Marketing Automation Executive

📌 Core Information

🔹 Job Title: Marketing Automation Executive

🔹 Company: Alcumus

🔹 Location: Cardiff, United Kingdom

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital communication strategies for Alcumus' SafeContractor division
• Managing email campaigns and client onboarding journeys
• Designing automation workflows and optimizing campaign performance
• Collaborating with cross-functional teams to ensure seamless client communication

ASSUMPTION: This role requires a proactive marketer with a strong background in B2B marketing automation to drive results and improve client engagement.

📋 Key Responsibilities

✅ Plan, build, schedule, and send automated and ad-hoc email campaigns across multiple business areas, targeting both new and existing B2B audiences

✅ Work closely with onboarding and account management teams to design and execute onboarding workflows for new clients

✅ Develop and manage nurture flows, re-engagement sequences, renewal reminders, and upsell communications using platforms such as HubSpot, Salesforce Marketing Cloud, or Microsoft Dynamics

✅ Leverage CRM and behavioral data to create precise audience segments and deliver personalized messaging at scale

✅ Run experiments on subject lines, email content, CTA placement, and send times to optimize engagement and conversion rates

✅ Track and report on campaign metrics to guide continuous improvement

ASSUMPTION: This role requires strong attention to detail, data-driven decision-making, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in B2B marketing, with a focus on marketing automation

Required Skills:

• Proficient in HubSpot, Salesforce, Marketing Cloud, or Microsoft Dynamics
• Strong analytical skills and data-driven mindset
• Excellent communication and project management skills
• Proven ability to manage multiple campaigns and meet deadlines

Preferred Skills:

• Experience with marketing automation tools and workflow design
• Familiarity with CRM systems and data segmentation
• Strong understanding of B2B marketing best practices

ASSUMPTION: Candidates with a strong background in B2B marketing and a solid understanding of marketing automation tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Automation Executive with 2-5 years of experience in the UK)

Benefits:

• Enhanced parental leave
• Generous annual leave
• Healthcare plan
• Annual giving day
• Cycle-to-work scheme
• Pension scheme with employer contributions
• Life assurance (3x base salary)
• Rewards program
• LinkedIn Learning license for upskilling and development

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Automation Executive with 2-5 years of experience in the UK. Benefits are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Alcumus operates in the IT Services and IT Consulting sector, focusing on creating safer workplaces by building a global network of responsible buyers and suppliers

Company Size: Alcumus has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Alcumus was founded in 1979 and has since expanded its services to include certification, HR and health and safety consultancy, and training expertise

Company Description:

• Alcumus helps create better workplaces and keeps people safe by providing market-leading compliance and risk management solutions
• The company offers a range of technology solutions, advice, and support to help clients identify and minimize risks, navigate compliance, and create safer workplaces
• Alcumus takes pride in being an inclusive organization that respects and appreciates each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality

Company Specialties:

• UKAS accredited certification services
• Risk-based health and safety assessments
• Supply chain compliance
• Contractor management services
• ISO certification and training
• Human resources and health and safety consulting
• Risk management
• Permit to work systems

Company Website: https://www.alcumus.com/

ASSUMPTION: Alcumus' focus on creating safer workplaces and its commitment to being an inclusive organization make it an attractive employer for candidates seeking a meaningful and supportive work environment.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B marketing and marketing automation

Reporting Structure: The Marketing Automation Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including onboarding and account management

Work Arrangement: This is a hybrid role, with employees working from the office 3 days per week

Growth Opportunities:

• Progression to a Senior Marketing Automation Executive or Marketing Manager role
• Expanding skills and knowledge in marketing automation and digital marketing
• Gaining experience working with a diverse product portfolio and cross-functional teams

ASSUMPTION: This role offers opportunities for professional growth and development within Alcumus' marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Alcumus' Cardiff office is a modern, collaborative workspace designed to foster productivity and creativity

Office Location(s): Axys House, Parc Nantgarw, Cardiff, South Wales CF15 7QX, GB

Geographic Context:

• Cardiff is the capital city of Wales, offering a vibrant cultural scene, historic landmarks, and beautiful countryside
• The city is well-connected by public transportation, with easy access to major roads and rail networks
• Cardiff has a growing tech industry, with numerous startups and established companies calling the city home

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in-office)

