Marketing Automation & Campaign Specialist (m/w/d)

📌 Core Information 🔹 Job Title: Marketing Automation & Campaign Specialist (m/w/d) 🔹 Company: RenderThat GmbH 🔹 Location: Hamburg, Germany (Remote OK) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 16, 2025 🔹 Experience Level: Mid-Senior level (2-5 years) 🚀 Job Overview 🌟 Key aspects of this role include: - Developing creative lead-nurturing and awareness campaigns across various channels. - Automating customer journeys and funnels to fit the target audience. - Supporting the outbound team with effective assets and copywriting. - Testing new tools, formats, and channels to reach target audiences. - Ensuring content, performance, and processes are well-integrated and scalable. 🔹 ASSUMPTION: This role requires a strong background in digital B2B marketing, with a focus on automation and data-driven strategies. Candidates should have experience in an agency or tech environment and be comfortable working with various marketing tools and platforms. 📋 Key Responsibilities ✅ Develop and execute creative lead-nurturing and awareness campaigns across LinkedIn, email, and paid ads. ✅ Design and automate customer journeys and funnels tailored to the target audience. ✅ Integrate and optimize CRM (Salesforce) and tools like Lemlist, Apollo, etc. with smart automations. ✅ Support the outbound team with high-quality assets, landing pages, and copywriting. ✅ Continuously test and implement new tools, formats, and channels to reach target audiences. ✅ Ensure seamless integration and scalability of content, performance, and processes. 🔹 ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills to manage multiple campaigns and projects simultaneously. 🎯 Required Qualifications 🎓 Education: Bachelor's degree in Marketing, Business, or a related field. 🕒 Experience: Proven experience (2-5 years) in digital B2B marketing, preferably in an agency or tech environment. 🛠️ Required Skills: - Proven experience with digital marketing tools and platforms. - Strong technical understanding of automation tools, APIs, and CRM systems. - Excellent copywriting skills with a focus on sales and persuasion. - Hands-on mentality and ability to work independently. - Fluency in German (C1 level or above). 🔹 Preferred Skills: - Experience with Salesforce, Lemlist, Make, Zapier, and other relevant tools. - Familiarity with Google Workspace, Slack, and other collaboration tools. - Basic understanding of programming or scripting languages. 🔹 ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and technical skills will have a significant advantage. 💰 Compensation & Benefits 💰 Salary Range: €50,000 - €70,000 per year (gross), depending on experience and qualifications. 🎁 Benefits: - Modern remote-first infrastructure, including a MacBook. - Access to visual artists for high-quality content. - Flexible working hours and remote work options. - Attractive performance-based compensation structure. 🔹 ASSUMPTION: The salary range is estimated based on market research for mid-senior level marketing roles in Germany. The final offer may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context 🏢 Industry: Media Production 👥 Company Size: 51-200 employees 📅 Founded: 2013 📝 Company Description: RenderThat is a 3D agency and technology company specializing in photorealistic product visualizations. They aim to revolutionize how products are displayed and marketed. 🎯 Company Specialties: CGI, digital content, digitization, animation, motion picture, digital point of sales solutions, 3D rendering, 3D animation, augmented reality, and virtual reality. 🔹 ASSUMPTION: RenderThat is a growing company with a strong focus on technology and innovation. They value creativity, autonomy, and a hands-on approach to work. 📊 Role Analysis 🌟 Career Level: Mid-Senior level 👥 Reporting Structure: This role reports directly to the Head of Marketing. 💻 Work Arrangement: Remote work is possible, with the option to work from the company's studio in Hamburg. 🌱 Growth Opportunities: - Opportunities to shape marketing strategies and processes. - Potential to lead and mentor junior team members in the future. - Exposure to cutting-edge technology and creative projects. 🔹 ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts. 🌍 Location & Work Environment 🏢 Office Type: Modern, remote-friendly studio in Hamburg, Germany. 📍 Office Location(s): An der Alster 47, 20099 Hamburg, Germany 🌐 Geographic Context: Hamburg is a vibrant city with a strong tech and creative industry. It offers a high quality of life and is well-connected by public transportation. 🕒 Work Schedule: Flexible working hours with a focus on results and performance. 