Marketing Assistant/Specialist

📌 Core Information

🔹 Job Title: Marketing Assistant/Specialist

🔹 Company: International Society of Arboriculture

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing Director in daily activities to ensure completion of marketing tasks
• Managing metrics reporting and analyzing performance of campaigns
• Assisting with digital marketing strategies across all digital channels
• Contributing to social media presence and communications efforts
• Working in a fast-paced business environment with a focus on detail and accuracy

ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing strategies, and web analytics. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Manage monthly reporting of metrics and analyze performance of campaigns along with recommendations for opportunities and/or improvements

✅ Manage the department’s project request matrix, gathering project details, sharing requests with appropriate team members, and tracking project status

✅ Support Marketing Specialist in developing and executing digital marketing strategies across all digital channels to optimize marketing campaigns

✅ Assist with ISA’s social media presence across all relevant social media platforms, contribute to the development of a social media strategy, and execute that strategy as prescribed for each site

✅ Support Communications Specialist by assisting in writing articles, press releases, web copy as needed

✅ Support in creating and distributing segmented email campaigns

✅ Monitor and track online customer behavior to identify and recommend new opportunities to improve KPIs

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently to complete projects without daily supervision.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, or related field preferred (will consider appropriate combination of education and experience)

Experience: One to three years of experience in online marketing and promotions, preferably in a non-profit environment

Required Skills:

• Understanding of marketing, communications, social media, and promotions
• Experience with web technologies and software
• Experience with web analytics tools such as Google Analytics
• Working knowledge of HTML, CSS, and/or Javascript (preferred)
• Ability to multi-task and prioritize in a fast-paced business environment
• Detailed oriented, analytical, curious, and self-motivated

Preferred Skills:

• Fluency in additional languages
• Experience with Adobe InDesign or other graphic design software
• Experience using a variety of social media platforms and social media management tools (Hootsuite)

ASSUMPTION: Candidates with relevant internship experience or coursework may be considered for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $55,000 per year (Estimated based on industry standards for entry-level to mid-level marketing roles in Atlanta)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Occasional evening and/or weekend work may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The International Society of Arboriculture (ISA) is a non-profit membership organization that serves the needs of tree care professionals and promotes the profession of arboriculture around the world.

Company Size: ISA is a mid-sized organization with a team of approximately 50 employees, providing a collaborative and supportive work environment.

Founded: ISA was founded in 1924 and has since grown to become the industry authority on research, education, and professional development.

Company Description:

• ISA is dedicated to the care and preservation of shade and ornamental trees
• The organization provides educational resources, certifications, and networking opportunities for tree care professionals
• ISA is committed to promoting the benefits of trees and the importance of their proper care

Company Specialties:

• Tree care and management
• Education and certification programs
• Research and advocacy for the benefits of trees

Company Website: www.isa-arbor.com

ASSUMPTION: Working at ISA offers the opportunity to make a positive impact on the environment and contribute to the well-being of communities through tree care and education.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the Marketing department, offering opportunities for growth and professional development.

Reporting Structure: The Marketing Assistant/Specialist reports directly to the Marketing Director and works closely with other marketing team members, as well as colleagues from other departments.

Work Arrangement: This is an on-site position, with occasional travel within and outside the U.S. required.

Growth Opportunities:

• Advancement within the Marketing department or other departments within ISA
• Professional development opportunities, such as attending industry conferences and workshops
• Potential to take on more responsibilities and become a Marketing Specialist or similar role

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing, communications, and project management within a non-profit organization focused on tree care and education.

🌍 Location & Work Environment

Office Type: ISA's headquarters is located in a modern office building in downtown Atlanta, offering a professional and collaborative work environment.

Office Location(s): 270 Peachtree St, NW, Atlanta, GA 30303

Geographic Context:

• Atlanta is the capital and most populous city in Georgia, with a diverse and vibrant cultural scene
• The city is known for its tree-lined streets and urban forests, making it an ideal location for an organization focused on tree care
• Atlanta offers a range of housing options, from historic neighborhoods to modern high-rise apartments

Work Schedule: Full-time, 40 hours per week. Occasional evening and/or weekend work may be required to support ISA events or projects.

ASSUMPTION: Living and working in Atlanta provides the opportunity to experience a dynamic urban environment with easy access to nature and outdoor activities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the Marketing Director
• Final interview with the Executive Director

Key Assessment Areas:

• Marketing and communications skills
• Analytical and problem-solving abilities
• Project management and organizational skills
• Cultural fit and alignment with ISA's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing, communications, and project management experience
• Demonstrate your understanding of ISA's mission and the importance of tree care in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently

ATS Keywords: Marketing, Communications, Social Media, Project Management, Web Analytics, HTML, CSS, Javascript, Customer Service, Interpersonal Skills, Analytical Skills, Time Management, Detail Oriented, Self-motivated, Writing Skills, Digital Marketing

ASSUMPTION: Applicants should be prepared to discuss their relevant experience and how it has prepared them for this role, as well as their understanding of ISA's mission and the importance of tree care.

🛠️ Tools & Technologies

• Microsoft 365 (Outlook, Word, Excel, PowerPoint)
• Google Analytics
• Adobe InDesign (preferred)
• Social media management tools (Hootsuite)
• Web content platforms

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Integrity
• Collaboration
• Innovation
• Stewardship

Work Style:

• Collaborative and supportive team environment
• Focus on detail and accuracy in all tasks
• Adaptability and flexibility in a fast-paced business environment
• Commitment to ISA's mission and the importance of tree care

Self-Assessment Questions:

• How do your personal values align with ISA's core values?
• How have you demonstrated your ability to work collaboratively and supportively in a team environment?
• How do you approach projects that require a high degree of detail and accuracy?

ASSUMPTION: Applicants should be prepared to discuss their alignment with ISA's values and how their work style fits with the organization's culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with limited resources and budget constraints in a non-profit setting
• Occasional travel within and outside the U.S.
• Adapting to changes in priorities and project scope

ASSUMPTION: Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they would approach these potential challenges in this position.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Assistant position in other organizations, but with a focus on the non-profit sector and tree care industry
• ISA offers a unique opportunity to work in marketing and communications within a mission-driven organization focused on the environment and community well-being
• Career progression in this role could lead to positions such as Marketing Specialist, Marketing Manager, or similar roles within ISA or other organizations

ASSUMPTION: Applicants should research similar roles in other organizations to better understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a social media campaign to promote ISA's annual conference
• Analyzing web traffic data to identify trends and opportunities for improving ISA's website
• Assisting with the creation and distribution of segmented email campaigns to promote ISA's educational resources and events

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these tasks in this role.

❓ Key Questions to Ask During Interview

• How does this role support ISA's mission and the importance of tree care?
• What are the key priorities for the Marketing department in the first 90 days of this role?
• How does ISA foster a collaborative and supportive work environment?
• What opportunities are there for professional development and growth within the Marketing department or other departments within ISA?
• How does ISA balance the need for innovation and creativity with the constraints of a non-profit budget?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of ISA's mission and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing, communications, and project management experience
• Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work independently
• Research ISA's mission, values, and the importance of tree care to demonstrate your understanding and alignment with the organization's goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.