- Supporting marketing efforts with a focus on content development and event coordination
- Working in a fast-paced consulting environment with Salesforce experts
- Gaining hands-on experience in B2B marketing, content creation, and event management
- Collaborating with a supportive and innovative team that values fresh ideas and initiative
📋 Key Responsibilities
🔹 Content Development Support:
- Research & Ideation:
- Assist in researching industry trends, competitor activities, and client success stories to generate content ideas that resonate with target personas (C-suites, CMOs, CTOs, Heads of CX, CIOs, Public Sector and Nonprofit leaders).
- Content Execution:
- Support the timely creation and publishing of engaging marketing collateral, including blog posts, social media updates (LinkedIn, Meta, TikTok), website copy, email newsletters (Mailchimp), and potentially video contents.
- Content Curation:
- Help curate relevant industry news and thought leadership pieces for sharing across our channels.
- Content Calendar Management:
- Contribute to the organization and scheduling of our content calendar.
🔹 Events Legwork & Support:
- Event Research:
- Identify relevant industry events, conferences, and webinars for Xenai Digital's participation.
- Logistics Coordination:
- Assist with the logistical planning for virtual and in-person events, including venue research (if applicable), vendor communication, and attendee registration support.
- Marketing Collateral for Events:
- Support the development of event-specific marketing materials, such as presentations, brochures, and promotional content.
- Post-Event Activities:
- Help with post-event follow-up, including lead nurturing and content dissemination.
- Database Management:
- Assist in maintaining and updating event-related contact databases.
🔹 General Marketing Support:
- Social Media Engagement:
- Monitor and engage with our audience on social media platforms.
- Reporting:
- Assist in tracking and reporting on the performance of marketing activities.
- Ad-hoc Tasks:
- Provide general administrative and operational support to the marketing team as needed.
📈 Applicant Insights
🔍 Company Context
🔹 Industry: IT Services and IT Consulting
🔹 Company Size: 201-500 employees
🔹 Founded: 2003
🔹 Company Description: Digital Alchemy (DA) was founded in 2003 in a two-bedroom apartment in Sydney with a mission to drive transformation across the industry through data-driven marketing. Since then, DA has grown to be the largest and most trusted Database Marketing Services Provider in Asia Pacific. The entire team consistently works to be on the edge of innovation, drive thought leadership in their industry, and remain a trusted relationship partner with their clients.
🔹 Company Specialties: Customer Strategy, Customer Analytics, Campaign Management, Data Management, Database Marketing, Loyalty, Marketing Automation, and Analytics & Optimisation
📊 Role Analysis
🔹 Career Level: Entry-level
🔹 Reporting Structure: This role reports directly to the Marketing Manager or a similar role within the organization.
🔹 Work Arrangement: This role is remote and based in Manila, Philippines.
🔹 Growth Opportunities:
- Gain invaluable practical experience in B2B marketing, content creation, and event management within the Salesforce ecosystem.
- Work closely with experienced marketing and Salesforce professionals who are passionate about sharing their knowledge.
- Contribute directly to the growth and success of a dynamic consulting firm.
🌍 Location & Work Environment
🔹 Office Type: Remote
🔹 Office Location(s): Manila, Philippines
🔹 Geographic Context:
- Manila is the capital and most populous city of the Philippines, with a population of over 13 million people.
- It is known for its vibrant nightlife, rich history, and diverse culture.
- The city is also a major hub for business, entertainment, and education in the region.
🔹 Work Schedule: This role requires a flexible work schedule, with the ability to work independently and as part of a remote team.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission through the provided link.
2. Phone or video screening to assess communication skills and cultural fit.
3. In-depth interview with the Marketing Manager or a panel of marketing professionals to discuss the role, responsibilities, and expectations.
4. Final decision and offer extension.
🔹 Key Assessment Areas:
- Communication skills, both written and verbal, with a strong command of English.
- Research and analytical skills, demonstrating the ability to identify trends and generate insights.
- Proactivity and self-motivation, with a keen eye for detail and a commitment to producing high-quality work.
