π Core Information
πΉ Job Title: Senior Manager Performance Marketing at xorlab (cyber security) (m/w/d)
πΉ Company: xorlab AG
πΉ Location: ZΓΌrich, Switzerland
πΉ Job Type: Full-time
πΉ Category: Cybersecurity
πΉ Date Posted: June 6, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Hybrid)
π Job Overview
Key aspects of this role include:
- Leading end-to-end execution of demand generation projects across multiple channels
- Proactively planning, launching, and optimizing campaigns based on marketing goals and KPIs
- Collaborating with cross-functional teams to create impactful marketing strategies for the email security product
- Staying up-to-date with product developments, industry trends, and competitor strategies
- Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives
ASSUMPTION: This role requires a strategic and hands-on marketer with a strong analytical mindset and a proven track record in B2B field marketing or digital marketing.
π Key Responsibilities
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Lead end-to-end execution of demand generation projects across channels, ensuring alignment with budget, timelines, and pipeline goals
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Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact
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Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results
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Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences
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Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities
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Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts
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Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively across multiple projects and deadlines.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in B2B field marketing, digital marketing, or growth marketing
Required Skills:
- Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making
- Experiment-driven and pragmatic, with a love for testing everything from targeting and placements to messaging and creative formats
- Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives
- Strong project management skills with the ability to prioritize and deliver high-quality work across multiple projects and deadlines
- Fluent in German and English, with additional languages being a bonus
- Hands-on experience with CRMs, B2B digital marketing tools, and marketing automation platformsβHubSpot Marketing Hub experience is a plus
Preferred Skills:
- Cybersecurity industry experience
- Experience with SEO, SEA, LinkedIn, Reddit, and other social platforms
ASSUMPTION: Candidates with experience in the cybersecurity industry or a strong interest in learning about it will have an advantage in this role.
π° Compensation & Benefits
Salary Range: CHF 90,000 - 120,000 per year (based on experience and industry standards for a Senior Marketing Manager role in Switzerland)
Benefits:
- Flexible hours and remote work options
- Equity stake in the company
- Collaborative and supportive team environment
- Regular team events and All Hands lunches
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Switzerland, with consideration for the company's size and the candidate's experience level.
π Applicant Insights
π Company Context
Industry: xorlab operates in the competitive cybersecurity market, focusing on email security solutions for businesses
Company Size: xorlab is a small to mid-sized company with 11-50 employees, offering a collaborative and agile work environment
Founded: xorlab was founded in 2015 and has since grown to become a leading provider of email security solutions in Europe
Company Description:
- xorlab is an email security platform for security analysts and detection engineers, simplifying the process of building and managing detection rules
- The company aims to help security teams detect and stop advanced email threats before they make headlines
- xorlab offers a collaborative and supportive work environment, with a focus on continuous improvement and growth
Company Specialties:
- Cybersecurity
- Email security
- Detection engineering
- Attack surface reduction
- Behavioral analysis
Company Website: https://www.xorlab.com
ASSUMPTION: xorlab's focus on email security and commitment to helping security teams detect and stop advanced threats sets it apart in the competitive cybersecurity market.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and working closely with the CEO and Head of Product
Reporting Structure: The Senior Manager Performance Marketing will lead a team of marketing professionals, responsible for executing demand generation projects and optimizing campaigns
Work Arrangement: This role is based in Zurich, Switzerland, with a hybrid work arrangement that combines on-site and remote work
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the marketing department or the company as a whole
- The company's focus on growth and continuous improvement provides ample opportunities for professional development and skill-building
- The collaborative and supportive work environment encourages employees to step outside their comfort zones and take on new challenges
ASSUMPTION: The Senior Manager Performance Marketing role offers significant growth opportunities, both within the marketing department and the company as a whole.
π Location & Work Environment
Office Type: xorlab's office is located in the BinzmΓΌhlestrasse 170d, Stadtkreis 11, Zurich 8050, CH
Office Location(s): The company's headquarters is in Zurich, Switzerland
Geographic Context:
- Zurich is the largest city in Switzerland and serves as a major financial hub for the country
- The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
- Zurich is also home to a thriving tech industry, with numerous startups and established companies in the cybersecurity sector
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The location of xorlab's office in Zurich, Switzerland, provides employees with access to a vibrant tech industry, a high quality of life, and excellent professional opportunities.
