🔹 Job Title: Marketing Automation Manager
🔹 Company: Public Consulting Group
🔹 Location: US NY Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Remote (Work from Home)
Key aspects of this role include:
ASSUMPTION: This role requires a strong combination of technical, analytical, and marketing skills to succeed in a dynamic and fast-paced environment.
✅ Implement and manage marketing automation processes, including lead scoring, nurturing campaigns, email marketing, and workflows
✅ Coordinate the creation and management of marketing segments and lists to target specific customer groups
✅ Design, build, and execute marketing campaigns across various channels, including email, social media, and events
✅ Develop and optimize customer journeys to guide prospects through the sales funnel
✅ Work with the in-house creative team to develop engaging and relevant marketing content
✅ Promote lead management by educating product/service teams to manage leads, contacts, and accounts within Dynamics 365
✅ Coordinate, plan, and manage marketing events and webinars
✅ Configure and customize Dynamics 365 Marketing modules to meet specific business needs
✅ Track and analyze marketing performance, identify areas for improvement, and optimize campaigns for better results
✅ Ensure seamless integration between the marketing automation platform and Dynamics 365 CRM system for data synchronization and streamlined lead management
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous optimization to drive marketing success.
Education: Bachelor’s degree in marketing, Computer Science, Information Technology, or a related field
Experience: 3-5 years of Marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in marketing automation, a solid understanding of marketing concepts, and excellent technical skills will be most successful in this role.
Salary Range: $120,000 to $130,000 per year
Benefits:
Working Hours: Full-time, remote work with some travel required for team meetings, client meetings, etc.
ASSUMPTION: The salary range provided is based on the company's reasonable estimate and may vary depending on factors such as location, experience, and skills.
Industry: Public Consulting Group operates in the professional services industry, focusing on public sector solutions implementation and operations improvement for health, education, and human services agencies.
Company Size: Public Consulting Group has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Public Consulting Group was founded in 1986 and is headquartered in Boston, Massachusetts, with offices worldwide.
Company Description:
Company Specialties:
Company Website: www.publicconsultinggroup.com
ASSUMPTION: Public Consulting Group's focus on the public sector and commitment to improving lives make it an attractive employer for candidates seeking meaningful work.
Career Level: This role is at the mid-career level, requiring a combination of technical, analytical, and marketing skills to succeed in a dynamic and fast-paced environment.
Reporting Structure: The Marketing Automation Manager reports directly to the Marketing Director and collaborates with cross-functional teams, including product/service teams, the in-house creative team, and the Dynamics 365 team.
Work Arrangement: This is a remote, work-from-home position with some travel required for team meetings, client meetings, etc.
Growth Opportunities:
ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing field and related areas.
Office Type: Remote work environment with some travel required
Office Location(s): US NY Remote
Geographic Context:
Work Schedule: Full-time, with a flexible schedule that may include some evenings or weekends for events and webinars
ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance for candidates seeking a flexible and adaptable work environment.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Dynamics 365 Marketing, Power Platform, marketing automation, lead generation, customer engagement, revenue growth, campaign management, performance analysis
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant marketing automation experience and demonstrate their understanding of the role and company.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Public Consulting Group's values and work style will be most successful in this role.
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset to overcome.
ASSUMPTION: Understanding the differences between related roles and the industry-specific context can help applicants determine if this role is the right fit for their career goals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Marketing Automation Manager role.
ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the expectations for success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.