Senior Manager Performance Marketing at xorlab (cyber security) (m/w/d)

📌 Core Information

🔹 Job Title: Senior Manager Performance Marketing at xorlab (cyber security) (m/w/d)

🔹 Company: xorlab AG

🔹 Location: Zürich, Switzerland

🔹 Job Type: Full-time

🔹 Category: Cybersecurity

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading end-to-end execution of demand generation projects across multiple channels
• Proactively planning, launching, and optimizing campaigns based on marketing goals and KPIs
• Collaborating with cross-functional teams to create impactful marketing strategies for the email security product
• Staying up-to-date with product developments, industry trends, and competitor strategies
• Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives

ASSUMPTION: This role requires a strategic and hands-on marketer with a strong analytical mindset and a proven track record in B2B field marketing or digital marketing.

📋 Key Responsibilities

✅ Lead end-to-end execution of demand generation projects across channels, ensuring alignment with budget, timelines, and pipeline goals

✅ Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact

✅ Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results

✅ Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences

✅ Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities

✅ Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts

✅ Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively across multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B field marketing, digital marketing, or growth marketing

Required Skills:

• Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making
• Experiment-driven and pragmatic, with a love for testing everything from targeting and placements to messaging and creative formats
• Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives
• Strong project management skills with the ability to prioritize and deliver high-quality work across multiple projects and deadlines
• Fluent in German and English, with additional languages being a bonus
• Hands-on experience with CRMs, B2B digital marketing tools, and marketing automation platforms—HubSpot Marketing Hub experience is a plus

Preferred Skills:

• Cybersecurity industry experience
• Experience with SEO, SEA, LinkedIn, Reddit, and other social platforms

ASSUMPTION: Candidates with experience in the cybersecurity industry or a strong interest in learning about it will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CHF 90,000 - 120,000 per year (based on experience and industry standards for a Senior Marketing Manager role in Switzerland)

Benefits:

• Flexible hours and remote work options
• Equity stake in the company
• Collaborative and supportive team environment
• Regular team events and All Hands lunches

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Switzerland, with consideration for the company's size and the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: xorlab operates in the competitive cybersecurity market, focusing on email security solutions for businesses

Company Size: xorlab is a small to mid-sized company with 11-50 employees, offering a collaborative and agile work environment

Founded: xorlab was founded in 2015 and has since grown to become a leading provider of email security solutions in Europe

Company Description:

• xorlab is an email security platform for security analysts and detection engineers, simplifying the process of building and managing detection rules
• The company aims to help security teams detect and stop advanced email threats before they make headlines
• xorlab offers a collaborative and supportive work environment, with a focus on continuous improvement and growth

Company Specialties:

• Cybersecurity
• Email security
• Detection engineering
• Attack surface reduction
• Behavioral analysis

Company Website: https://www.xorlab.com

ASSUMPTION: xorlab's focus on email security and commitment to helping security teams detect and stop advanced threats sets it apart in the competitive cybersecurity market.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and working closely with the CEO and Head of Product

Reporting Structure: The Senior Manager Performance Marketing will lead a team of marketing professionals, responsible for executing demand generation projects and optimizing campaigns

Work Arrangement: This role is based in Zurich, Switzerland, with a hybrid work arrangement that combines on-site and remote work

Growth Opportunities:

• As a senior-level role, this position offers opportunities for career advancement within the marketing department or the company as a whole
• The company's focus on growth and continuous improvement provides ample opportunities for professional development and skill-building
• The collaborative and supportive work environment encourages employees to step outside their comfort zones and take on new challenges

ASSUMPTION: The Senior Manager Performance Marketing role offers significant growth opportunities, both within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: xorlab's office is located in the Binzmühlestrasse 170d, Stadtkreis 11, Zurich 8050, CH

Office Location(s): The company's headquarters is in Zurich, Switzerland

Geographic Context:

• Zurich is the largest city in Switzerland and serves as a major financial hub for the country
• The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
• Zurich is also home to a thriving tech industry, with numerous startups and established companies in the cybersecurity sector

