projects simultaneously, which can be stressful at times
- The Cayman Islands' tropical climate and occasional weather events may impact work schedules and events
ASSUMPTION: Candidates should be aware of these potential challenges and consider how they might manage them in the context of the role and work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position in other hospitality or tourism companies, with a focus on content creation, campaign execution, and administrative support
- However, the unique aspects of this role include its focus on a French-inspired restaurant and associated F&B outlets, as well as the company's commitment to health and wellness initiatives
- Career progression in this role may lead to opportunities in marketing management, event planning, or other areas of the hospitality and tourism industry
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and how it may differ from similar positions in other industries or companies.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new menu item or special event
- Creating and distributing marketing materials, such as flyers, posters, or email newsletters, to promote upcoming events or initiatives
- Conducting market research to identify trends and opportunities in the hospitality and tourism industry and developing recommendations for the marketing team
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required in this role, but the specific projects and initiatives may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the hospitality and tourism industry, and how does the company address them?
- How does the company foster a culture of collaboration and teamwork within its marketing department and across the organization?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, and to assess their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how your background aligns with the role's requirements
- Provide examples of your work, such as social media campaigns, promotional materials, or marketing reports, to showcase your skills and abilities
- Prepare for your interview by researching the company and its portfolio, and practicing your responses to common interview questions
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
