📌 Core Information
🔹 Job Title: Marketing Automation and CRM Associate Manager
🔹 Company: FWD Insurance
🔹 Location: Taguig, Metro Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing system administration, user management, and campaign optimization across various channels using Salesforce Marketing Cloud
- Collaborating with stakeholders to gather campaign requirements and design campaign solutions
- Configuring and monitoring CRM campaigns across email, social, and web platforms
- Building automation requirements for campaigns and BAU processes
- Managing development and integration projects as an administrator of Salesforce platforms
- Maximizing the business value of marketing automation platforms
- Enhancing integration between Sales Cloud, Marketing Cloud, and other institutional platforms in FWD
- Managing stakeholder relationships and aligning on requirements, roadmaps, projects, and proof-of-concepts
ASSUMPTION: This role requires a strong background in marketing automation and CRM systems, with a focus on Salesforce. Candidates should also have excellent stakeholder management skills and a proven track record in campaign optimization.
📋 Key Responsibilities
✅ Configure and execute campaigns via Salesforce Marketing Cloud
✅ Gather campaign requirements from stakeholders and lead the campaign solution and journey design
✅ Configure and monitor CRM campaigns across email, social, web, and advise optimization opportunities based on campaign objectives
✅ Build automation requirements for campaigns and BAU processes
✅ Prepare and communicate campaign outcomes and make recommendations to the business
✅ Manage development and integration projects as an administrator of Salesforce platforms
✅ Maximize the business value of marketing automation platforms
✅ Build/enhance integration between Sales Cloud, Marketing Cloud, and other institutional platforms in FWD
✅ Manage stakeholder relationships and align on requirements, roadmaps, projects, and proof-of-concepts
ASSUMPTION: This role involves a mix of technical tasks, such as system administration and campaign configuration, as well as strategic responsibilities, like stakeholder management and campaign optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing automation and CRM systems, with a focus on Salesforce
Required Skills:
- Proven experience with Salesforce Marketing Cloud
- Strong stakeholder management skills
- Campaign optimization and performance monitoring
- System administration and user management
- CRM campaign design and implementation
- Data analysis and reporting
- Project management and communication skills
Preferred Skills:
- Experience with other marketing automation platforms
- Knowledge of HTML and CSS
- Familiarity with Agile methodologies
ASSUMPTION: Candidates with a strong background in marketing automation and CRM systems, particularly Salesforce, are likely to be successful in this role. Experience in stakeholder management and campaign optimization is also highly valued.
💰 Compensation & Benefits
Salary Range: PHP 600,000 - 800,000 per year (based on industry standards for a mid-level marketing automation role in Metro Manila)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance programs
- Training and development opportunities
- Performance-based bonuses
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing automation role in Metro Manila. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 5,001-10,000 employees
Founded: 2013
Company Description:
- FWD Group is a pan-Asian life and health insurance business serving approximately 30 million customers across 10 markets
- FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products, and a simpler insurance experience
- FWD operates in some of the fastest-growing insurance markets in the world, with a vision of changing the way people feel about insurance
Company Specialties:
- Life insurance
- Accident and health insurance
- General insurance
- Employee benefits
- Financial planning
- Group insurance
- Broker management
- Bancassurance
- Tied agency
- Alternative distribution
- Digital commerce
- Insurance tech
- Intermediaries
- Travel insurance
Company Website: www.fwd.com
ASSUMPTION: FWD Insurance is a well-established insurance company with a strong focus on digital innovation and customer experience. This role offers an opportunity to work in a dynamic and growing industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing Automation and CRM
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression into a senior or management role within the marketing automation and CRM team
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Training and development opportunities to enhance skills in marketing automation, CRM, and related technologies
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing automation and CRM. The company's focus on digital innovation and customer experience provides ample opportunities for professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 13/F, City Plaza 3, 14 Taikoo Wan Road, Quarry Bay, Hong Kong
Geographic Context:
- Taguig is a bustling city in Metro Manila, known for its vibrant business and entertainment districts
- The office is located in Bonifacio Global City (BGC), a central business district with easy access to public transportation, shopping, dining, and entertainment options
- The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week
