Marketing Automation Developer Specialist

📌 Core Information - Job Title: Marketing Automation Developer Specialist - Company: Valtech - Location: Mexico (Remote) - Job Type: Remote - Category: IT & Software Development - Date Posted: May 28, 2025 - Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview As a Marketing Automation Developer Specialist, you will be the Subject Matter Expert in configuring and developing Salesforce Marketing Cloud products. You will work closely with Marketing Automation Leads and/or Consultants, focusing on advanced development and configuration using Salesforce Marketing Cloud products. Your core focus will be to: - Apply advanced development and configuration using Salesforce Marketing Cloud products. - Provide technical consulting for both client and internal projects. - Create key technical solution designs and documentation. - Ensure solutions follow best practices and meet expected standards in performance, security, scalability, and maintainability. ASSUMPTION: This role requires a strong background in Salesforce Marketing Cloud, with a deep understanding of its products, features, and best practices. The ideal candidate will have experience working in a fast-paced, dynamic environment, collaborating with cross-functional teams. 📋 Key Responsibilities - Act as the main technical reference for solution design, configuration, development, and deployment. - Develop custom solutions using JavaScript, AMPScript, GTL, HTML, CSS, and SQL. - Create dynamic and personalized marketing assets such as emails, landing pages, web templates, forms, and custom preference pages. - Configure and develop in: Marketing Cloud Engagement, Personalization, Customer Data Platform, Account Engagement, and Marketing Cloud Intelligence. - Implement integrations via FTP, APIs (SOAP and REST), MC Connect, and SDKs (MobilePush, Content Builder). - Perform data modeling and implement Journey Builder Custom Activities. - Stay up-to-date with Salesforce Marketing Cloud releases, new features, products, and deprecations. - Mentor others in Salesforce Marketing Cloud products, configuration, and development. - Execute internal processes such as PDI & OKRs, paid training, reimbursements, software licensing & vacation requests, absence notifications, timesheet submissions and adjustments, according to the company’s internal policies. ASSUMPTION: The ideal candidate will have a proven track record of delivering high-quality solutions, with a strong focus on performance, security, and scalability. They will be comfortable working in a fast-paced environment and collaborating with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Computer Science, Information Technology, or a related field. Experience: - At least 5 years of experience with Salesforce Marketing Cloud. - Proven experience with REST/SOAP APIs, SQL, HTML, CSS, JavaScript, AMPScript, and GTL. Required Skills: - Advanced proficiency in Salesforce Marketing Cloud products, configuration, and development. - Strong problem-solving skills and attention to detail. - Excellent communication and collaboration skills. - Ability to work independently and manage multiple projects simultaneously. Preferred Qualifications - Completed university degree in IT, Marketing, or related fields. - Salesforce Marketing Cloud Consultant Certification. - Marketing Cloud Personalization Certification. - Marketing Cloud Customer Data Platform Certification. ASSUMPTION: While a university degree is preferred, Valtech values relevant experience and skills over formal education. Candidates with a strong portfolio and relevant certifications are encouraged to apply. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 USD per year (based on experience and location) Benefits: - Competitive benefits package, including health, dental, and vision insurance. - Retirement savings plan with company match. - Generous vacation and paid time off policies. - Professional development opportunities and training. - Flexible work arrangements and remote work options. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior role in marketing automation development. The actual salary may vary depending on the candidate's experience, skills, and location. 