📌 Core Information
🔹 Job Title: Marketing Assistant (Working Student)
🔹 Company: Insights Learning & Development Ltd
🔹 Location: Berlin, Germany (Hybrid)
🔹 Job Type: Part-Time, Working Student - Paid Internship
🔹 Category: Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Supporting regional marketing manager for Germany
- Planning, executing, and analyzing digital marketing campaigns
- Creating and scheduling social media content for German audiences
- Conducting market and competitor research
- Translating and localizing marketing materials
- Assisting with event communications and promo activities
- Owning a personal project, such as market research or SEO initiatives
ASSUMPTION: This role is designed for students seeking practical marketing experience while pursuing their degrees.
📋 Key Responsibilities
✅ Supporting the planning, execution, and analysis of digital marketing campaigns
✅ Creating and scheduling social media content tailored for German-speaking audiences
✅ Assisting with email marketing and newsletter content
✅ Conducting market and competitor research to inform strategy
✅ Supporting the translation and localization of marketing materials
✅ Helping with event communications and promo activities
✅ Owning at least one personal project, from market research to SEO initiatives
ASSUMPTION: Responsibilities may evolve based on the student's skills, interests, and the team's needs.
🎯 Required Qualifications
Education: Currently enrolled at university, ideally in Marketing, Communications, Business, or similar
Experience: No prior experience required, but some experience with marketing, social media, or content creation is a plus
Required Skills:
- Fluent in German and English, written and verbal to a high standard
- Creative and confident in crafting content that connects
- Curious, proactive, and happy to work independently when needed
- Familiar with MS Office; any Canva or Adobe InDesign experience is a plus
Preferred Skills:
- Experience with digital marketing, social media management, or content creation
- Knowledge of SEO best practices
- Familiarity with marketing analytics tools
ASSUMPTION: Preferred skills are not essential, as the role is designed for students with limited professional experience.
💰 Compensation & Benefits
Salary Range: €12-15 per hour (based on industry standards for working students in Germany)
Benefits:
- Structured learning journey with mentorship from marketing professionals
- Real responsibilities and the chance to make an impact
- Opportunity to join a global community of early careers talent
- Fun, supportive, and inclusive workplace
Working Hours: 20 hours per week, flexible scheduling
ASSUMPTION: Salary range is estimated based on industry standards for working students in Germany's marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, focusing on learning and development through self-awareness tools
Company Size: Small (24 employees)
Founded: 1994, with headquarters in Dundee, Scotland
Company Description:
- Insights is a global learning and development company that helps people build better relationships and workplaces through self-awareness
- The company offers tools like Insights Discovery to promote self-awareness, understanding, and connection
- Insights fosters an inclusive culture that celebrates individuality and growth
Company Specialties:
- Self-awareness and personal development tools
- Learning and development solutions for businesses and individuals
- Global community building and engagement
Company Website: www.insights.com
ASSUMPTION: Insights is a global company with a strong focus on personal growth, self-awareness, and inclusive culture.
📊 Role Analysis
Career Level: Entry-level, working student position
Reporting Structure: Reports directly to the Regional Marketing Manager for Germany
Work Arrangement: Hybrid, with on-site work at the Insights office in Berlin and remote work options
Growth Opportunities:
- Learning and development opportunities through mentorship and real-world experience
- Potential full-time employment after graduation, depending on performance and company needs
- Exposure to a global community of early careers talent
ASSUMPTION: This role offers growth opportunities tailored to students seeking practical marketing experience and personal development.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site work at the Insights office in Berlin and remote work options
Office Location(s): c/o Spaces Spindlershof, Wallstraße 9-13, 10179 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The office is located in the heart of Berlin, near public transportation and various amenities
- Berlin offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Flexible, with a focus on completing tasks rather than strict hours
ASSUMPTION: The work environment is designed to be flexible and supportive, catering to the needs of working students.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Language skills (German and English)
- Creativity and content creation abilities
- Proactivity and initiative
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your creativity and understanding of marketing principles in your application materials
- Show enthusiasm for the company's mission and values
ATS Keywords: Digital Marketing, Social Media, Content Creation, Email Marketing, Market Research, SEO, German, English, Marketing Assistant, Working Student
ASSUMPTION: The application process is designed to assess the candidate's skills, creativity, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Canva or Adobe InDesign (for graphic design, if applicable)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: Familiarity with these tools is preferred but not required, as the role offers a learning environment for working students.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and supportive work environment
- Celebration of individuality and diversity
- Focus on personal growth and development
Work Style:
- Collaborative and team-oriented
- Flexible and adaptable
- Creative and innovative
Self-Assessment Questions:
- How do you demonstrate creativity in your content creation?
- Can you provide an example of a time when you showed proactivity and initiative in a marketing context?
- How do you approach learning new tools and technologies?
ASSUMPTION: Insights values cultural fit and seeks candidates who align with their inclusive, supportive, and creative work environment.
⚠️ Potential Challenges
- Balancing work responsibilities with university coursework
- Adapting to a professional work environment while still in education
- Overcoming language barriers in a bilingual work environment
- Managing expectations and workload as a working student
ASSUMPTION: These challenges are common for working students and can be mitigated with effective time management, communication, and support from the company.
📈 Similar Roles Comparison
- This role is unique in its focus on supporting regional marketing efforts for Germany, with a specific emphasis on the German-speaking market
- Compared to other marketing assistant roles, this position offers a higher degree of responsibility and autonomy for a working student
- Career progression may include opportunities to transition into full-time marketing roles after graduation
ASSUMPTION: This role offers a unique blend of responsibility, autonomy, and growth opportunities tailored to working students seeking practical marketing experience.
📝 Sample Projects
- Conducting market research on German-speaking audiences to inform social media content strategy
- Creating and executing a targeted email marketing campaign for German customers
- Developing and implementing an SEO strategy to improve the company's search engine rankings in Germany
ASSUMPTION: These sample projects are designed to give working students practical experience in digital marketing strategies and tactics.
❓ Key Questions to Ask During Interview
- How does this role support the company's overall marketing strategy for Germany?
- What opportunities are there for professional development and growth within this role?
- How does the company support working students in balancing their academic responsibilities with their work?
- What is the team structure and dynamic like within the marketing department?
- How does the company foster an inclusive and supportive work environment for its employees?
ASSUMPTION: These interview questions are designed to help working students assess the fit of the role and company with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Insights careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your creative content and marketing ideas
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
