Marketing Automation Developer Specialist

📌 Core Information 🔹 Job Title: Marketing Automation Developer Specialist 🔹 Company: Valtech 🔹 Location: Colombia Remote 🔹 Job Type: Remote 🔹 Category: Marketing 🔹 Date Posted: May 29, 2025 🚀 Job Overview Key aspects of this role include: - Role Focus: Configuration and development of Salesforce Marketing Cloud products. - Collaboration: Working closely with Marketing Automation Leads and Consultants. - Technical Expertise: Being the Subject Matter Expert in Salesforce Marketing Cloud. - Impact: Ensuring solutions follow best practices in performance, security, scalability, and maintainability. ASSUMPTION: This role requires a strong background in Salesforce Marketing Cloud and related technologies. It involves both technical and collaborative aspects, with a focus on delivering high-quality solutions that meet expected standards. 📋 Key Responsibilities 🔹 Act as the main technical reference: Provide expertise in solution design, configuration, development, and deployment. 🔹 Develop custom solutions: Utilize JavaScript, AMPScript, GTL, HTML, CSS, and SQL to create dynamic and personalized marketing assets. 🔹 Configure and develop in various Salesforce Marketing Cloud products: Engage with Marketing Cloud Engagement, Personalization, Customer Data Platform, Account Engagement, and Marketing Cloud Intelligence. 🔹 Implement integrations: Work with FTP, APIs (SOAP and REST), MC Connect, and SDKs (MobilePush, Content Builder) for seamless connectivity. 🔹 Perform data modeling: Ensure data accuracy and consistency across platforms. 🔹 Implement Journey Builder Custom Activities: Enhance customer experiences through personalized journeys. 🔹 Stay up-to-date with Salesforce Marketing Cloud: Keep knowledge current with releases, new features, products, and deprecations. 🔹 Mentor others: Share expertise and support team members in Salesforce Marketing Cloud products, configuration, and development. 🔹 Execute internal processes: Manage PDI & OKRs, paid training, reimbursements, software licensing, vacation requests, absence notifications, timesheet submissions, and adjustments. ASSUMPTION: This role requires a deep understanding of Salesforce Marketing Cloud products and a strong commitment to staying current with industry trends and best practices. 🎯 Required Qualifications Education: - Bachelor's degree in IT, Marketing, or a related field. Experience: - At least 5 years of experience with Salesforce Marketing Cloud. Required Skills: - Advanced proficiency in Salesforce Marketing Cloud, REST/SOAP APIs, SQL, HTML, CSS, JavaScript, AMPScript, GTL. - Experience with data engineering, software development, problem management, and software configuration. - Fluency in English and Spanish; proficiency in Portuguese is a plus. Preferred Qualifications Education: - Completed university degree in IT, Marketing, or related fields. Certifications: - Salesforce Marketing Cloud Email Specialist - Salesforce Marketing Cloud Administrator - Salesforce Marketing Cloud Developer - Salesforce Marketing Cloud Consultant - Marketing Cloud Personalization - Marketing Cloud Customer Data Platform ASSUMPTION: While not all preferred qualifications are required, they demonstrate a strong commitment to professional development and expertise in Salesforce Marketing Cloud. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD (based on experience level and industry standards for remote roles in Colombia) Benefits: - Competitive benefits package, including health insurance, retirement plans, and paid time off. - Professional development opportunities, such as paid training and reimbursements. - Flexible work arrangements, with a focus on results and work-life balance. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range is estimated based on industry standards for remote roles in Colombia, with experience level considered. Benefits may vary based on individual circumstances and company policies. 📌 Applicant Insights 🔍 Company Context Industry: Valtech operates in the IT Services and IT Consulting industry, focusing on digital strategy, experience platforms, connected experiences, and more. Company Size: Medium (5,001-10,000 employees) Founded: 1993, with headquarters in Worldwide. Company Description: Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, our global team of 6,500 professionals in more than 60 offices help brands unlock value in a digitally accelerated world. We work with many of the world’s best-known organizations, including L’Oreal, NatWest, DWP, P&G, Volkswagen, and US department of Agriculture. Company Specialties: - Digital strategy - Experience & Commerce Platforms - Connected Experiences - Content & Campaigns - Data Science - Emerging technology - Transformation Consulting - CX Strategy - Customer Experience Design - Marketing Automation - Personalisation - Commerce - Product Information Management - Connected spaces - Connected Devices - Content Strategy - Business Intelligence - Machine Learning - Virtual Reality - Voice & Conversational Interfaces - Agile Coaching - Organisation Consulting - Augmented Reality - Creative Campaigns - and Mobile Applications Company Website: ASSUMPTION: Valtech's extensive experience and global presence enable it to deliver innovative solutions tailored to clients' unique needs. 📊 Role Analysis Career Level: Mid-career (5-10 years of experience) Reporting Structure: This role reports directly to the Marketing Automation Lead or Consultant, with potential cross-functional collaboration with other teams. Work Arrangement: Remote work with occasional travel for client meetings and project requirements. Growth Opportunities: - Mentoring and knowledge-sharing opportunities within the team and across the organization. - Potential career progression into senior technical or leadership roles as the team and company grow. ASSUMPTION: This role offers ample opportunities for professional development and growth within Valtech's dynamic and expanding organization. 🌍 Location & Work Environment Office Type: Remote (with occasional in-person meetings and events) Office Location(s): Colombia Remote Geographic Context: - Country: Colombia - Timezone: America/Bogota (UTC-5) - Coordinates: 4.7111° N, 74.0722° W Work Schedule: Flexible, with a focus on results and work-life balance. ASSUMPTION: Working remotely in Colombia requires strong self-motivation, time management, and effective communication with team members and clients. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the Talent Acquisition team. 3. Technical assessment and/or case study presentation. 4. Final interview with the hiring manager and/or team members. 5. Background check and offer extension. Key Assessment Areas: - Technical expertise in Salesforce Marketing Cloud and related technologies. - Problem-solving skills and ability to work independently. - Communication and collaboration skills, both written and verbal. - Cultural fit and alignment with Valtech's values and work environment. Application Tips: 1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 2. Prepare for technical assessments by brushing up on your Salesforce Marketing Cloud knowledge and practicing case study presentations. 