🔹 ASSUMPTION: The company's remote-friendly work environment allows for a good work-life balance and encourages employees to work from home or other locations when needed. 💼 Interview & Application Insights 📝 Typical Process: 1. Online application and resume screening. 2. Phone or video call interview with the HR department. 3. Technical assessment and case study presentation. 4. Final interview with the Head of Marketing and relevant team members. 🎯 Key Assessment Areas: - Technical skills and marketing expertise. - Creative problem-solving and strategic thinking. - Ability to work independently and manage multiple projects. - Cultural fit and alignment with company values. 💡 Application Tips: - Tailor your resume and cover letter to highlight your relevant marketing experience and skills. - Prepare a case study or portfolio showcasing your creative and technical marketing skills. - Research the company and be prepared to discuss how your skills and experience align with their mission and values. 🔹 ASSUMPTION: The application process is designed to assess the candidate's technical skills, creativity, and cultural fit. Candidates should be prepared to demonstrate their expertise and passion for marketing. 🛠️ Tools & Technologies 🛠️ Relevant tools and technologies: - MacBook and modern remote-friendly infrastructure. - Salesforce CRM with numerous integrations. - Google Workspace, Slack, and other collaboration tools. - KI-tools for text, image, data, and idea development. - Automation tools like Make.com, Lemlist, and Zapier. 🔹 ASSUMPTION: Candidates should be comfortable working with various marketing tools and platforms, and be open to learning and integrating new tools as needed. 👔 Cultural Fit Considerations 🌟 Company Values: - Innovation and creativity. - Autonomy and responsibility. - Collaboration and teamwork. - Continuous learning and improvement. 💼 Work Style: - Results-driven and performance-focused. - Hands-on and proactive. - Open to feedback and continuous improvement. - Comfortable working independently and in a team environment. 🤔 Self-Assessment Questions: - How do you align with RenderThat's values, particularly innovation and creativity? - How comfortable are you working independently and managing multiple projects? - How do you approach continuous learning and improvement in your role? 🔹 ASSUMPTION: Candidates who share RenderThat's values and are comfortable working in a dynamic, results-driven environment will thrive in this role. ⚠️ Potential Challenges 🛑 Challenges specific to this role: - Managing multiple campaigns and projects simultaneously. - Keeping up with the latest marketing trends and tools. - Balancing creativity and data-driven decision-making. 🔹 ASSUMPTION: Candidates should be prepared to manage multiple priorities and be comfortable working in a fast-paced, dynamic environment. 📈 Similar Roles Comparison 🔎 Comparison points: - This role focuses on B2B marketing, while similar roles may be more focused on B2C or specific industries. - The company's strong emphasis on technology and innovation sets it apart from traditional marketing agencies. - This role offers significant growth potential and the opportunity to shape marketing strategies and processes. 🔹 ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this opportunity at RenderThat. 📝 Sample Projects 📊 Project examples: - Developing and executing a multi-channel lead-nurturing campaign for a new product launch. - Automating customer journeys and funnels to improve conversion rates and reduce manual effort. - Creating high-quality assets and copywriting support for the outbound team's sales efforts. 🔹 ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them. ❓ Key Questions to Ask During Interview 🤔 Questions to ask: - How does this role fit into the company's overall marketing strategy? - What are the biggest challenges facing the marketing team currently, and how can this role help address them? - How does the company support the professional development and growth of its marketing team members? - What are the most important priorities for this role in the first 90 days? - How does the company measure the success of its marketing efforts, and how will this role contribute to those metrics? 🔹 ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company's success. 📌 Next Steps for Applicants 📝 To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your relevant marketing experience and skills. 3. Prepare a case study or portfolio showcasing your creative and technical marketing skills. 4. Follow up with the company one week after submitting your application to express your interest and reiterate your qualifications. 5. Be prepared to discuss your experience and qualifications in detail during the interview process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.