Marketing Automation & Customer Lifecycle Specialist (80-100%)

📌 Core Information

🔹 Job Title: Marketing Automation & Customer Lifecycle Specialist (80-100%)

🔹 Company: Splint Invest

🔹 Location: Zurich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Zurich, Switzerland)

🚀 Job Overview

Key aspects of this role include:

• Designing and running automated systems to onboard new customers faster, activate them earlier, bring them back if they drop off, and inspire them to invest more.
• Blending storytelling, behavioral psychology, and sharp analytics to turn new signups into loyal, high-value users.
• Running experiments, testing wild ideas, and seeing the direct impact of your work on the company’s growth.
• Working in a data-driven but creative environment.

ASSUMPTION: This role requires a strong focus on customer journey optimization and data-driven decision making to drive user engagement and investment.

📋 Key Responsibilities

✅ Design and execute automated email flows for onboarding, activation, reactivation, and upselling using Customer.io (knowledge of Klaviyo is a plus).

✅ Write compelling email copy and design layouts that maximize conversion, engagement, and click-through rates.

✅ Manage referral, affiliate, and welcome programs, including discount codes and bonus campaigns.

✅ Run experiments to improve onboarding speed, activation rates, referral program efficiency, and investment behavior.

✅ Own NPS and customer satisfaction surveys to gather actionable insights.

✅ Perform exploratory analysis to understand user behavior, campaign performance, and automation impact – and translate findings into actionable strategies.

ASSUMPTION: This role requires a balance of creative and analytical skills to effectively manage customer lifecycle and drive user engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 2-5 years of experience in marketing automation, customer lifecycle management, or a related role.

Required Skills:

• Proficient in Customer.io (power user) and comfortable with segmentation, automation, and optimization of flows.
• Excellent copywriting skills with a focus on conversion and storytelling.
• Comfortable running A/B tests and translating data into growth decisions.
• Fluent in English (C2) with excellent written and spoken communication skills.
• Curious, analytical mindset with a strong interest in behavioral psychology.

Preferred Skills:

• Klaviyo experience.
• Amplitude or MixPanel experience.
• AppsFlyer experience.
• Native German (big plus).
• French (nice to have).
• Understanding of Django for data integration (not required).

ASSUMPTION: While the role is based in Zurich, Switzerland, native German is not a strict requirement due to the company's international focus and the prevalence of English as a working language.

💰 Compensation & Benefits

Salary Range: CHF 6,500 - 7,500 per month (based on experience and qualifications)

Benefits:

• Own the customer lifecycle from first touch to loyal investor.
• See the direct impact of your work on revenue and growth.
• Have the freedom to test big ideas and move fast.
• Work in a data-driven but creative environment.

Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work.

ASSUMPTION: The salary range provided is based on industry standards for mid-level marketing roles in Zurich, Switzerland, and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically alternative investments and fractional ownership.

Company Size: Small to medium (11-50 employees), allowing for close collaboration and impact on the company's growth.

Founded: 2021, with a short but successful history in the alternative investment space.

Company Description:

• Diversify your portfolio with alternative investments like an expert through fractional ownership.
• Splint Invest is a trademark of MARK Investment Holding AG, a registered financial institution in Switzerland, regulated by VQF (Nr. 100956).
• The company specializes in making high-value collectibles, such as sports cards, signed sneakers, and fine art, accessible to everyone through fractional investing.

Company Specialties:

• Fractional ownership of high-value collectibles.
• Alternative investments and investment platforms.
• Customer engagement and user experience in the investment sector.

Company Website: splintinvest.com

ASSUMPTION: Splint Invest's focus on alternative investments and fractional ownership sets it apart from traditional financial services companies, offering unique opportunities for growth and innovation in the marketing and customer lifecycle management space.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact on the company's success.

Reporting Structure: This role reports directly to the Head of Marketing or a similar position, with close collaboration with the marketing and product teams.

Work Arrangement: On-site in Zurich, Switzerland, with flexible working hours and the possibility of remote work.

Growth Opportunities:

• Expanding the role's responsibilities as the company grows and enters new markets.
• Potential career progression into senior marketing or management roles within the company.
• Gaining experience in a fast-paced, innovative environment with a focus on data-driven decision making.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success and expand their skillset in the process.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in the heart of Zurich.

