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Senior Manager Performance Marketing at xorlab (cyber security) (m/w/d)

xorlab AG
Full-time
On-site
ZΓΌrich, ZΓΌrich, Switzerland
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager Performance Marketing at xorlab (cyber security) (m/w/d)

πŸ”Ή Company: xorlab AG

πŸ”Ή Location: ZΓΌrich, Switzerland

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Cybersecurity

πŸ”Ή Date Posted: June 6, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading end-to-end execution of demand generation projects across multiple channels
  • Proactively planning, launching, and optimizing campaigns based on marketing goals and KPIs
  • Collaborating with cross-functional teams to create impactful marketing strategies for the email security product
  • Staying up-to-date with product developments, industry trends, and competitor strategies
  • Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives

ASSUMPTION: This role requires a strategic and hands-on marketer with a strong analytical mindset and a proven track record in B2B field marketing or digital marketing.

πŸ“‹ Key Responsibilities

βœ… Lead end-to-end execution of demand generation projects across channels, ensuring alignment with budget, timelines, and pipeline goals

βœ… Proactively plan, launch, and optimize campaigns based on marketing goals and KPIs, primarily focusing on marketing-sourced pipeline and revenue impact

βœ… Analyze campaign performance and ROI, identify insights from benchmarks (internal and external), and continuously test and optimize to improve results

βœ… Manage physical and virtual events, and support focused, high-impact channel marketing initiatives to reach targeted audiences

βœ… Stay up to date with product developments, industry trends, and competitor strategies to inform campaigns and identify opportunities

βœ… Collaborate with Product, Engineering, and Sales to plan content and identify gaps that support demand generation efforts

βœ… Deliver regular reports with actionable ROI insights and lead team briefings to drive campaign follow-ups and improvements

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively across multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years in B2B field marketing, digital marketing, or growth marketing

Required Skills:

  • Strong analytical mindset with excellent attention to detail and a data-informed approach to decision-making
  • Experiment-driven and pragmatic, with a love for testing everything from targeting and placements to messaging and creative formats
  • Proven track record of planning and executing integrated demand generation campaigns, cross-functional marketing activities, and sales enablement initiatives
  • Strong project management skills with the ability to prioritize and deliver high-quality work across multiple projects and deadlines
  • Fluent in German and English, with additional languages being a bonus
  • Hands-on experience with CRMs, B2B digital marketing tools, and marketing automation platformsβ€”HubSpot Marketing Hub experience is a plus

Preferred Skills:

  • Cybersecurity industry experience
  • Experience with SEO, SEA, LinkedIn, Reddit, and other social platforms

ASSUMPTION: Candidates with experience in the cybersecurity industry or a strong interest in learning about it will have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: CHF 90,000 - 120,000 per year (based on experience and industry standards for a Senior Marketing Manager role in Switzerland)

Benefits:

  • Flexible hours and remote work options
  • Equity stake in the company
  • Collaborative and supportive team environment
  • Regular team events and All Hands lunches

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in Switzerland, with consideration for the company's size and the candidate's experience level.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: xorlab operates in the competitive cybersecurity market, focusing on email security solutions for businesses

Company Size: xorlab is a small to mid-sized company with 11-50 employees, offering a collaborative and agile work environment

Founded: xorlab was founded in 2015 and has since grown to become a leading provider of email security solutions in Europe

Company Description:

  • xorlab is an email security platform for security analysts and detection engineers, simplifying the process of building and managing detection rules
  • The company aims to help security teams detect and stop advanced email threats before they make headlines
  • xorlab offers a collaborative and supportive work environment, with a focus on continuous improvement and growth

Company Specialties:

  • Cybersecurity
  • Email security
  • Detection engineering
  • Attack surface reduction
  • Behavioral analysis

Company Website: https://www.xorlab.com

ASSUMPTION: xorlab's focus on email security and commitment to helping security teams detect and stop advanced threats sets it apart in the competitive cybersecurity market.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Marketing and working closely with the CEO and Head of Product

Reporting Structure: The Senior Manager Performance Marketing will lead a team of marketing professionals, responsible for executing demand generation projects and optimizing campaigns

Work Arrangement: This role is based in Zurich, Switzerland, with a hybrid work arrangement that combines on-site and remote work

Growth Opportunities:

  • As a senior-level role, this position offers opportunities for career advancement within the marketing department or the company as a whole
  • The company's focus on growth and continuous improvement provides ample opportunities for professional development and skill-building
  • The collaborative and supportive work environment encourages employees to step outside their comfort zones and take on new challenges

ASSUMPTION: The Senior Manager Performance Marketing role offers significant growth opportunities, both within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: xorlab's office is located in the BinzmΓΌhlestrasse 170d, Stadtkreis 11, Zurich 8050, CH

