ASSUMPTION: This role requires a strong background in marketing automation and CRM, with a focus on Salesforce Marketing Cloud. Candidates should also have excellent stakeholder management skills and a data-driven mindset.
📋 Key Responsibilities - Campaign Management: Configure and monitor CRM campaigns across email, social, web, and advise optimization opportunities based on campaign objectives. - Automation & Integration: Build automation requirements for campaigns and BAU processes, and enhance integration between Sales Cloud, Marketing Cloud, and other institutional platforms in FWD. - Stakeholder Management: Gather campaign requirements from stakeholders, lead campaign solution and journey design, and align on requirements, roadmap, projects, and proof-of-concepts. - Performance Analysis: Prepare and communicate campaign outcomes, and make recommendations to the business. - System Administration: Manage system administration, profile, and user management for Salesforce platforms.ASSUMPTION: This role involves a mix of technical tasks, stakeholder management, and data analysis. Candidates should be comfortable working with multiple teams and tools.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. - Experience: 2-5 years of experience in marketing automation and CRM, with a strong focus on Salesforce Marketing Cloud. - Required Skills: - Proven experience with Salesforce Marketing Cloud - CRM campaign design and execution - Performance monitoring and optimization - System administration and user management - Stakeholder management and communication - Data analysis and reporting - Project management skills - Preferred Skills: - Experience with Salesforce Sales Cloud - Familiarity with other marketing automation platforms - Knowledge of integration tools and processesASSUMPTION: Candidates with a strong background in marketing automation and CRM, particularly with Salesforce Marketing Cloud, are likely to be successful in this role. Experience in the insurance industry is a plus but not required.
💰 Compensation & Benefits - Salary Range: PHP 600,000 - PHP 900,000 per year (Based on industry standards for a mid-level marketing automation role in Metro Manila) - Benefits: Competitive benefits package, including health insurance, retirement plans, and employee discounts. - Working Hours: 40 hours per week, with flexible working hours available.ASSUMPTION: The salary range is based on industry standards for a mid-level marketing automation role in Metro Manila. The benefits package is competitive and may include health insurance, retirement plans, and employee discounts.
📌 Applicant Insights 🔍 Company Context - Industry: Insurance - Company Size: 5,001-10,000 employees - Founded: 2013 - Company Description: FWD Group is a pan-Asian life and health insurance business that serves approximately 30 million customers across 10 markets. FWD's customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products, and a simpler insurance experience. - Company Specialties: Life insurance, accident and health insurance, general insurance, employee benefits, financial planning, group insurance, broker management, bancassurance, tied agency, alternative distribution, digital commerce, insurance tech, intermediaries, and travel insurance. 📊 Role Analysis - Career Level: Mid-level - Reporting Structure: This role reports directly to the Head of Marketing Automation and CRM. - Work Arrangement: On-site, with flexible working hours available. - Growth Opportunities: This role offers opportunities to grow within the marketing automation and CRM team, as well as potential career progression into management or specialist roles.ASSUMPTION: This role offers opportunities for career growth within the marketing automation and CRM team, as well as potential career progression into management or specialist roles. The reporting structure and work arrangement may vary depending on the specific needs of the business.
🌍 Location & Work Environment - Office Type: Modern, collaborative office space in BGC Taguig, Metro Manila. - Office Location: 13/F, City Plaza 3, 14 Taikoo Wan Road, Quarry Bay, Hong Kong - Geographic Context: BGC Taguig is a bustling business district in Metro Manila, offering a mix of commercial and residential spaces, with numerous dining, entertainment, and shopping options nearby. - Work Schedule: Flexible working hours are available, with core hours between 9:00 AM and 5:00 PM.ASSUMPTION: The work environment is modern and collaborative, with a focus on teamwork and innovation. The geographic context offers a mix of commercial and residential spaces, with numerous dining, entertainment, and shopping options nearby.
💼 Interview & Application Insights - Typical Process: Online application submission → Phone/Video screening → Video interview with Talocity → Face-to-face interview with FWD → Final decision - Key Assessment Areas: Technical skills (Salesforce Marketing Cloud, CRM campaign design, performance monitoring), stakeholder management, data analysis, and problem-solving. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience with Salesforce Marketing Cloud and CRM campaign design. - Prepare for behavioral and situational interview questions that assess your problem-solving, stakeholder management, and data analysis skills. - Familiarize yourself with FWD's products and services, and be prepared to discuss how your skills and experience align with the company's goals.ASSUMPTION: The interview process may vary depending on the specific needs of the business. Candidates should be prepared to demonstrate their technical skills, stakeholder management, and data analysis skills throughout the interview process.