Office Location(s): Unter Altstadt 30, Zug, 6300, CH

Geographic Context:

• Zurich is a major financial hub with a vibrant startup scene and a high quality of life.
• The office is located in the historic Old Town of Zug, offering a mix of old and new architecture.
• The region offers easy access to nature, sports, and cultural activities.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work.

ASSUMPTION: The location of the office in the historic Old Town of Zug offers a unique blend of old and new, reflecting the company's focus on traditional investments with a modern, innovative approach.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening to assess communication skills and cultural fit.
• On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and qualifications.
• Final interview or assessment to evaluate problem-solving skills and cultural fit.

Key Assessment Areas:

• Customer journey mapping and optimization skills.
• Data analysis and interpretation abilities.
• Creative problem-solving and storytelling skills.
• Cultural fit and alignment with the company's values.

Application Tips:

• Highlight relevant experience in marketing automation, customer lifecycle management, and data-driven decision making.
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role.
• Prepare examples of successful email campaigns or automation projects you've worked on in the past.
• Be ready to discuss your biggest automation win and how you achieved it.

ATS Keywords: Marketing Automation, Customer Lifecycle Management, Email Marketing, Customer.io, Klaviyo, A/B Testing, Data Analysis, Customer Segmentation, Behavioral Psychology, CRM Initiatives, User Engagement, Campaign Performance, Exploratory Analysis, Customer Satisfaction, Referral Programs, Automation Strategy, Storytelling

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and a data-driven approach to marketing and customer lifecycle management.

🛠️ Tools & Technologies

• Customer.io
• Klaviyo (optional)
• Amplitude or MixPanel (optional)
• AppsFlyer (optional)
• Django (optional)

ASSUMPTION: While the role requires proficiency in Customer.io, experience with other marketing automation tools and analytics platforms is a plus and may be used in the course of the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning.
• Data-driven decision making.
• Collaboration and teamwork.
• Customer-centric approach.

Work Style:

• Fast-paced and dynamic environment.
• Focus on results and impact.
• Strong emphasis on collaboration and communication.
• Data-driven and analytical mindset.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment with a strong focus on results?
• Are you comfortable working with data and using it to drive decision making?
• Do you have a customer-centric mindset and a strong focus on user experience?

ASSUMPTION: Splint Invest values candidates who are comfortable working in a fast-paced, data-driven environment and have a strong focus on customer-centricity and user experience.

⚠️ Potential Challenges

• Managing multiple customer lifecycle stages and campaigns simultaneously.
• Balancing creative and analytical skills to effectively manage customer lifecycle and drive user engagement.
• Working in a fast-paced environment with a strong focus on results and impact.
• Adapting to a new and growing company with evolving priorities and responsibilities.

ASSUMPTION: While this role offers significant growth opportunities, it also presents challenges related to managing multiple campaigns, balancing creative and analytical skills, and working in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on fractional ownership and alternative investments, offering a unique opportunity to work in a growing and innovative industry.
• Compared to traditional marketing roles, this position places a stronger emphasis on data-driven decision making and customer lifecycle management.
• Career progression in this role may lead to senior marketing or management positions within the company or related industries.

ASSUMPTION: This role offers a unique opportunity to work in a growing and innovative industry, with a strong focus on data-driven decision making and customer lifecycle management.

📝 Sample Projects

• Designing and implementing an automated onboarding email flow that reduces the time it takes for new users to make their first investment.
• Running an A/B test to optimize the subject lines and content of reactivation emails, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
• Analyzing user behavior data to identify trends and opportunities for targeted marketing campaigns, leading to a 10% increase in user engagement and a 5% increase in investment behavior.

ASSUMPTION: These sample projects illustrate the data-driven and customer-centric approach required for this role, with a focus on optimizing user engagement and investment behavior through targeted marketing campaigns and automation.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the customer lifecycle and where you see opportunities for improvement?
• How does the marketing team collaborate with the product and other departments to ensure a seamless customer experience?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These interview questions are designed to assess the company's approach to customer lifecycle management, collaboration, and growth opportunities, as well as the company culture and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://join.com/companies/splintinvest/14596596-marketing-automation-and-customer-lifecycle-specialist-80-100
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Prepare examples of successful email campaigns or automation projects you've worked on in the past.
• Be ready to discuss your biggest automation win and how you achieved it during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.