📌 Core Information
🔹 Job Title: Marketing Automation Manager
🔹 Company: PROS
🔹 Location: USA TX Houston (Hybrid/Virtual)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading marketing automation strategy and operations
- Driving high-performing global email marketing and nurture campaigns
- Managing Marketo platform and integrations
- Ensuring data quality and compliance with regulations
- Collaborating with cross-functional teams to enhance campaign effectiveness
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable impact through marketing automation and email campaigns.
📋 Key Responsibilities
✅ Serve as the Marketo platform owner, managing system architecture, templates, tokens, smart campaigns, and overall campaign operations
✅ Oversee and maintain key marketing automation integrations involving Marketo, ensuring reliable data flow and alignment with Salesforce, Outreach, Demandbase, and other connected platforms
✅ Own data quality, database segmentation, and compliance with global email regulations (GDPR, CAN-SPAM, etc.)
✅ Build scalable processes, workflows, and documentation to improve campaign speed and consistency across regions and functions
✅ Lead planning, content alignment, and execution of global outbound and nurture email programs to drive engagement and pipeline progression
✅ Collaborate with campaign and content teams to create relevant, segmented journeys that align with buyer personas and lifecycle stages
✅ Monitor and report on email and automation performance, tracking KPIs like open rates, click-through rates, form conversions, and influenced pipeline
✅ Regularly test and iterate to improve deliverability, engagement, and campaign ROI
ASSUMPTION: This role involves a mix of technical tasks, strategic planning, and cross-functional collaboration to drive successful marketing automation and email campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing automation, email marketing, or demand generation
Required Skills:
- Proficient in Marketo or similar B2B marketing automation platforms
- Proven track record of developing and executing high-performing email campaigns
- Strong understanding of the lead lifecycle, funnel metrics, email best practices, and data-driven optimization
- Skilled in building dashboards and reporting frameworks to analyze and communicate program impact
- Exceptional organizational and project management skills with attention to detail
- Collaborative mindset and excellent communication skills across technical and non-technical stakeholders
Preferred Skills:
- SaaS or enterprise tech experience
- Marketo Certified with deep platform knowledge and hands-on experience managing global programs
ASSUMPTION: Candidates should have a strong background in marketing automation and email marketing, with a proven track record of driving successful campaigns and optimizing performance.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing automation manager role with 5-10 years of experience. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered solutions for optimizing selling in the digital economy
Company Size: 1,001-5,000 employees, providing ample opportunities for growth and collaboration
Founded: 1985, with a proven track record of success and a long runway for more growth
Company Description:
- PROS provides AI-powered solutions that optimize selling in the digital economy
- Offers pricing, configuration, and selling solutions for companies in various industries
- Committed to the success of its customers and helping them achieve profitable growth
Company Specialties:
- Big Data Software Applications
- Sales Effectiveness
- Pricing Effectiveness
- Revenue Management
- CPQ
- AI
- Digital Transformation
- Pricing
- Profitable Growth
- Pricing Strategy
- Offer Marketing
- Offer Management
- Dynamic Pricing
Company Website: pros.com
ASSUMPTION: PROS is a well-established company with a strong focus on AI-powered solutions for optimizing selling in the digital economy. Its extensive experience and commitment to customer success make it an attractive place to work.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement
Reporting Structure: Reports to the Director of Demand Generation
Work Arrangement: Hybrid or fully remote, with some flexibility for remote work
Growth Opportunities:
- Advancement within the marketing department or other functions within the company
- Expanding skills and expertise in marketing automation, email marketing, and related technologies
- Potential to lead and mentor junior team members
ASSUMPTION: This role offers a mix of strategic and tactical responsibilities, with ample opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote) or fully remote
Office Location(s): Houston, Texas (with remote flexibility)
Geographic Context:
- Houston is the fourth most populous city in the United States, with a diverse economy and a strong job market
- The city offers a range of cultural, entertainment, and recreational opportunities
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with some flexibility for remote work
ASSUMPTION: The hybrid or fully remote work arrangement provides flexibility for employees to balance their work and personal lives while maintaining a strong connection to the company and its culture.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- On-site or virtual interview with cross-functional stakeholders
- Final interview with the Director of Demand Generation
Key Assessment Areas:
- Marketing automation and email marketing expertise
- Data-driven decision-making and optimization skills
- Collaboration and communication skills
- Problem-solving and analytical thinking
Application Tips:
- Highlight relevant experience and achievements in marketing automation and email marketing
- Tailor your resume and cover letter to emphasize skills and qualifications that match the job requirements
- Prepare for technical and behavioral interview questions, focusing on your problem-solving and decision-making skills
ATS Keywords: Marketing Automation, Email Marketing, Demand Generation, Marketo, Salesforce, Data Quality, Campaign Management, A/B Testing, Lead Lifecycle, Collaboration, Project Management, Performance Reporting, Optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Outreach
- Demandbase
- ZoomInfo
- Cognism
- Other enrichment platforms
ASSUMPTION: This role requires proficiency in Marketo and other marketing automation tools, as well as familiarity with Salesforce and related technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of driving successful marketing automation and email campaigns?
- Are you comfortable working with cross-functional teams and collaborating with stakeholders at all levels?
- Do you have a strong understanding of the lead lifecycle and funnel metrics, and can you optimize campaigns based on data-driven insights?
ASSUMPTION: Candidates should assess their fit with PROS' company values and work style, ensuring they align with the company's culture and expectations for the role.
⚠️ Potential Challenges
- Managing global email campaigns across multiple regions and buying stages
- Ensuring data quality and compliance with global email regulations
- Balancing strategic planning with hands-on execution
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a data-driven approach to marketing automation and email campaigns.
📈 Similar Roles Comparison
- Compared to other marketing automation manager roles, this position places a stronger emphasis on global email campaign management and cross-functional collaboration
- PROS' focus on AI-powered solutions for optimizing selling in the digital economy sets it apart from other companies in the software development industry
- This role offers opportunities for growth and advancement within the company, as well as the chance to work on cutting-edge AI-powered solutions
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing automation manager positions in the industry.
📝 Sample Projects
- Developing and executing a global email campaign to drive engagement and pipeline progression for a new product launch
- Optimizing email campaign performance through A/B testing and data-driven insights
- Managing Marketo integrations and ensuring reliable data flow between marketing automation and CRM platforms
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the marketing automation manager role at PROS.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global demand generation function?
- How does PROS support the professional development and growth of its marketing automation managers?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does PROS approach collaboration and communication with cross-functional teams and stakeholders?
- What are the most significant challenges facing the marketing automation function at PROS, and how can this role help address them?
ASSUMPTION: These interview questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
- Prepare for the interview process by researching PROS, the role, and the industry, and by practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