πΌ Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page
- Phone or video screening with the HR department
- In-depth interviews with the Head of Marketing, Head of Product, and other relevant team members
- Final interview with the CEO
Key Assessment Areas:
- Marketing expertise and experience in B2B field marketing or digital marketing
- Analytical skills and data-informed decision-making
- Project management skills and ability to prioritize multiple projects
- Language proficiency in German and English
- Cultural fit and alignment with xorlab's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to demand generation campaigns and campaign optimization
- Demonstrate your understanding of the cybersecurity industry and xorlab's products
- Showcase your ability to work effectively in a collaborative and agile work environment
ATS Keywords: Performance Marketing, Demand Generation, Campaign Optimization, B2B Marketing, Marketing Automation, CRM Experience, SEO, SEA, LinkedIn, Reddit, Event Management, Analytical Mindset
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise, analytical skills, and cultural fit.
π οΈ Tools & Technologies
- CRM: HubSpot Marketing Hub (preferred)
- B2B Digital Marketing Tools: SEO, SEA, LinkedIn, Reddit, and other social platforms
- Marketing Automation Platforms: HubSpot Marketing Hub (preferred)
ASSUMPTION: The required tools and technologies for this role are standard in the B2B marketing industry, with a focus on CRM, digital marketing tools, and marketing automation platforms.
π Cultural Fit Considerations
Company Values:
- Collaboration: xorlab values a collaborative and supportive work environment, where employees can learn from one another and grow together
- Continuous Improvement: The company is committed to continuous improvement and encourages employees to step outside their comfort zones and take on new challenges
- Customer Focus: xorlab prioritizes the needs of its customers and strives to provide the best possible email security solutions
Work Style:
- Agile: The company operates in an agile and dynamic work environment, with a focus on adaptability and flexibility
- Data-Driven: xorlab values a data-informed approach to decision-making and encourages employees to use data to inform their strategies
- Innovative: The company is committed to staying at the forefront of the cybersecurity industry and encourages employees to think creatively and innovatively
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive work environment, where you can learn from your colleagues and grow together?
- Are you comfortable working in an agile and dynamic work environment, where you may need to adapt to changes quickly?
- Do you have a strong analytical mindset and a data-informed approach to decision-making?
ASSUMPTION: Cultural fit is an important consideration for xorlab, with a focus on collaboration, continuous improvement, and a data-driven approach to decision-making.
β οΈ Potential Challenges
- The competitive nature of the cybersecurity market may present challenges in standing out and driving results
- The role requires a strong understanding of the cybersecurity industry and xorlab's products, which may present a learning curve for candidates without prior experience in the field
- The hybrid work arrangement may require employees to balance their time effectively between on-site and remote work
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates
ASSUMPTION: While there may be challenges associated with this role, the collaborative and supportive work environment at xorlab can help employees overcome these obstacles and succeed.
π Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a greater emphasis on demand generation and campaign optimization, with a focus on driving marketing-sourced pipeline and revenue impact
- The cybersecurity industry is highly competitive, with a focus on innovation and continuous improvement
- Career path opportunities may include advancement within the marketing department or the company as a whole, with a focus on growth and professional development
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing industry, with a focus on demand generation, campaign optimization, and career growth.
π Sample Projects
- Developing and executing a comprehensive demand generation campaign to drive marketing-sourced pipeline and revenue impact
- Optimizing campaign performance and ROI through continuous testing and analysis of benchmarks (internal and external)
- Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives to reach targeted audiences
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to lead end-to-end execution of demand generation projects, optimize campaign performance, and manage events and channel marketing initiatives.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- How does xorlab approach continuous improvement and innovation in the cybersecurity industry?
- What opportunities are there for professional development and career growth within the marketing department or the company as a whole?
- How does xorlab support employees in balancing their time effectively between on-site and remote work?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the xorlab careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching xorlab's products, the cybersecurity industry, and the company's values and mission
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.