Marketing Automation Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketing Automation Manager (m/w/d)

🔹 Company: hallo theo

🔹 Location: Berlin, Germany & Madrid, Spain

🔹 Job Type: Full-time or Part-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and personalizing automated email campaigns along the customer journey
• Implementing smart workflows and AI-driven processes using tools like HubSpot and Dify AI
• Monitoring and optimizing marketing performance through a central KPI dashboard
• Collaborating with a dynamic team in a growing tech company

ASSUMPTION: This role requires a strong background in marketing automation and a proactive, data-driven mindset. It's ideal for candidates looking to make a significant impact in a fast-paced, growing environment.

📋 Key Responsibilities

✅ Build and implement automated email campaigns using HubSpot along the customer journey (onboarding, nurturing, retention)

✅ Personalize campaigns based on user behavior, segments, and lead stage

✅ Set up and manage technical aspects in HubSpot, including workflows, tags, and event tracking

✅ Develop and integrate AI agents, such as Dify AI, to enhance automation processes

✅ Create and maintain a marketing dashboard to monitor KPIs and campaign performance

✅ Document and measure the success of your marketing automation strategies

ASSUMPTION: This role involves a mix of technical implementation, strategic planning, and data analysis. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing automation, with a focus on email marketing and customer journey optimization

Required Skills:

• Proven experience with marketing automation tools (HubSpot, ActiveCampaign, Make.com, etc.)
• Strong technical understanding of APIs, events, tracking, and webhooks
• Familiarity with funnel logics, user behavior, and conversion timing
• Enthusiasm for AI-driven content production and automation
• Proactive work style and data-driven mindset

Preferred Skills:

• Experience with AI tools and platforms (e.g., Dify AI)
• Fluency in German and Spanish

ASSUMPTION: Candidates with experience in real estate tech or property management may find this role particularly appealing, as hallo theo specializes in these areas.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (gross), depending on experience and qualifications. This estimate is based on market research for marketing automation managers in Germany and Spain.

Benefits:

• Attractive compensation package with competitive salary and development opportunities
• Flat hierarchies and direct impact on the company's growth
• Dynamic work environment in a fast-growing tech company

Working Hours: Full-time (40 hours/week) or part-time positions available. Flexible working hours and remote work may be considered for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on market research. The final offer may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: hallo theo operates in the real estate tech industry, focusing on property management and customer experience using cutting-edge technology.

Company Size: hallo theo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: hallo theo was founded in 2023, making it a relatively new and rapidly growing company.

Company Description:

• hallo theo is the world's first generation property management company to use cutting-edge technology to create a new, pleasant customer experience.
• The company aims to leave more time for things that matter to people by streamlining property management processes.
• hallo theo focuses on real estate, tech, AI, data, property management, and software.

Company Specialties:

• Real Estate
• Tech
• AI
• Data
• Property Management
• Software

Company Website: hallo theo website

ASSUMPTION: hallo theo's focus on technology and innovation makes it an attractive employer for candidates interested in staying at the forefront of real estate tech.

📊 Role Analysis

Career Level: This role is suitable for mid-career marketing professionals looking to take on significant responsibility and make a substantial impact.

Reporting Structure: The Marketing Automation Manager will report directly to the Marketing Director and collaborate closely with other marketing and tech team members.

Work Arrangement: This role is primarily on-site, with flexible working hours and the possibility of remote work for the right candidate.

Growth Opportunities:

• As hallo theo continues to grow, there will be opportunities for the Marketing Automation Manager to expand their role and take on additional responsibilities.
• The company's focus on technology and innovation provides ample opportunities for professional development and skill-building.
• hallo theo's flat hierarchies and direct impact on the company's growth make it an ideal environment for ambitious professionals.

ASSUMPTION: Given hallo theo's rapid growth and focus on innovation, this role offers excellent opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: hallo theo's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): hallo theo has offices in Berlin, Germany, and Madrid, Spain.

Geographic Context:

• Berlin, Germany: A vibrant, multicultural city with a thriving tech scene and a high quality of life.
• Madrid, Spain: A dynamic, historic city with a rich cultural heritage and a strong economy.

Work Schedule: Full-time positions typically work 40 hours per week, with flexible hours and the possibility of remote work for the right candidate.

ASSUMPTION: hallo theo's offices in Berlin and Madrid offer attractive work environments for candidates interested in living and working in these dynamic cities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the marketing team and/or hiring manager
• Final decision and job offer

Key Assessment Areas:

• Technical skills in marketing automation and related tools
• Strategic thinking and problem-solving abilities
• Data-driven mindset and analytical skills
• Cultural fit and alignment with hallo theo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of marketing automation and AI-driven content production in your application materials.
• Prepare for interview questions that assess your technical skills, strategic thinking, and cultural fit.

ATS Keywords: Marketing Automation, HubSpot, AI, Customer Journey, Email Marketing, Funnel Logics, User Behavior, Conversion Timing, Data-Driven Mindset

ASSUMPTION: hallo theo's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Successful applicants will demonstrate a strong understanding of marketing automation and a proactive, data-driven mindset.

🛠️ Tools & Technologies

• HubSpot
• Dify AI
• Cyfe (or similar marketing dashboard tool)
• APIs, Events, Tracking, Webhooks

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: hallo theo values creativity, experimentation, and continuous learning.
• Collaboration: The company fosters a collaborative work environment where team members support and learn from one another.
• Customer-centricity: hallo theo prioritizes the customer experience and strives to create value for its users.

Work Style:

• Proactive: hallo theo values team members who take initiative and drive results.
• Data-driven: The company makes decisions based on data and analytics.
• Adaptable: hallo theo's fast-paced environment requires employees to be flexible and adaptable to change.

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you comfortable using data and analytics to inform your decision-making?
• Do you enjoy collaborating with others and learning from your teammates?

ASSUMPTION: hallo theo's culture values innovation, collaboration, and customer-centricity. Successful applicants will demonstrate a strong fit with these values and be comfortable working in a dynamic, data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest marketing automation trends and technologies
• Collaborating effectively with remote team members in different time zones
• Adapting to changes in the company's growth and priorities

ASSUMPTION: These challenges are inherent to working in a fast-growing tech company and can be overcome by candidates who are adaptable, proactive, and comfortable working in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on technical implementation and data analysis.
• hallo theo's focus on real estate tech sets this role apart from similar positions in other industries.
• This role offers significant responsibility and growth opportunities, making it an attractive choice for mid-career marketing professionals.

ASSUMPTION: Candidates should consider their interest in real estate tech and their comfort with technical implementation and data analysis when comparing this role to similar positions in other industries.

📝 Sample Projects

• Developing and implementing a new customer onboarding email campaign using HubSpot and Dify AI
• Analyzing customer data to identify trends and optimize marketing campaigns
• Creating and maintaining a marketing dashboard to monitor KPIs and campaign performance

ASSUMPTION: These sample projects illustrate the technical and strategic aspects of the Marketing Automation Manager role at hallo theo.

❓ Key Questions to Ask During Interview

• How does hallo theo support the professional development of its marketing team members?
• What are the most significant challenges facing the marketing department in the next year, and how can this role help address them?
• How does hallo theo measure the success of its marketing campaigns, and how will this role contribute to that process?
• What opportunities are there for growth and advancement within the marketing department?
• How does hallo theo foster collaboration and communication among its remote team members?

ASSUMPTION: These interview questions are designed to help candidates assess the fit of this role with their career goals and work style preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for interview questions that assess your technical skills, strategic thinking, and cultural fit
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.