3. Research Valtech's company culture and values to demonstrate your fit during the interview process. ATS Keywords: Salesforce Marketing Cloud, JavaScript, AMPScript, GTL, HTML, CSS, SQL, REST APIs, SOAP APIs, Data Engineering, Software Development, Problem Management, Software Configuration, Marketing Automation, Personalization, Customer Data Platform, Account Engagement, Marketing Cloud Intelligence. ASSUMPTION: Valtech's application process is designed to evaluate candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on delivering high-quality solutions for clients. 🛠 Tools & Technologies - Salesforce Marketing Cloud (Engagement, Personalization, Customer Data Platform, Account Engagement, Marketing Cloud Intelligence) - JavaScript, AMPScript, GTL, HTML, CSS, SQL - REST APIs, SOAP APIs, FTP, MC Connect, SDKs (MobilePush, Content Builder) - Data modeling and integration tools - Project management and collaboration platforms (e.g., JIRA, Asana, Trello) ASSUMPTION: This role requires proficiency in Salesforce Marketing Cloud and related technologies, with a focus on delivering high-quality solutions that meet client expectations. 👔 Cultural Fit Considerations Company Values: - Innovation: We continuously seek new ways to unlock value for our clients and ourselves. - Collaboration: We work together to achieve exceptional results. - Integrity: We act with honesty and respect in all our interactions. - Excellence: We strive for the highest standards in our work and our relationships. - Empowerment: We foster an environment where everyone can grow and thrive. Work Style: - Agile and adaptable: We embrace change and respond quickly to new challenges and opportunities. - Results-driven: We focus on delivering outcomes that make a real impact. - Customer-centric: We prioritize our clients' needs and work to exceed their expectations. - Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected. Self-Assessment Questions: 1. How do you align with Valtech's value of 'innovation' in your approach to work and problem-solving? 2. Describe a time when you had to adapt to a significant change in your work environment, and how did you approach it? 3. How do you ensure that your work remains customer-centric, even when faced with tight deadlines or challenging circumstances? 4. Can you provide an example of a time when you had to work with a diverse team to achieve a common goal, and how did you contribute to creating an inclusive environment? ASSUMPTION: Valtech's company culture emphasizes innovation, collaboration, integrity, excellence, and empowerment, with a focus on delivering exceptional results for clients. ⚠️ Potential Challenges 1. Technical challenges: Staying current with Salesforce Marketing Cloud releases, new features, products, and deprecations requires continuous learning and adaptation. 2. Remote work: Balancing work-life boundaries and maintaining productivity in a remote work environment can be challenging. 3. Client expectations: Meeting clients' evolving needs and expectations may require frequent adjustments to project plans and priorities. 4. Team dynamics: Collaborating effectively with remote team members and stakeholders may present unique communication and coordination challenges. ASSUMPTION: Addressing these challenges requires strong technical skills, self-motivation, adaptability, and effective communication. 📈 Similar Roles Comparison 1. Marketing Automation Developer vs. Marketing Automation Consultant: - The Developer role focuses more on technical implementation and configuration, while the Consultant role involves strategic planning, client communication, and solution design. - The Developer role may require more hands-on technical expertise, while the Consultant role emphasizes industry knowledge, business acumen, and client management skills. 2. Industry-specific context: - Valtech's global presence and diverse client base expose this role to various industries, each with its unique challenges and opportunities. - Understanding industry-specific trends, regulations, and best practices is crucial for delivering effective solutions. 3. Career path comparison: - This role can serve as a stepping stone to senior technical or leadership positions within Valtech, such as Marketing Automation Lead, Marketing Automation Architect, or even C-level roles in marketing technology. - Alternatively, it can lead to specialized career paths in data engineering, software development, or technical consulting. ASSUMPTION: Understanding the differences between similar roles, industry-specific context, and potential career paths helps candidates tailor their applications and prepare for interviews effectively. 📝 Sample Projects 1. Salesforce Marketing Cloud integration project: Develop and implement integrations between Salesforce Marketing Cloud and other marketing, CRM, or e-commerce platforms to streamline data flow and enhance customer experiences. 2. Customer data management project: Design and implement data modeling and management solutions to ensure data accuracy, consistency, and compliance with relevant regulations. 3. Journey Builder custom activity project: Create custom activities to enhance customer journeys and improve engagement with personalized content and interactive experiences. ASSUMPTION: These sample projects demonstrate the technical skills and problem-solving abilities required for this role, with a focus on delivering high-quality solutions that meet client expectations. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day tasks and priorities for this role? 2. Team structure: How is the marketing automation team organized, and who will I be working with closely? 3. Client projects: Can you share some examples of recent client projects and the challenges they presented? 4. Company culture: How does Valtech support work-life balance and employee well-being, especially for remote team members? 5. Growth opportunities: What are the potential career growth paths for this role, and how does Valtech support employee development and training? ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your career prospects at Valtech. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://jobs.lever.co/valtech/8012169002). 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare for technical assessments by brushing up on your Salesforce Marketing Cloud knowledge and practicing case study presentations. 4. Research Valtech's company culture and values to demonstrate your fit during the interview process. 5. Follow up with the hiring manager or talent acquisition team after your interview, expressing your enthusiasm for the role and addressing any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.