Office Location(s): The company's headquarters is in Zurich, Switzerland

Geographic Context:

  • Zurich is the largest city in Switzerland and serves as a major financial hub for the country
  • The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and easy access to nature
  • Zurich is also home to a thriving tech industry, with numerous startups and established companies in the cybersecurity sector

Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The location of xorlab's office in Zurich, Switzerland, provides employees with access to a vibrant tech industry, a high quality of life, and excellent professional opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the company's careers page
  • Phone or video screening with the HR department
  • In-depth interviews with the Head of Marketing, Head of Product, and other relevant team members
  • Final interview with the CEO

Key Assessment Areas:

  • Marketing expertise and experience in B2B field marketing or digital marketing
  • Analytical skills and data-informed decision-making
  • Project management skills and ability to prioritize multiple projects
  • Language proficiency in German and English
  • Cultural fit and alignment with xorlab's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your approach to demand generation campaigns and campaign optimization
  • Demonstrate your understanding of the cybersecurity industry and xorlab's products
  • Showcase your ability to work effectively in a collaborative and agile work environment

ATS Keywords: Performance Marketing, Demand Generation, Campaign Optimization, B2B Marketing, Marketing Automation, CRM Experience, SEO, SEA, LinkedIn, Reddit, Event Management, Analytical Mindset

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise, analytical skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • CRM: HubSpot Marketing Hub (preferred)
  • B2B Digital Marketing Tools: SEO, SEA, LinkedIn, Reddit, and other social platforms
  • Marketing Automation Platforms: HubSpot Marketing Hub (preferred)

ASSUMPTION: The required tools and technologies for this role are standard in the B2B marketing industry, with a focus on CRM, digital marketing tools, and marketing automation platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration: xorlab values a collaborative and supportive work environment, where employees can learn from one another and grow together
  • Continuous Improvement: The company is committed to continuous improvement and encourages employees to step outside their comfort zones and take on new challenges
  • Customer Focus: xorlab prioritizes the needs of its customers and strives to provide the best possible email security solutions

Work Style:

  • Agile: The company operates in an agile and dynamic work environment, with a focus on adaptability and flexibility
  • Data-Driven: xorlab values a data-informed approach to decision-making and encourages employees to use data to inform their strategies
  • Innovative: The company is committed to staying at the forefront of the cybersecurity industry and encourages employees to think creatively and innovatively

Self-Assessment Questions:

  • Do you thrive in a collaborative and supportive work environment, where you can learn from your colleagues and grow together?
  • Are you comfortable working in an agile and dynamic work environment, where you may need to adapt to changes quickly?
  • Do you have a strong analytical mindset and a data-informed approach to decision-making?

ASSUMPTION: Cultural fit is an important consideration for xorlab, with a focus on collaboration, continuous improvement, and a data-driven approach to decision-making.

⚠️ Potential Challenges

  • The competitive nature of the cybersecurity market may present challenges in standing out and driving results
  • The role requires a strong understanding of the cybersecurity industry and xorlab's products, which may present a learning curve for candidates without prior experience in the field
  • The hybrid work arrangement may require employees to balance their time effectively between on-site and remote work
  • The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be challenging for some candidates

ASSUMPTION: While there may be challenges associated with this role, the collaborative and supportive work environment at xorlab can help employees overcome these obstacles and succeed.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Senior Marketing Manager roles, this position places a greater emphasis on demand generation and campaign optimization, with a focus on driving marketing-sourced pipeline and revenue impact
  • The cybersecurity industry is highly competitive, with a focus on innovation and continuous improvement
  • Career path opportunities may include advancement within the marketing department or the company as a whole, with a focus on growth and professional development

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the marketing industry, with a focus on demand generation, campaign optimization, and career growth.

πŸ“ Sample Projects

  • Developing and executing a comprehensive demand generation campaign to drive marketing-sourced pipeline and revenue impact
  • Optimizing campaign performance and ROI through continuous testing and analysis of benchmarks (internal and external)
  • Managing physical and virtual events, and supporting focused, high-impact channel marketing initiatives to reach targeted audiences

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to lead end-to-end execution of demand generation projects, optimize campaign performance, and manage events and channel marketing initiatives.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the overall marketing strategy?
  • How does xorlab approach continuous improvement and innovation in the cybersecurity industry?
  • What opportunities are there for professional development and career growth within the marketing department or the company as a whole?
  • How does xorlab support employees in balancing their time effectively between on-site and remote work?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking these questions during the interview process can help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the xorlab careers page
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching xorlab's products, the cybersecurity industry, and the company's values and mission
  • Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.