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The location of xorlab's office in Zurich, Switzerland, provides employees with access to a vibrant tech industry, a high quality of life, and excellent professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers page
• Phone or video screening with the HR department
• In-depth interviews with the Head of Marketing, Head of Product, and other relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Marketing expertise and experience in B2B field marketing or digital marketing
• Analytical skills and data-informed decision-making
• Project management skills and ability to prioritize multiple projects
• Language proficiency in German and English
• Cultural fit and alignment with xorlab's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to demand generation campaigns and campaign optimization
• Demonstrate your understanding of the cybersecurity industry and xorlab's products
• Showcase your ability to work effectively in a collaborative and agile work environment

ATS Keywords: Performance Marketing, Demand Generation, Campaign Optimization, B2B Marketing, Marketing Automation, CRM Experience, SEO, SEA, LinkedIn, Reddit, Event Management, Analytical Mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise, analytical skills, and cultural fit.

🛠️ Tools & Technologies

• CRM: HubSpot Marketing Hub (preferred)
• B2B Digital Marketing Tools: SEO, SEA, LinkedIn, Reddit, and other social platforms
• Marketing Automation Platforms: HubSpot Marketing Hub (preferred)

ASSUMPTION: The required tools and technologies for this role are standard in the B2B marketing industry, with a focus on CRM, digital marketing tools, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: xorlab values a collaborative and supportive work environment, where employees can learn from one another and grow together
• Continuous Improvement: The company is committed to continuous improvement and encourages employees to step outside their comfort zones and take on new challenges
• Customer Focus: xorlab prioritizes the needs of its customers and strives to provide the best possible email security solutions

Work Style:

• Agile: The company operates in an agile and dynamic work environment, with a focus on adaptability and flexibility
• Data-Driven: xorlab values a data-informed approach to decision-making and encourages employees to use data to inform their strategies
• Innovative: The company is committed to staying at the forefront of the cybersecurity industry and encourages employees to think creatively and innovatively

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive work environment, where you can learn from your colleagues and grow together?
• Are you comfortable working in an agile and dynamic work environment, where you may need to adapt to changes quickly?
• Do you have a strong analytical mindset and a data-informed approach to decision-making?

ASSUMPTION: Cultural fit is an important consideration for xorlab, with a focus on collaboration, continuous improvement, and a data-driven approach to decision-making.

⚠️ Potential Challenges

• The competitive nature of the cybersecurity market may present challenges in standing out and driving results
• The role requires a strong understanding of the cybersecurity industry and xorlab's products, which may present a learning curve for candidates without prior experience in the field
• The hybrid work arrangement may require employees to balance their time effectively between on-site and remote work
• The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates

ASSUMPTION: While there may be challenges associated with this role, the collaborative and supportive work environment at xorlab can help employees overcome these obstacles and succeed.

📈 Similar Roles Comparison

• Compared to other Senior Marketing Manager roles, this position places a greater emphasis on demand generation and campaign optimization, with a focus on driving marketing-sourced pipeline and revenue impact
• The cybersecurity industry is highly competitive, with a focus on innovation and continuous improvement
• Career path opportunities may include advancement within the marketing department or the company as a whole, with a focus on growth and professional development

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing industry, with a focus on demand generation, campaign optimization, and career growth.

📝 Sample Projects

• Developing and executing a comprehensive demand generation campaign to drive marketing-sourced pipeline and revenue impact
• Optimizing campaign performance and ROI through continuous testing and analysis of benchmarks (internal and external)
• Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives to reach targeted audiences

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to lead end-to-end execution of demand generation projects, optimize campaign performance, and manage events and channel marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does xorlab approach continuous improvement and innovation in the cybersecurity industry?
• What opportunities are there for professional development and career growth within the marketing department or the company as a whole?
• How does xorlab support employees in balancing their time effectively between on-site and remote work?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the xorlab careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching xorlab's products, the cybersecurity industry, and the company's values and mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.