F

Marketing Automation Manager

Fiverr
Full-time
On-site
Tel Aviv-Yafo, Tel Aviv, Israel
βš™οΈ Marketing Automation

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Automation Manager

πŸ”Ή Company: Fiverr

πŸ”Ή Location: Tel Aviv-Yafo, Tel Aviv, Israel

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Remote OK)

πŸš€ Job Overview

Key aspects of this role include:

  • Operating Fiverr’s user engagement platform
  • Collaborating with cross-functional teams
  • Optimizing campaigns and user journeys
  • Monitoring performance and making data-driven decisions
  • Managing the retention platform database

ASSUMPTION: This role requires a technical, innovative, and results-driven individual with a passion for marketing technology.

πŸ“‹ Key Responsibilities

βœ… Operate Fiverr’s user engagement platform from a technical point of view

βœ… Work with data, analyze, and report on campaign performance

βœ… Test, HTML CSS, and QA campaign and related processes

βœ… Translate business needs to technical processes in user engagement platform

βœ… Collaborate with Retention, Product, R&D, BI, and other Marketing teams

βœ… Manage the Retention platform database, implement metrics, and monitor performance

βœ… Build campaign segmentation and agreed contact/business rules

βœ… Design, build, QA, and deploy emails, landing pages, and other CRM communications

βœ… Meet daily deadlines and objectives in a fast-paced environment

ASSUMPTION: The role involves a mix of technical, analytical, and creative tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field

Experience: At least 1-2 years of experience with HTML & CSS and responsive design coding, 2 years of experience with email marketing, and hands-on experience with campaign management/engagement platforms

Required Skills:

  • HTML & CSS
  • Responsive design
  • Email marketing
  • Campaign management platforms
  • Data analysis
  • SQL
  • Familiarity with CMS concepts

Preferred Skills:

  • Back-end development
  • Experience in a B2B SaaS company
  • Familiarity with multi-lingual campaigns

ASSUMPTION: While the role requires specific technical skills, Fiverr values diversity and encourages applicants who may not meet all requirements but are passionate about the position.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is typically between $70,000 - $110,000 per year, depending on experience and qualifications. This estimate is based on industry standards for a Marketing Automation Manager in Tel Aviv, Israel.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible work hours
  • Generous vacation and sick leave policies
  • Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Fiverr offers competitive compensation and benefits packages to attract and retain top talent in the industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fiverr operates in the online marketplace and freelance services industry, connecting businesses with independent professionals offering a wide range of services.

Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: Fiverr was founded in 2010 and has since grown to become a global platform with a strong presence in the United States and Israel.

Company Description:

  • Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
  • The company offers a wide range of services, including graphic design, digital marketing, programming, and more.
  • Fiverr's mission is to change how the world works together by providing access to on-demand talent and creating economic opportunities for skilled freelancers worldwide.

Company Specialties:

  • Online marketplace
  • Freelance services
  • Gigs
  • Small business support
  • E-commerce

Company Website: https://www.fiverr.com/

ASSUMPTION: Fiverr's unique business model and global presence offer exciting opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in marketing automation, campaign management, or a related field.

Reporting Structure: The Marketing Automation Manager reports directly to the Head of Retention and works closely with cross-functional teams, including Product, R&D, BI, and other Marketing teams.

Work Arrangement: This role is based in Fiverr's Tel Aviv office but is open to remote work arrangements.

Growth Opportunities:

  • Potential career progression to senior roles within the marketing department or other areas of the business
  • Opportunities to work on high-impact projects and collaborate with diverse teams
  • Access to professional development resources and training programs

ASSUMPTION: Fiverr's fast-paced and dynamic environment provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Fiverr's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv-Yafo, Israel

Geographic Context:

  • Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and thriving startup scene.
  • The city offers a high quality of life, with a mix of urban and coastal living.
  • Tel Aviv is well-connected by public transportation, making it easy to commute from nearby neighborhoods.

Work Schedule: The work schedule is typically Monday through Friday, with standard business hours. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Fiverr's Tel Aviv office provides a dynamic and engaging work environment, with easy access to the city's many amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR team
  • Technical assessment or case study
  • On-site or video interview with the hiring manager and team members
  • Final decision and offer

Key Assessment Areas:

  • Technical skills in HTML, CSS, and campaign management platforms
  • Data analysis and problem-solving abilities
  • Communication and collaboration skills
  • Adaptability and ability to work in a fast-paced environment

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences for this role
  • Prepare for the technical assessment by brushing up on your HTML, CSS, and data analysis skills
  • Research Fiverr's business model and unique value proposition to demonstrate your understanding of the company
  • Be prepared to discuss your experience with campaign management platforms and email marketing

ATS Keywords: HTML, CSS, responsive design, email marketing, campaign management, data analysis, SQL, user engagement, CRM, multi-lingual campaigns, back-end development, KPI reporting, data validation, segmentation, testing

ASSUMPTION: Fiverr's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • HTML & CSS
  • Campaign management/engagement platforms (e.g., Marketo, HubSpot, or similar)
  • Data analysis tools (e.g., Google Analytics, Tableau, or similar)
  • SQL databases
  • CRM software (e.g., Salesforce, HubSpot CRM, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Fiverr's internal systems and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Passionate
  • Trustworthy

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you have strong communication and collaboration skills?
  • Are you passionate about marketing technology and its potential to drive business growth?

ASSUMPTION: Fiverr values candidates who are a strong cultural fit, with a passion for marketing technology and a collaborative work style.

⚠️ Potential Challenges

  • The role may require occasional overtime to meet project deadlines
  • The work environment can be fast-paced and demanding, requiring strong organizational skills and adaptability
  • Candidates may need to learn new tools and technologies as Fiverr's internal systems evolve
  • The role may require collaboration with remote team members, necessitating strong communication and time management skills

ASSUMPTION: While there may be challenges associated with this role, Fiverr offers a dynamic and engaging work environment with opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Automation Specialist or Campaign Manager, but with a stronger focus on technical aspects and data analysis
  • In comparison to other marketing roles, this position requires a unique blend of technical, analytical, and creative skills
  • Career progression may include roles such as Senior Marketing Automation Manager, Marketing Operations Manager, or other senior marketing positions

ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on marketing automation and data analysis sets it apart.

πŸ“ Sample Projects

  • Optimizing user engagement campaigns to improve conversion rates and customer retention
  • Developing and implementing A/B tests to improve email open rates and click-through rates
  • Collaborating with cross-functional teams to create and deploy targeted email campaigns
  • Analyzing campaign performance data to identify trends and make data-driven recommendations

ASSUMPTION: The specific projects and tasks associated with this role may vary depending on Fiverr's business needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day in this role?
  • How does this role collaborate with other marketing teams and departments?
  • What are the most significant challenges facing the marketing department currently, and how does this role address them?
  • How does Fiverr support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to Fiverr's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Fiverr's careers page
  • Tailor your resume to highlight your relevant skills and experiences for this role
  • Prepare for the technical assessment by brushing up on your HTML, CSS, and data analysis skills
  • Research Fiverr's business model and unique value proposition to demonstrate your understanding of the company
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.