ASSUMPTION: Alcumus' Cardiff office provides a modern, collaborative work environment, and the city offers a mix of cultural, historical, and professional opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Initial discovery call with the recruiter
• First stage interview via Microsoft Teams
• Additional interview (likely face-to-face) with stakeholders

Key Assessment Areas:

• Understanding of B2B marketing and marketing automation
• Ability to manage multiple campaigns and meet deadlines
• Data-driven mindset and analytical skills
• Communication and project management skills

Application Tips:

• Tailor your resume to highlight relevant marketing automation experience and skills
• Prepare examples of successful email campaigns or automation workflows you've managed in the past
• Demonstrate your understanding of Alcumus' mission and how your skills align with the role's requirements

ATS Keywords: Marketing Automation, B2B Marketing, Email Campaign Management, Client Onboarding, Automation Design, Workflow Management, Segmentation, Targeting, A/B Testing, Performance Analysis, HubSpot, Salesforce, Microsoft Dynamics, Data-driven Mindset, Attention to Detail, Campaign Management

ASSUMPTION: Applicants should tailor their resumes and cover letters to emphasize their marketing automation experience and skills, and be prepared to discuss their approach to campaign management and optimization during the interview process.

🛠️ Tools & Technologies

• HubSpot
• Salesforce Marketing Cloud
• Microsoft Dynamics
• CRM systems
• Marketing automation tools

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to discuss their experience with marketing automation platforms during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Safety: Alcumus is committed to creating safer workplaces and prioritizes the safety of its employees and clients
• Integrity: The company values honesty, transparency, and ethical behavior in all its interactions
• Expertise: Alcumus strives to provide market-leading solutions and support to its clients
• Collaboration: The company fosters a culture of teamwork and mutual respect
• Innovation: Alcumus encourages creativity and continuous improvement in its approach to compliance and risk management

Work Style:

• Proactive and self-motivated
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and committed to continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of managing successful B2B email campaigns and automation workflows?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you thrive in a collaborative, team-oriented environment and enjoy working with cross-functional teams?
• Are you committed to creating safer workplaces and prioritizing the safety of employees and clients?

ASSUMPTION: Candidates who align with Alcumus' values and work style will be most successful in this role and contribute to the company's mission of creating safer workplaces.

⚠️ Potential Challenges

• Managing multiple campaigns and meeting tight deadlines may be challenging for candidates new to marketing automation or B2B marketing
• Working with data and using it to inform marketing strategies may require additional training or support for candidates new to the role
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
• Alcumus' focus on creating safer workplaces may require candidates to adapt their marketing strategies to align with the company's mission and values

ASSUMPTION: Candidates should be prepared to discuss their approach to managing multiple campaigns, working with data, and adapting their marketing strategies to align with Alcumus' mission and values during the interview process.

📈 Similar Roles Comparison

• This role differs from other marketing automation positions in its focus on creating safer workplaces and its commitment to data-driven decision-making
• Alcumus' mid-sized company environment offers opportunities for growth and collaboration that may not be available in larger or smaller organizations
• Candidates with experience in B2B marketing and marketing automation may find this role offers a unique opportunity to apply their skills in a meaningful and supportive work environment

ASSUMPTION: Candidates should research Alcumus' mission and values and consider how their skills and experience align with the company's focus on creating safer workplaces and data-driven decision-making.

📝 Sample Projects

• Developing and executing an email campaign to onboard new clients to Alcumus' SafeContractor division
• Designing and implementing an automation workflow to re-engage inactive clients and encourage them to renew their subscriptions
• Analyzing campaign performance data to optimize engagement and conversion rates and improve overall client satisfaction

ASSUMPTION: Candidates should be prepared to discuss their approach to developing and executing email campaigns, designing automation workflows, and analyzing campaign performance data during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for onboarding new clients to Alcumus' SafeContractor division?
• How does the marketing team collaborate with other departments, such as onboarding and account management, to ensure seamless client communication?
• What opportunities are there for professional growth and development within the marketing department and the broader organization?
• How does Alcumus support its employees in creating safer workplaces, both for clients and internally?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Alcumus' mission, values, and work environment, and to assess whether the role and company are the right fit for their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing automation experience and skills
• Prepare examples of successful email campaigns or automation workflows you've managed in the past
• Demonstrate your understanding of Alcumus' mission and how your skills align with the role's requirements
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.