📌 Applicant Insights 🔍 Company Context Industry: IT Services and IT Consulting Company Size: Medium (5,001-10,000 employees) Founded: 1993 Company Description: Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, our global team of 6,500 professionals in more than 60 offices help brands unlock value in a digitally accelerated world. At the intersection of insights and perspectives, we leverage the power of data, AI, creativity, and technology to achieve experience innovation for many of the world’s best-known organisations, including L’Oreal, NatWest, DWP, P&G, Volkswagen, and US department of Agriculture. Company Specialties: - Digital strategy - Experience & Commerce Platforms - Connected Experiences - Content & Campaigns - Data Science - Emerging technology - Transformation Consulting - CX Strategy - Customer Experience Design - Marketing Automation - Personalisation - Commerce - Product Information Management - Connected spaces - Connected Devices - Content Strategy - Business Intelligence - Machine Learning - Virtual Reality - Voice & Conversational Interfaces - Agile Coaching - Organisation Consulting - Augmented Reality - Creative Campaigns - and Mobile Applications Company Website: ASSUMPTION: Valtech's diverse range of specialties and global presence enable it to offer unique opportunities for career growth and development. The company's focus on experience innovation and digital acceleration makes it an attractive choice for tech professionals seeking to work on cutting-edge projects. 📊 Role Analysis Career Level: Mid-Senior Reporting Structure: This role reports directly to the Marketing Automation Lead or Consultant, with potential cross-functional collaboration with other teams such as Project Management, Data Engineering, and IT. Work Arrangement: Remote work with occasional travel required for client meetings and project on-sites. Growth Opportunities: - Mentoring and knowledge-sharing opportunities with junior team members. - Potential career progression into senior roles, such as Marketing Automation Lead or Consultant. - Opportunities to work on diverse projects and gain exposure to various aspects of the business. ASSUMPTION: The ideal candidate will be proactive in seeking growth opportunities and taking initiative to expand their skills and knowledge. 🌍 Location & Work Environment Office Type: Remote (with occasional travel) Office Location(s): Mexico (Remote) Geographic Context: - Mexico is the largest Spanish-speaking country in the Americas, with a diverse culture and rich history. - The tech industry in Mexico is growing, with a strong focus on nearshoring and offshoring opportunities. - Mexico City, the capital and largest city, is a major hub for tech and innovation, with a vibrant startup ecosystem. Work Schedule: Flexible hours with a focus on deliverables and results, rather than strict working hours. ASSUMPTION: Working remotely in Mexico offers a unique blend of cultural immersion and flexibility, with the opportunity to work with a global team and collaborate with clients from various industries. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening with the Talent Acquisition team. 3. Technical assessment and/or coding challenge. 4. In-depth interview with the hiring manager and/or team members. 5. Final interview with the Marketing Automation Lead or Consultant. Key Assessment Areas: - Technical skills and expertise in Salesforce Marketing Cloud. - Problem-solving and analytical skills. - Communication and collaboration skills. - Cultural fit and alignment with Valtech's values. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your portfolio or examples of your work with Salesforce Marketing Cloud. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research Valtech's company culture and values to demonstrate your fit and enthusiasm for the role. ATS Keywords: Salesforce Marketing Cloud, Marketing Automation, JavaScript, AMPScript, GTL, HTML, CSS, SQL, REST/SOAP APIs, Marketing Cloud Engagement, Personalization, Customer Data Platform, Account Engagement, Marketing Cloud Intelligence, Journey Builder, Custom Activities, Data Modeling, Integrations, Technical Consulting, Mentoring, Performance, Security, Scalability, Maintainability. ASSUMPTION: The interview process at Valtech is designed to assess both technical skills and cultural fit. Candidates should be prepared to discuss their experience with Salesforce Marketing Cloud and demonstrate their problem-solving skills through real-world examples. 🛠 Tools & Technologies - Salesforce Marketing Cloud (Engagement, Personalization, Customer Data Platform, Account Engagement, Marketing Cloud Intelligence) - JavaScript, AMPScript, GTL, HTML, CSS, SQL - REST/SOAP APIs, FTP, MC Connect, SDKs (MobilePush, Content Builder) - Journey Builder, Data Modeling, Integrations - Project management and collaboration tools (e.g., JIRA, Asana, Trello) - Office suite (e.g., Microsoft Office, Google Workspace) ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, with a strong focus on Salesforce Marketing Cloud products. 