- Proficiency in using social media platforms (LinkedIn, Facebook, Instagram, TikTok) and basic understanding of SEO principles.
- Ability to work independently and as part of a remote team, with a focus on collaboration and teamwork.
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the company, its mission, and the specific requirements of the role.
- Prepare examples of your content creation and event management experience, if applicable.
- Be ready to discuss your ideas for content and event strategies during the interview.
🛠️ Tools & Technologies
- Social media platforms (LinkedIn, Facebook, Instagram, TikTok)
- Content creation and management tools (e.g., WordPress, Mailchimp, Canva)
- Event management platforms (e.g., Eventbrite, Bizzabo)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
👔 Cultural Fit Considerations
🔹 Company Values:
- Innovation: DA consistently strives to be on the edge of innovation and drive thought leadership in their industry.
- Relationships: DA values building and maintaining strong, long-lasting relationships with their clients.
- Trust: DA is committed to being a trusted relationship partner with their clients.
🔹 Work Style:
- Collaborative: DA encourages a supportive and innovative team environment that values fresh ideas and initiative.
- Dynamic: DA operates in a fast-paced consulting environment, requiring adaptability and a proactive approach.
- Customer-centric: DA prioritizes understanding and satisfying their clients' needs and remaining relevant in the market.
🔹 Self-Assessment Questions:
1. How do your personal values align with DA's company values, particularly in terms of innovation and relationships?
2. Describe a time when you had to adapt to a significant change or challenge in a short period. How did you approach this situation, and what was the outcome?
3. How do you ensure that your work remains high-quality and error-free when working remotely and independently?
🛑️ Potential Challenges
1. Work-life balance: As an intern, it's essential to manage your time effectively and avoid overworking. Set clear boundaries between work and personal time.
2. Remote work environment: Working remotely can present unique challenges, such as distractions at home or feeling isolated. Proactively address these issues by creating a dedicated workspace and maintaining regular communication with your team.
3. Fast-paced environment: The dynamic consulting environment may require you to quickly adapt to new tasks and priorities. Be prepared to learn and adjust quickly, and don't hesitate to ask for clarification or support when needed.
📈 Similar Roles Comparison
1. Marketing Coordinator vs. Marketing Assistant Intern:
- A Marketing Coordinator role typically involves more strategic planning and oversight, while a Marketing Assistant Intern focuses on tactical execution and support.
- As an intern, you'll have more opportunities to learn and gain hands-on experience in various marketing aspects.
2. Event Coordinator vs. Marketing Assistant Intern:
- An Event Coordinator role is more specialized and focused on event planning and logistics, while a Marketing Assistant Intern has a broader scope, including content creation, social media engagement, and general marketing support.
- As an intern, you'll gain a well-rounded understanding of marketing and event management, which can be beneficial for career growth.
📝 Sample Projects
1. Content Creation:
- Develop a series of blog posts targeting C-suite executives, highlighting the benefits of Salesforce Marketing Cloud for customer engagement and retention.
- Create a social media campaign promoting an upcoming webinar on data-driven marketing strategies for nonprofits.
2. Event Management:
- Assist in planning and executing a virtual event focused on Salesforce's latest product updates and roadmap.
- Help coordinate an in-person event for clients, including venue research, vendor communication, and attendee registration.
💡 Key Questions to Ask During Interview
1. Role Responsibilities:
- What are the most important priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy and goals of the company?
2. Team Structure:
- Who will I be working with directly, and how does this role fit into the broader marketing team structure?
- What are the dynamics of the team, and how do they collaborate and support each other?
3. Company Culture:
- How does the company foster innovation and encourage employees to share their ideas and initiatives?
- What are some examples of how the company supports the professional growth and development of its employees?
4. Work Arrangement:
- What are the expectations for remote work, and how does the company support remote employees?
- Are there any opportunities for flexible work arrangements, such as part-time or job-sharing options?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://digitalalchemylimited.applytojob.com/apply/sgtc14GB5M/Marketing-Assistant-Intern).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of your content creation and event management experience, if applicable.
4. Be ready to discuss your ideas for content and event strategies during the interview.
5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