ASSUMPTION: The work environment at FWD Insurance is modern and collaborative, with a focus on digital innovation and customer experience. The office is located in a bustling business district with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Initial screening and profiling process conducted by Talocity
- Face-to-face interview with FWD Life Philippines
Key Assessment Areas:
- Technical skills in marketing automation and CRM systems
- Stakeholder management and communication skills
- Campaign optimization and performance monitoring
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation and CRM systems, particularly Salesforce
- Prepare examples of your campaign optimization and performance monitoring skills
- Demonstrate your understanding of FWD's business and how your skills and experience align with the role's requirements
ATS Keywords: Marketing automation, CRM, Salesforce, campaign optimization, stakeholder management, performance monitoring, system administration, user management, campaign design, integration, marketing cloud
ASSUMPTION: The application process for this role involves an initial screening and profiling process conducted by Talocity, followed by a face-to-face interview with FWD Life Philippines. Candidates should be prepared to demonstrate their technical skills and cultural fit for the role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Salesforce Sales Cloud
- Other institutional platforms in FWD
- CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing automation platforms (e.g., Marketo, Pardot, Eloqua)
- Data analysis and reporting tools (e.g., Tableau, Power BI, Google Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in Salesforce Marketing Cloud and other marketing automation and CRM tools. Candidates should have experience with these platforms and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on digital innovation and customer experience
- Results-driven and performance-focused
Self-Assessment Questions:
- Do you have a proven track record in marketing automation and CRM systems, with a focus on Salesforce?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on digital innovation and customer experience?
- Do you have strong stakeholder management and communication skills, with the ability to collaborate effectively with cross-functional teams?
ASSUMPTION: FWD Insurance values candidates who are customer-centric, innovative, collaborative, agile, and responsible. Successful candidates will be comfortable working in a dynamic and fast-paced environment, with a focus on digital innovation and customer experience.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing their competing priorities
- Keeping up with the latest trends and developments in marketing automation and CRM technologies
- Working in a fast-paced and dynamic environment, with tight deadlines and changing priorities
- Navigating a large and complex organization, with multiple teams and departments
ASSUMPTION: This role presents several challenges, including managing multiple stakeholders, staying up-to-date with the latest technologies, working in a fast-paced environment, and navigating a large and complex organization. Successful candidates will be able to thrive in this dynamic and challenging environment.
📈 Similar Roles Comparison
- This role is similar to other marketing automation and CRM roles, but with a focus on Salesforce and the insurance industry
- Compared to other marketing automation and CRM roles, this position offers a unique opportunity to work in a fast-growing and innovative industry
- Career progression in this role may lead to senior or management positions within the marketing automation and CRM team or other areas of the business
ASSUMPTION: This role is similar to other marketing automation and CRM roles, but with a unique focus on the insurance industry. Candidates should be prepared to work in a fast-growing and innovative environment, with opportunities for career progression.
📝 Sample Projects
- Developing and executing a marketing campaign using Salesforce Marketing Cloud to promote a new insurance product
- Optimizing an email campaign to improve open rates and click-through rates, using data analysis and performance monitoring tools
- Managing a project to integrate Sales Cloud and Marketing Cloud, enhancing the customer experience and improving data management
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role. Candidates should be prepared to work on similar projects, with a focus on marketing automation, CRM, and data analysis.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing automation and CRM strategy?
- How does FWD support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does FWD measure the success of marketing automation and CRM campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the work-life balance like for employees in this role, and how does FWD support work-life balance?
ASSUMPTION: These key questions help candidates better understand the role, the team, and the company, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://fwd.wd3.myworkdayjobs.com/FWDcareersite/job/Philippines---BGC-Taguig/Marketing-Automation-and-CRM-Associate-Manager_JR-0023778-1
- Tailor your resume and cover letter to highlight your relevant experience with marketing automation and CRM systems, particularly Salesforce
- Prepare examples of your campaign optimization and performance monitoring skills
- Demonstrate your understanding of FWD's business and how your skills and experience align with the role's requirements
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
