📌 Core Information
🔹 Job Title: Marketing Automation and Innovation Lead
🔹 Company: Flutter International
🔹 Location: Malta and Bulgaria
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing AI-driven marketing automation strategies
- Collaborating cross-functionally to integrate advanced technologies
- Optimizing marketing workflows to enhance efficiency and personalization
- Ensuring compliance with data privacy regulations and ethical AI usage
ASSUMPTION: This role requires a strong background in data science or machine learning engineering, with a focus on marketing technology integration and migration.
📋 Key Responsibilities
✅ Developing and implementing an AI-driven marketing automation roadmap
✅ Automating repetitive marketing tasks to reduce cost to serve
✅ Collaborating with data science and emerging technology teams to implement AI-driven chatbots, predictive analytics, and recommendation engines
✅ Working with marketing teams to deliver AI-driven content creation tools and personalization strategies
✅ Ensuring AI and automation solutions align with data privacy regulations and internal AI policies
✅ Partnering with IT, legal, data science, and customer experience teams to align AI strategies with business goals
✅ Training marketing teams on the use of AI tools and automation technologies
✅ Staying ahead of emerging AI trends and continuously evaluating new technologies
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and stakeholder management, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Degree qualified in a STEM subject
Experience: 2+ years of experience in Data Science or ML Engineering
Required Skills:
- Advanced certifications in Marketing Technology platforms or project management (e.g., PMP)
- Strong understanding of marketing automation platforms, CRM systems, content management systems, analytics tools, and data integration techniques
- Proven experience managing large-scale MarTech implementations and migrations
- Project management experience, with a demonstrated ability to manage cross-functional teams
- Experience using Miro and Confluence
Preferred Skills:
- Experience with ContentStack and Jira
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the international nature of the company and the need to collaborate with global teams.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (estimated based on industry standards for the role, experience level, and location)
Benefits:
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner, and your children (if you all live at the same address)
- Personal life insurance and income protection
- The option to join the company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Daily lunch credit, free fresh fruit, snacks and drinks in the office
- Cash allowance for lunch
- Access to an on-site gym
Working Hours: Full-time, with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 5,001-10,000 employees
Founded: 2001 (as a part of Flutter Entertainment)
Company Description:
- Flutter International operates some of the world’s most innovative, diverse, and distinctive brands in sports betting, gaming, and entertainment
- The company is a global leader in its industry, with operations in over 100 global markets and offers sports betting, casino, poker, rummy, and lottery, mainly online
- Flutter International is committed to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way
Company Specialties:
- Sports betting
- iGaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International is a large, multinational company with a diverse range of brands and products. This role may involve working with multiple brands and teams across different regions.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and progression
Reporting Structure: This role may report to the Head of Marketing or a similar position, depending on the specific organizational structure
Work Arrangement: Hybrid, with a combination of working from home and working in the office
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expansion into other areas of the business, such as product management or data science
- Opportunities to work on international projects and gain global experience
ASSUMPTION: This role offers significant opportunities for growth and development, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Modern, eco-friendly offices with beach views, games room, and on-site gym
Office Location(s): Saint Julian's, Malta and Sofia, Bulgaria
Geographic Context:
- Malta: A Mediterranean island nation known for its historic sites related to several major cultures and a British legacy
- Bulgaria: A Balkan country known for its diverse landscapes, ancient historical sites, and cultural heritage
Work Schedule: Full-time, with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between working from home and collaborating with teams in the office, fostering a productive and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team
Key Assessment Areas:
- Technical skills and knowledge in marketing automation and AI
- Problem-solving and analytical skills
li>Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and AI
- Tailor your resume and cover letter to emphasize your fit for this role and the company
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research the company and its brands to demonstrate your understanding of the business and your enthusiasm for the role
ATS Keywords: Marketing Automation, AI Strategy, Content Generation, Data-Driven Decision Making, Cross-Functional Collaboration, Project Management, GDPR Compliance, CRM Systems, Analytics Tools, Emerging Technologies, Stakeholder Management, Personalization Strategies, Predictive Analytics, Recommendation Engines, Workflow Optimization
ASSUMPTION: The application process for this role may involve multiple stages, including technical assessments and interviews with various stakeholders within the marketing department and the broader organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Salesforce, Marketo, Adobe)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Content management systems (e.g., ContentStack, WordPress, Adobe Experience Manager)
- Analytics tools (e.g., Google Analytics, Mixpanel, Adobe Analytics)
- AI and machine learning tools (e.g., TensorFlow, PyTorch, scikit-learn)
- Project management tools (e.g., Jira, Asana, Trello)
- Collaboration tools (e.g., Miro, Confluence, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the projects you will be working on.
👔 Cultural Fit Considerations
Company Values:
- Champion play: We celebrate and champion the thrill of gaming and entertainment
- Champion empowerment: We empower our people to be the best version of themselves
- Champion teamwork: We work together to achieve extraordinary results
Work Style:
- Collaborative and cross-functional, with a focus on stakeholder management and communication
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Innovative and forward-thinking, with a focus on emerging technologies and trends
Self-Assessment Questions:
- How do you align with Flutter International's core values of championing play, empowerment, and teamwork?
- How comfortable are you working in a hybrid environment and collaborating with teams across different regions?
- How do you approach continuous learning and staying up-to-date with emerging technologies and trends in marketing automation and AI?
ASSUMPTION: Flutter International places a strong emphasis on cultural fit and alignment with its core values. Applicants should be prepared to demonstrate their fit with the company's culture and values throughout the interview process.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the latest trends and developments in marketing automation and AI
- Ensuring compliance with data privacy regulations and ethical AI usage
- Balancing work-life integration in a hybrid work environment
ASSUMPTION: This role may present unique challenges related to managing multiple projects, staying current with emerging technologies, and balancing work-life integration in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a stronger emphasis on AI strategy development and ethical AI usage
- In the entertainment industry, this role is unique in its focus on AI-driven marketing automation and personalization
- Career progression in this role may involve expanding into data science, product management, or other related fields
ASSUMPTION: This role is unique in its focus on AI-driven marketing automation and personalization within the entertainment industry. Applicants should be prepared to demonstrate their expertise in AI and marketing automation, as well as their understanding of the entertainment industry and its unique challenges and opportunities.
📝 Sample Projects
- Developing and implementing an AI-driven chatbot to engage customers and improve customer experience
- Creating a predictive analytics model to optimize marketing campaign performance and reduce customer churn
- Implementing a recommendation engine to personalize content and improve customer retention
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives you may work on in this role. The specific projects you will be involved in may vary depending on the company's priorities and your areas of expertise.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does the company support work-life integration in a hybrid work environment?
- What are the key challenges facing the marketing department and the broader organization, and how can this role help address them?
ASSUMPTION: These interview questions are intended to help you better understand the role, the company, and the opportunities for growth and development. Applicants should be prepared to ask thoughtful and insightful questions throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in marketing automation and AI
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
- Research the company and its brands to demonstrate your understanding of the business and your enthusiasm for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