🛠️ Tools & Technologies - Salesforce Marketing Cloud - Salesforce Sales Cloud - Other marketing automation platforms (e.g., Marketo, Pardot) - Integration tools (e.g., MuleSoft, Dell Boomi) - Data analysis and reporting tools (e.g., Tableau, Power BI)ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the business. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations - Company Values: Customer-centric, innovative, agile, collaborative, and accountable. - Work Style: Fast-paced, collaborative, and data-driven. - Self-Assessment Questions: - How do you ensure that your work aligns with FWD's customer-centric values? - How do you approach collaboration and teamwork in a fast-paced environment? - How do you use data to inform your decision-making and drive results?ASSUMPTION: FWD values candidates who are customer-centric, innovative, agile, collaborative, and accountable. Candidates should be comfortable working in a fast-paced, collaborative, and data-driven environment.
⚠️ Potential Challenges - Role-specific: The role requires a strong background in marketing automation and CRM, with a focus on Salesforce Marketing Cloud. Candidates without this experience may struggle to meet the technical requirements of the role. - Company-specific: FWD is a fast-growing company with a dynamic work environment. Candidates may need to adapt to changes in priorities and workloads. - Industry-specific: The insurance industry is highly regulated, and candidates may need to navigate complex compliance requirements. - Location-specific: BGC Taguig is a bustling business district with heavy traffic during peak hours. Candidates may need to plan their commute accordingly.ASSUMPTION: The potential challenges of this role are primarily technical, company-specific, and industry-specific. Candidates should be prepared to navigate complex technical requirements, adapt to a dynamic work environment, and understand the regulatory requirements of the insurance industry.
📈 Similar Roles Comparison - Role-specific: This role is similar to other marketing automation and CRM roles, but it places a strong emphasis on Salesforce Marketing Cloud and stakeholder management. - Industry-specific: FWD is a pan-Asian life and health insurance business, so candidates should be familiar with the insurance industry and its regulatory requirements. - Career path comparison: This role offers opportunities for career growth within the marketing automation and CRM team, as well as potential career progression into management or specialist roles.ASSUMPTION: This role is similar to other marketing automation and CRM roles, but it places a strong emphasis on Salesforce Marketing Cloud and stakeholder management. Candidates should be familiar with the insurance industry and its regulatory requirements, and be prepared to pursue career growth opportunities within the marketing automation and CRM team.
📝 Sample Projects - Role-specific: Design and execute a multi-channel CRM campaign to drive customer engagement and retention. - Industry-specific: Develop a data-driven approach to insurance product cross-selling and upselling. - Reported responsibilities: Create a dashboard to monitor campaign performance and optimize results based on data analysis.ASSUMPTION: Sample projects for this role may include designing and executing multi-channel CRM campaigns, developing data-driven approaches to insurance product cross-selling and upselling, and creating dashboards to monitor campaign performance and optimize results based on data analysis.
❓ Key Questions to Ask During Interview - Role-specific: How does this role fit into the overall marketing automation and CRM strategy for FWD? - Team-specific: How does this role collaborate with other teams within FWD, such as sales, product, and customer service? - Company-specific: How does FWD support the professional development and growth of its employees? - Industry-specific: How does FWD approach compliance with insurance industry regulations? - Work environment-specific: How does FWD support work-life balance for its employees?ASSUMPTION: Key questions to ask during the interview may include how the role fits into the overall marketing automation and CRM strategy for FWD, how the role collaborates with other teams within FWD, how FWD supports the professional development and growth of its employees, how FWD approaches compliance with insurance industry regulations, and how FWD supports work-life balance for its employees.
📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience with Salesforce Marketing Cloud and CRM campaign design. - Prepare for behavioral and situational interview questions that assess your problem-solving, stakeholder management, and data analysis skills. - Familiarize yourself with FWD's products and services, and be prepared to discuss how your skills and experience align with the company's goals. - Follow up with the hiring manager within one week of submitting your application to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.