👔 Cultural Fit Considerations Company Values: - Curious: We are driven by a strong desire to learn and understand the world around us. - Caring: We prioritize the well-being of our team members, clients, and partners. - Creative: We foster an environment that encourages innovation and experimentation. - Courageous: We are not afraid to take risks and challenge the status quo. - Collaborative: We believe in the power of teamwork and the strength of our collective expertise. Work Style: - Agile: We embrace change and adapt quickly to new information and circumstances. - Data-driven: We make decisions based on data and insights, rather than intuition alone. - Customer-focused: We prioritize the needs and preferences of our clients and partners. - Inclusive: We foster a diverse and inclusive work environment that values the unique perspectives of all team members. Self-Assessment Questions: 1. How do you align with Valtech's values, specifically [Value 1]? 2. How do you prefer to work in a remote environment, and how do you ensure effective communication and collaboration with your team? 3. How do you approach learning new tools and technologies, and how do you stay up-to-date with industry trends and best practices? ASSUMPTION: Valtech's company culture emphasizes curiosity, caring, creativity, courage, and collaboration. Candidates should be prepared to discuss their alignment with these values and how they contribute to a positive work environment. ⚠️ Potential Challenges 1. Language Barrier: While English is the primary language used within the company, candidates may face communication challenges due to language barriers. 2. Time Zone Differences: Working remotely with a global team may require adjusting to different time zones and working hours. 3. Cultural Differences: Collaborating with team members from various cultural backgrounds may present unique challenges and opportunities for learning and growth. 4. Work-Life Balance: Maintaining a healthy work-life balance can be challenging in a remote work environment, especially for those with family or other personal responsibilities. ASSUMPTION: Candidates should be prepared to discuss how they plan to overcome these potential challenges and maintain a productive and balanced work environment. 📈 Similar Roles Comparison 1. Marketing Automation Consultant: This role focuses more on strategic planning, client-facing communication, and solution design, rather than hands-on development and configuration. 2. Salesforce Marketing Cloud Developer: This role is more specialized in Salesforce Marketing Cloud development and may not require the same level of technical consulting and mentoring responsibilities. 3. Data Engineer: This role focuses more on data management, data pipelines, and data quality, rather than marketing automation and customer experience design. ASSUMPTION: The Marketing Automation Developer Specialist role combines technical development, strategic consulting, and mentoring responsibilities, making it a unique and challenging position within the industry. 📝 Sample Projects 1. Email Automation Campaign: Design and implement an automated email campaign using Salesforce Marketing Cloud Engagement, with personalized content and dynamic content blocks. 2. Customer Data Platform Integration: Integrate a Customer Data Platform with various data sources to create a unified customer profile and enable personalized marketing experiences. 3. Journey Builder Automation: Automate a complex customer journey using Salesforce Marketing Cloud Journey Builder, with multiple touchpoints and real-time data integration. ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the technical depth required for the Marketing Automation Developer Specialist role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe a typical day or week in this role, and how my responsibilities might evolve over time? 2. Team Structure: How is the Marketing Automation team structured, and how does this role fit within the team? 3. Client Interaction: How often will I interact with clients, and what will be the nature of those interactions? 4. Professional Development: What opportunities are there for professional growth and development within this role and the company? 5. Work-Life Balance: How does the company support work-life balance for remote employees, and what resources are available to help manage remote work effectively? ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through [this link](https://jobs.lever.co/valtech/1701176353). - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. - Prepare for a phone or video screening with the Talent Acquisition team, followed by a technical assessment and/or coding challenge. - Be ready for in-depth interviews with the hiring manager and/or team members, as well as a final interview with the Marketing Automation Lead or Consultant. - Follow up with the hiring manager after the interview, expressing your enthusiasm for the role and reiterating your qualifications. - If you receive an offer, carefully review the terms and conditions, and negotiate as needed to ensure a mutually beneficial agreement. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.