Marketing Associate

📌 Core Information

🔹 Job Title: Marketing Associate

🔹 Company: Stronghold

🔹 Location: San Francisco, California

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Mid-Level (5-10 years)

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Creating AI-assisted marketing content for Stronghold and SHx
• Managing social media presence across multiple platforms
• Collaborating with cross-functional teams for campaign execution
• Repurposing long-form content for various formats
• Monitoring engagement metrics and reporting insights

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on execution and collaboration.

📋 Key Responsibilities

✅ Execute daily operations for Stronghold and SHx’s social presence (X, LinkedIn, Discord, Telegram)

✅ Use AI tools to create marketing collateral – blog posts, visuals, memes, email campaigns

✅ Build and manage a content calendar across channels in partnership with the team

✅ Repurpose long-form content into formats fit for social, email, or web

✅ Monitor engagement metrics and report insights to improve future campaigns

✅ Support campaign execution for SHx marketing, governance updates, and merchant rewards programs

ASSUMPTION: This role involves a mix of strategic planning and tactical execution, with a focus on continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-7 years of experience in marketing, content, or social roles

Required Skills:

• Strong writing skills with an eye for tone, clarity, and brand alignment
• Proficiency with AI tools and visual design platforms
• Experience managing or contributing to social media channels and online communities
• Ability to support brand voice and campaigns across both B2B and crypto-native audiences
• Organized, self-motivated, and good at hitting deadlines

Preferred Skills:

• Familiarity with Discord, Telegram, Canva, Notion, HubSpot, or Figma

ASSUMPTION: Candidates with a proven track record in marketing and a strong portfolio of AI-assisted content will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $165,000 a year

Benefits:

• Health Benefits

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is competitive for mid-level marketing roles in the San Francisco Bay Area.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, focusing on embedded payments, financial services, and blockchain technology

Company Size: Small to Medium (51-200 employees)

Founded: 2020, with a mission to provide fast, secure, and accessible financial services for all

Company Description:

• Stronghold offers developer APIs for embedded payments and financial services
• SHx token supports merchant rewards, DeFi-based financing, and governance
• Stronghold values curiosity, autonomy, and creative problem-solving

Company Specialties:

• Embedded payments
• Financial services
• Blockchain technology
• Crypto-native marketing

Company Website: https://stronghold.co/

ASSUMPTION: Stronghold is a growing fintech startup with a focus on innovation and compliance.

📊 Role Analysis

Career Level: Mid-Level Marketing Professional

Reporting Structure: Reports directly to the CEO

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on high-impact projects and campaigns
• Chance to learn and apply AI tools for marketing content creation

ASSUMPTION: This role offers opportunities for growth and learning, with a focus on execution and collaboration.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space near Union Square, San Francisco

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The office is located in a bustling neighborhood with easy access to public transportation
• The cost of living in San Francisco is high, with a competitive job market

Work Schedule: Monday, Wednesday, and Thursday in the office; Tuesday and Friday remote

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• In-depth interview with the marketing team
• Final interview with the CEO
• Background check and reference check

Key Assessment Areas:

• Writing and content creation skills
• AI tool proficiency
• Social media management experience
• Cultural fit and alignment with Stronghold's values

Application Tips:

• Highlight your experience with AI tools and social media management
• Include a portfolio of AI-assisted marketing content you've created
• Tailor your resume and cover letter to emphasize your fit for this role
• Prepare questions about Stronghold's mission, values, and growth plans

ATS Keywords: Marketing, Content Creation, Social Media, AI Tools, Visual Design, Community Management, Brand Voice, Campaign Execution, Writing, Organization, Self-Motivation, Deadline Management

ASSUMPTION: The application process is designed to assess your skills, experience, and cultural fit for the role.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Midjourney, DALL·E
• Visual design platforms: Canva
• Project management: Notion
• CRM: HubSpot
• Design: Figma

ASSUMPTION: Familiarity with these tools is preferred but not required; training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Autonomy
• Creative problem-solving
• Compliance
• Scalability
• Innovation

Work Style:

• Collaborative and cross-functional
• Data-driven and execution-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay curious and continue learning in your role?
• Can you provide an example of a time when you demonstrated autonomy and creative problem-solving?
• How do you balance strategic planning with tactical execution in your work?

ASSUMPTION: Stronghold values candidates who align with their mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and content formats
• Keeping up with the fast-paced and ever-changing fintech industry
• Balancing the demands of both B2B and crypto-native audiences
• Adapting to a hybrid work arrangement and remote collaboration

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on AI-assisted content creation
• Candidates should be comfortable working in a fast-paced, startup environment with a focus on execution
• This role offers opportunities for growth and learning, with a focus on collaboration and cross-functional projects

ASSUMPTION: This role is unique in its focus on AI-assisted marketing content creation and its hybrid work arrangement.

📝 Sample Projects

• Creating a series of AI-generated memes to promote a new product launch
• Repurposing a long-form blog post into a series of social media graphics and a short email campaign
• Managing a social media campaign for a merchant rewards program, including engagement monitoring and reporting

ASSUMPTION: These sample projects illustrate the mix of creative and analytical tasks required for this role.

❓ Key Questions to Ask During Interview

• How does Stronghold support the professional development of its employees?
• Can you describe the team structure and how this role fits into it?
• How does Stronghold approach brand voice and messaging across different platforms and audiences?
• What are the key priorities for this role in the first 90 days?
• How does Stronghold foster a culture of innovation and compliance?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your AI tool proficiency and social media management experience
• Prepare a portfolio of AI-assisted marketing content you've created
• Follow up with a thank-you note after your interview, reiterating your interest in the role
• If selected for the final round, be prepared to discuss your approach to a hypothetical marketing challenge

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.