Marketing Automation Manager

📌 Core Information

🔹 Job Title: Marketing Automation Manager

🔹 Company: Nexi Group

🔹 Location: Copenhagen, Denmark (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-22

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Flexible work setup)

🚀 Job Overview

Key aspects of this role include:

• Spearheading the end-to-end implementation of HubSpot, a new marketing automation platform
• Empowering marketing, sales, and operations teams through tailored processes and workflows
• Driving lead generation and customer value management through data-driven strategies
• Collaborating with cross-functional teams to create a seamless customer experience

ASSUMPTION: This role requires a balance of technical expertise and strong communication skills to bridge gaps between teams and drive successful implementation of marketing automation tools.

📋 Key Responsibilities

✅ Implement, manage, and optimize marketing automation tools to ensure smooth, effective campaigns

✅ Develop automation strategies to fuel lead generation and enhance customer value

✅ Segment and manage contact lists for personalized, targeted communications

✅ Design, build, and execute multi-channel automated campaigns alongside Country Marketing Teams

✅ Drive content creation for email marketing and lead-nurturing initiatives

✅ Align automation efforts with sales and customer service teams to create a unified, seamless customer experience

✅ Analyze performance metrics, providing actionable insights to boost campaign ROI

✅ Create and maintain comprehensive documentation on automation processes and best practices

✅ Serve as a super-user, training and empowering other marketing and CRM tool users

✅ Stay on top of industry trends and emerging technologies to continuously evolve marketing approach

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous learning to keep up with evolving marketing technologies and best practices.

🎯 Required Qualifications

Education: Degree in Marketing, Business, Computer Science, or a related field

Experience: Proven expertise with marketing technologies and hands-on marketing experience (2-5 years)

Required Skills:

• Proven expertise with CRM systems, marketing automation platforms, analytics tools, and content management systems
• Strong data analysis skills to measure, optimize, and improve marketing performance
• Exceptional communication skills to collaborate with cross-functional teams
• Fluent English proficiency (spoken and written) with compelling presentation skills
• A proactive, organized self-starter mindset with a passion for hands-on execution

Preferred Skills:

• Experience in the payments industry or financial services
• Previous experience implementing a Marketing Automation Tool, especially HubSpot

ASSUMPTION: While industry-specific experience is a plus, the core skills required for this role are transferable from other industries and can be developed through relevant projects or certifications.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on market research for mid-level marketing roles in Denmark)

Benefits:

• Comprehensive, structured training and ongoing support from your manager
• Hybrid work setup with flexible hours
• The latest equipment (laptop, mobile phone, and monthly internet subscription)
• A dynamic, collaborative, and international environment

Working Hours: 40 hours per week, with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Denmark. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (Payments Industry)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 2021 (Result of merger between Nexi, Nets, and Sia)

Company Description:

• Nexi Group is a leading player in the European payments industry, formed through the merger of Nexi, Nets, and Sia
• Present in more than 25 countries with over 10,000 employees across Europe
• Offers a complete range of simple, intuitive, and secure payment solutions for people, businesses, and financial institutions

Company Specialties:

• Digital payments
• Card-present and card-not-present acceptance
• E-commerce and multi-channel solutions
• Cashless Europe transition

Company Website: https://www.nexigroup.com

ASSUMPTION: Nexi Group's large size and international presence offer extensive growth opportunities and a diverse work environment for employees.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Head of Marketing or a relevant manager within the marketing department

Work Arrangement: Hybrid (Flexible work setup with options for remote work)

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized positions within the marketing automation field
• Opportunities to work on high-impact projects and collaborate with diverse teams across the Nordics and Europe
• Access to comprehensive training and development programs to enhance skills and advance career growth

ASSUMPTION: This role offers a strong foundation for career growth within the marketing automation field and the broader payments industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee well-being and productivity

Office Location(s): Copenhagen, Denmark (With options for remote work)

Geographic Context:

• Copenhagen is the capital and most populous city of Denmark, known for its vibrant culture, high quality of life, and strong job market
• The city offers a mix of urban and suburban living options, with easy access to nature and outdoor activities
• Copenhagen is well-connected by public transportation, making it easy to commute to work

Work Schedule: Flexible hours with a focus on results and work-life balance

ASSUMPTION: The hybrid work arrangement and flexible hours provide a good balance between work and personal life, allowing employees to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the marketing team to assess skills and fit
• Final interview with the hiring manager or a panel of stakeholders

Key Assessment Areas:

• Technical expertise with marketing automation tools and platforms
• Data analysis and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in marketing automation and data-driven marketing
• Tailor your resume and cover letter to emphasize your fit for this specific role and company
• Prepare examples of your work and be ready to discuss your approach to marketing automation and customer value management

ATS Keywords: Marketing Automation, HubSpot, CRM, Lead Generation, Customer Value Management, Data Analysis, Collaboration, Cross-functional Teams

ASSUMPTION: The interview process for this role will focus on assessing both technical skills and cultural fit, with a strong emphasis on the candidate's ability to drive successful implementation of marketing automation tools.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation Platform)
• CRM Systems (e.g., Salesforce, HubSpot CRM)
• Analytics Tools (e.g., Google Analytics, Adobe Analytics)
• Content Management Systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the marketing automation field.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Proactive and self-motivated

Self-Assessment Questions:

• How do you approach gathering and aligning requirements from multiple business functions?
• Can you describe your experience with designing and co-creating processes for marketing automation tools?
• How do you ensure the successful implementation and optimization of marketing automation campaigns?

ASSUMPTION: Nexi Group values a strong cultural fit, with a focus on collaboration, innovation, and customer-centricity. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities during the implementation of HubSpot
• Keeping up with the evolving landscape of marketing technologies and best practices
• Ensuring the seamless integration of marketing automation tools with existing systems and workflows
• Adapting to a large, international organization with a diverse range of teams and cultures

ASSUMPTION: These challenges are common to roles involving the implementation and management of marketing automation tools, and can be mitigated through strong communication, collaboration, and project management skills.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on marketing automation and data-driven strategies
• Compared to other marketing automation manager roles, this position offers a unique opportunity to drive the end-to-end implementation of a new platform within a large, international organization
• Career progression in this role could lead to specialized positions within marketing automation or broader marketing leadership roles

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and continuous learning, setting it apart from similar positions within the marketing automation field.

📝 Sample Projects

• Developing and executing a comprehensive HubSpot implementation plan, including requirements gathering, process design, and tool configuration
• Creating and launching automated workflows to support long-term strategies and immediate objectives, such as lead scoring and content delivery
• Monitoring performance, analyzing results, and leveraging data for continuous improvement of marketing automation campaigns

ASSUMPTION: These sample projects are representative of the core responsibilities and key challenges faced by marketing automation managers, providing a solid foundation for understanding the role's requirements and expectations.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing automation landscape within the company and how this role fits into that picture?
• What are the key priorities for the first 90 days in this role, and how will my work contribute to achieving those objectives?
• How does the marketing team collaborate with other departments, such as sales and customer service, to create a seamless customer experience?
• What opportunities exist for professional development and growth within the marketing automation field at Nexi Group?
• How does the company support work-life balance and employee well-being, particularly for hybrid or remote workers?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, company culture, and long-term growth opportunities, helping candidates make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of your work and be ready to discuss your approach to marketing automation and customer value management
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.